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Whether you’re a B2B or B2C company, chances are you’re investing in paid social media advertising. While this strategy can drive your business objectives, it’s important you use your budget efficiently...

As Instagram is becoming one of the most powerful social media platforms, many people start wondering how to capitalize on its rapid growth.

In recent years we often hear about companies engaged in guerrilla marketing campaigns to advertise their products. It's a particular marketing strategy that aims to hit the imagination of consumers, provoking...

As a digital marketer, you want to maximize the number of users visiting your website. One of the most effective ways to achieve this goal is - that’s right! - leveraging...

With its ever-growing user base, it’s no surprise why Instagram remains the most popular photo-sharing app today. Instagram has over 800 million monthly users, and the number will keep on rising...

Are you on Instagram? If you answered yes, there’s one question you’re likely asking yourself all the time: how do I...