Top 30 Most Visited Websites in the World

Have you ever wondered which are the top 30 most visited websites in the world?

Right now, there are 27 websites in the world that have more than 1 billion visitors per month and a few that will reach this milestone in a few months.

In this detailed article, you’ll find the top 30 most visited websites in the world based on the information provided by Similar Web. For every website from this list, you’ll find the most import information like:- the brand’s original country,
– category,
– total visits per month,
– average visit duration,
– pages per visit,
– bounce rate
– the number 1 traffic source.

If you have a friend or a colleague who is asking you: what are the most visited websites in the world? …you don’t have to answer anymore, just send him/her this article’s link.

If we are forced to stay home these days due to the coronavirus pandemic and we are advised to respect social distancing, why not take a look at the statistics of the most popular sites in the world, which you can find below.

Here is a summary with the full list of all the 30 most visited websites in the World:

1. Google.com
2. YouTube.com
3. Facebook.com
4. Twitter.com
5. Instagram.com
6. Baidu.com
7. Xvideos.com
8. Wikipedia.org
9. Xnxx.com
10. Yandex.ru
11. Yahoo.com
12. Amazon.com
13. Pornhub.com
14. Live.com
15. Vk.com
16. Yahoo.co.jp
17. Zoom.us
18. Netflix.com
19. Reddit.com
20. Xhamster.com
21. Office.com
22. Discord.com
23. Naver.com
24. LinkedIn.com
25. WhatsApp.com
26. TikTok.com
27. Pinterest.com
28. Google.com.br
29. Ebay.com
30. Microsoft.com

Top 30 Most Visited Websites in the World

1. Google.com

  • Country – United States
  • Category – Search Engine
  • Total Visits – 80.93 billion (monthly visits)
  • Average Visit Duration – 00:11:54 minutes
  • Pages per Visit – 8.83
  • Bounce Rate – 27.68%
  • Number 1 Traffic Source – Direct (94.65%)

Now, make no mistake here. Visited by the millions on a daily basis, this is definitely the number ONE website that is the most visited in the world. Google allows you to do literally anything under the sun. From looking for specific information and articles to viewing live news, Google has got it all under one roof.


2. YouTube.com

  • Country – United States
  • Category – Video
  • Total Visits – 30 billion (monthly visits)
  • Average Visit Duration – 00:21:50 minutes
  • Pages per Visit – 11.52
  • Bounce Rate – 21.80%
  • Number 1 Traffic Source – Direct (78.85%)

Can anybody raise their hands for not knowing YouTube? Kids and adults alike, all of us know what YouTube is. Do you know that on average, people are watching around two hours of YouTube daily? Of course, YouTube is part of the big G’s group.


3. Facebook.com

  • Country – United States
  • Category – Social Network
  • Total Visits – 20.25 billion (monthly visits)
  • Average Visit Duration – 00:10:13 minutes
  • Pages per Visit – 8.38
  • Bounce Rate – 32.96%
  • Number 1 Traffic Source – Direct (83.24%)

Facebook is already a household name in every country in the world. Home to a billion logins a day, we use Facebook for both leisure and business. Thanks to Mark’s brilliant idea back in February 2004, Facebook had transformed our lives in many ways.


4. Twitter.com

  • Country – United States
  • Category – Social Network
  • Total Visits – 5.83 billion (monthly visits)
  • Average Visit Duration – 00:10:55 minutes
  • Pages per Visit – 12.07
  • Bounce Rate – 29.88%
  • Number 1 Traffic Source – Direct (76.73%)

Finally, another social media site on the top 30 most visited website in the world. Twitter has recently dropped in ranking due to the popularity issue. However, they are still struggling to maintain the position in this competitive industry. Did you know that Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams?


5. Instagram.com

  • Country – United States
  • Category – Social Network
  • Total Visits – 5.34 billion (monthly visits)
  • Average Visit Duration – 00:07:31 minutes
  • Pages per Visit – 11.06
  • Bounce Rate – 36.14%
  • Number 1 Traffic Source – Direct (70.59%)

Another social media platform, Instagram, is fast becoming one of the most visited websites in the world. Nearly every mobile user uses Instagram daily and the success of Instagram is proven with the acquisition from Facebook. Did you know that the number of users on Instagram is growing by the day?


6. Baidu.com

  • Country – China
  • Category – Search Engine
  • Total Visits – 4.79 billion (monthly visits)
  • Average Visit Duration – 00:06:03 minutes
  • Pages per Visit – 8.33
  • Bounce Rate – 21.72%
  • Number 1 Traffic Source – Direct (87.45%)

Baidu sits in the fourth spot and it comes as no surprise. For a country (China) which is highly restricted especially in terms of digital information, users in China use Baidu as if it is the Google of China. According to SimilarWeb, users spend an average of 7.37 minutes a day.


