Have you ever wondered what are the most visited websites in the world?
In this article, you’ll find out not only which are the top 30 most visited websites, but also detailed information on each one, like:
– the brand’s original country,
– the website category,
– the total visits per month,
– the average visit duration,
– the pages per visit,
– the bounce rate,
– and the number 1 traffic source.
All this data is based on the information provided by Similar Web, and in addition to this, I’ve selected the most interesting statistics and known facts on each website, as well as shared possible reasons why you might choose not to follow or use certain websites on this list based on other users’ opinions, as well as my own experience.
If we are still forced to stay home these days due to the coronavirus pandemic and have to respect social distancing, why not take a look at the statistics of the most popular websites in the world? Maybe you’ll find another website you can browse to kill some more time.
Right now, all 30 top visited websites in the world have more than 1 billion visitors per month. Here is a summary with the full list of all the 30 most visited websites:
Top 30 Most Visited Websites in the World
1. Google.com
- Country – United States
- Category – Search Engines
- Total Visits – 89.88 billion (monthly visits)
- Average Visit Duration – 00:11:05 minutes
- Pages per Visit – 8.61
- Bounce Rate – 28.24%
- Number 1 Traffic Source – Direct (94.54%)
Best known for: Being the most popular search engine in the world and the most visited website in the world. Founded in 1998 by Larry Page and Sergey Brin, Google’s online search engine has an 87.76% global market share, with an estimated 63,000 searches per second and 5.6 billion searches a day. Users love Google because of its reliable, accurate and relevant search results, as well as for not being full of ads, banners and pop-ups. People also love Google because it encompasses many different products and services that work well together, such as Google Calendar, Google Meet, and Google Images.
2. YouTube.com
- Country – United States
- Category – Video
- Total Visits – 35.24 billion (monthly visits)
- Average Visit Duration – 00:21:56 minutes
- Pages per Visit – 11.56
- Bounce Rate – 21.18%
- Number 1 Traffic Source – Direct (80.12%)
Best known for: Being the number one online video sharing platform and second most visited website, where people post and/or watch original content and music videos. Launched in February 2005, YouTube now has over 2 billion monthly active users and 1 billion hours of video content watched every day collectively, with the average user spending 11 minutes and 24 seconds a day on the platform, according to Digital Marketing. An average American adult spends even more time on YouTube, 24 minutes a day, and the younger population almost double that. People love YouTube because it’s very diverse and offers videos in a variety of fields like entertainment, DIY, finances, beauty, healthcare, and many more. Users also love that they can relate to other people through their vlogs and storytimes, and find people who share similar life experiences and struggles that they can feel connected to.
3. Facebook.com
- Country – United States
- Category – Social Network
- Total Visits – 22.56 billion (monthly visits)
- Average Visit Duration – 00:10:13 minutes
- Pages per Visit – 8.70
- Bounce Rate – 32.29%
- Number 1 Traffic Source – Direct (83.26%)
Best known for: Being the first substantial social media network that became part of 2.8 billion monthly active users’ lives and third on the list of top visited websites. Facebook was founded in 2004 by Mark Zuckerberg and a few Harvard colleagues and has become a sensation since 2006, when it became accessible to anyone over the age of 13. What people love most about Facebook is that they can connect with their friends both through Facebook Messenger, and through checking out their photos and posts. People can also connect with others with similar interests through Facebook Groups and create official pages for their businesses, where they can promote their products and services and communicate with potential customers.
Why not to use: Facebook has been involved in many scandals and controversies, the most substantial ones being violations of user privacy and political manipulation, such as with the 2016 U.S. presidential elections. If you don’t want to expose yourself and your data, you should consider not using Facebook.
4. Twitter.com
- Country – United States
- Category – Social Network
- Total Visits – 6.85 billion (monthly visits)
- Average Visit Duration – 00:10:40 minutes
- Pages per Visit – 11.53
- Bounce Rate – 30.01%
- Number 1 Traffic Source – Direct (77.25%)
Best known for: Being the social network that focuses more on messages, also known as tweets, rather than photos, unlike other popular social media networks like Facebook and Instagram. You can post photos as well, but short messages are the main focus of Twitter and what people use Twitter for. Currently ranking at no. 4 in the list of most popular websites, Twitter has 192 million monetizable daily active users, with 10% of users being responsible for 80% of the tweets created. Users love Twitter because it’s a fast way to communicate your thoughts and opinions, and see what other people are thinking and what their opinions are on different subjects such as politics. People feel it’s like sending an SMS to the Internet that any registered Twitter user can respond to.
5. Instagram.com
- Country – United States
- Category – Social Network
- Total Visits – 6.53 billion (monthly visits)
- Average Visit Duration – 00:07:43 minutes
- Pages per Visit – 11.27
- Bounce Rate – 35.35%
- Number 1 Traffic Source – Direct (71.56%)
Best known for: Being one of the most popular social media networks and one of the top websites by traffic, with over 1 billion monthly active users. Over 500 million people use Instagram every single day, with 87% of users being outside the US. While there are more Facebook users than Instagram users in the U.S. and worldwide, Instagram is a better alternative for businesses, with 80% of Instagram users using a business model, which gives brands a better chance at promoting their products. Users mostly love Instagram because it allows them to keep up with their favorite creators and brands, find out about important world events, and also discover new products