7. Xvideos.com

  • Country – France
  • Category – Adult
  • Total Visits – 3.08 billion (monthly visits)
  • Average Visit Duration – 00:09:58 minutes
  • Pages per Visit – 8.99
  • Bounce Rate – 20.80%
  • Number 1 Traffic Source – Direct (53.46%)

8. Wikipedia.org

  • Country – International
  • Category – Encyclopedias
  • Total Visits – 5.30 billion (monthly visits)
  • Average Visit Duration – 00:03:56 minutes
  • Pages per Visit – 3.02
  • Bounce Rate – 57.84%
  • Number 1 Traffic Source – Search (86.59%)

Wikipedia is visited by the billions daily and it makes all the sense. It is a freaking dictionary on the Internet! Apart from that, it is important to note that Wikipedia is one of the best-linked websites (in terms of search engine optimization) and users spend approximately 4.11 minutes there a day. Did you know that Wikipedia was started on January 15, 2001, by Jimmy Wales and Larry Sanger? Also, Wikipedia is now available in 299 languages and increasing by the month!


9. Xnxx.com

  • Country – France
  • Category – Adult
  • Total Visits – 2.36 billion (monthly visits)
  • Average Visit Duration – 00:08:25 minutes
  • Pages per Visit – 11.09
  • Bounce Rate – 13.44%
  • Number 1 Traffic Source – Search (57.82%)

10. Yandex.ru

  • Country – Russia
  • Category – Search Engine
  • Total Visits – 2.93 billion (monthly visits)
  • Average Visit Duration – 00:12:03 minutes
  • Pages per Visit – 9.21
  • Bounce Rate – 26.84%
  • Number 1 Traffic Source – Direct (87.64%)

Another Russian website, Yandex is an Internet company. To be exact, here’s how you can describe it. Yandex is a Russian multinational tech company, specializing in Internet-related products and services. It’s Russia’s biggest technology company and was founded back in 2000.


11. Yahoo.com

  • Country – United States
  • Category – News and Media
  • Total Visits – 3.35 billion (monthly visits)
  • Average Visit Duration – 00:07:50 minutes
  • Pages per Visit – 5.83
  • Bounce Rate – 35.26%
  • Number 1 Traffic Source – Direct (81.01%)

No, Yahoo is not dead (yet). There are still many people who use Yahoo on a daily basis and you will be surprised. Started back on March 2, 1995, Yahoo had lost most of its traffic to Google but is still able to maintain its ranking with constant innovation over the years.


12. Amazon.com

  • Country – United States
  • Category – E-commerce and Shopping
  • Total Visits – 2.26 billion (monthly visits)
  • Average Visit Duration – 00:06:47 minutes
  • Pages per Visit – 8.31
  • Bounce Rate – 36.63%
  • Number 1 Traffic Source – Direct (57.93%)

Amazon has changed the world’s perception of how online sales are done and they are extremely successful in it! It was founded by Jeff Bezos and launched on July 5, 1994.


13. Pornhub.com

  • Country – Canada
  • Category – Adult
  • Total Visits – 2.13 billion (monthly visits)
  • Average Visit Duration – 00:08:12 minutes
  • Pages per Visit – 7.02
  • Bounce Rate – 26.74%
  • Number 1 Traffic Source – Direct (58.35%)

14. Live.com

  • Country – United States
  • Category – Internet & Telecom
  • Total Visits – 2.20 billion (monthly visits)
  • Average Visit Duration – 00:07:43 minutes
  • Pages per Visit – 8.15
  • Bounce Rate – 18.93%
  • Number 1 Traffic Source – Direct (76.57%)

Surprising at number 14 is Live.com. However, it does makes sense since all Windows-based machines are set to have it as the default search engine.


15. VK.com

  • Country – Russia
  • Category – Social Network
  • Total Visits – 1.35 billion (monthly visits)
  • Average Visit Duration – 00:15:10 minutes
  • Pages per Visit – 18.67
  • Bounce Rate – 23.52%
  • Number 1 Traffic Source – Direct (75.99%)

This two letter word is an online social media network from Russia and social networking service. It is available in several languages but it is especially popular among Russian (speaking) users. It was founded back on January 19, 2007, by Lev Binzumovich Leviev, Pavel Durov, Nikolai Durov and Vyacheslav Mirilashvili.


16. Yahoo.co.jp

  • Country – Japan
  • Category – News and Media
  • Total Visits – 2.09 billion (monthly visits)
  • Average Visit Duration – 00:09:31 minutes
  • Pages per Visit – 6.77
  • Bounce Rate – 31.66%
  • Number 1 Traffic Source – Direct (93.59%)

17. Zoom.us

  • Country – United States
  • Category – Computers Electronics and Technology
  • Total Visits – 2.51 billion (monthly visits)
  • Average Visit Duration – 00:03:38 minutes
  • Pages per Visit – 3.10
  • Bounce Rate – 31.02%
  • Number 1 Traffic Source – Direct (69.89%)

18. Netflix.com

  • Country – United States
  • Category – Arts and Entertainment 
  • Total Visits – 2.21 billion (monthly visits)
  • Average Visit Duration – 00:10:04 minutes
  • Pages per Visit – 4.23
  • Bounce Rate – 41.39%
  • Number 1 Traffic Source – Direct (90.57%)

19. Reddit.com

  • Country – United States
  • Category – Social Network
  • Total Visits – 1.54 billion (monthly visits)
  • Average Visit Duration – 00:09:28 minutes
  • Pages per Visit – 6.38
  • Bounce Rate – 37.96%
  • Number 1 Traffic Source – Direct (49.29%)

Priding themselves as the front page of the Internet, Reddit sits firmly in this top 30 most visited websites in the world. The website focuses heavily on user-generated news and this is one website that doesn’t give mercy to beginners. Reddit was started back on June 23, 2005, by Alexis Ohanian and Steve Huffman.


20. Xhamster.com

  • Country – United States
  • Category – Adult
  • Total Visits – 1.09 billion (monthly visits)
  • Average Visit Duration – 00:09:41 minutes
  • Pages per Visit – 8.67
  • Bounce Rate – 23.00%
  • Number 1 Traffic Source – Direct (43.57%)

21. Office.com

  • Country – United States
  • Category – Computers Electronics and Technology 
  • Total Visits – 1.47 billion (monthly visits)
  • Average Visit Duration – 00:09:40 minutes
  • Pages per Visit – 7.25
  • Bounce Rate – 28.62%
  • Number 1 Traffic Source – Direct (66.75%)

22. Discord.com

  • Country – United States
  • Category – Computers Electronics and Technology 
  • Total Visits – 1.11 billion (monthly visits)
  • Average Visit Duration – 00:06:57 minutes
  • Pages per Visit – 8.94
  • Bounce Rate – 48.99%
  • Number 1 Traffic Source – Direct (79.15%)

23. Naver.com

  • Country – South Korean
  • Category – News and Media 
  • Total Visits – 1.06 billion (monthly visits)
  • Average Visit Duration – 00:20:10 minutes
  • Pages per Visit – 13.95
  • Bounce Rate – 21.38%
  • Number 1 Traffic Source – Direct (75.20%)

24. LinkedIn.com

  • Country – United States
  • Category – Social Network
  • Total Visits – 1.25 billion (monthly visits)
  • Average Visit Duration – 00:07:24 minutes
  • Pages per Visit – 6.51
  • Bounce Rate – 28.33%
  • Number 1 Traffic Source – Direct (71.24%)

25. WhatsApp.com

  • Country – United States
  • Category – Social Network
  • Total Visits – 2.50 billion (monthly visits)
  • Average Visit Duration – 00:03:10 minutes
  • Pages per Visit – 1.52
  • Bounce Rate – 73.30%
  • Number 1 Traffic Source – Direct (83.33%)

26. TikTok.com

  • Country – China
  • Category – Social Network
  • Total Visits – 831.39 million (monthly visits)
  • Average Visit Duration – 00:03:29 minutes
  • Pages per Visit – 8.99
  • Bounce Rate – 47.00%
  • Number 1 Traffic Source – Direct (63.90%)

27. Pinterest.com

  • Country – United States
  • Category – Social Network
  • Total Visits – 1.10 billion (monthly visits)
  • Average Visit Duration – 00:04:45 minutes
  • Pages per Visit – 4.74
  • Bounce Rate – 48.59%
  • Number 1 Traffic Source – Direct (57.88%)

28. Google.com.br

  • Country – Brazil
  • Category – Search Engine
  • Total Visits – 813.74 million (monthly visits)
  • Average Visit Duration – 00:05:08 minutes
  • Pages per Visit – 12.71
  • Bounce Rate – 19.49%
  • Number 1 Traffic Source – Direct (87.87%)

The top search engine in Brazil is the regional Google website.


29. eBay.com

  • Country – United States
  • Category – E-commerce and Shopping
  • Total Visits – 820.15 million (monthly visits)
  • Average Visit Duration – 00:06:42 minutes
  • Pages per Visit – 7.29
  • Bounce Rate – 37.20%
  • Number 1 Traffic Source – Direct (63.07%)

30. Microsoft.com

  • Country – United States
  • Category – Computers Electronics and Technology
  • Total Visits – 1.02 billion (monthly visits)
  • Average Visit Duration – 00:05:10 minutes
  • Pages per Visit – 4.37
  • Bounce Rate – 47.51%
  • Number 1 Traffic Source – Direct (50.64%)

Wrapping up the top 30 most visited websites in the world

I certainly hope you find this useful. Are there any websites you wish to see listed in the upcoming months? Don’t be shy and leave a comment!

Note: All the information from this article is based on the information provided by SimilarWeb top websites today (July 9, 2018)

See also: Top 50 Videos That Have More Than 1 Billion Views on YouTube

Adi Domocos is the Founder of Hot in Social Media. After working for several years in different international companies from Marketing Manager to Country Manager, he decided to launch a site in a field he really loves: Social Media Marketing. He’s a social guy who tries to help and cheer up those around him.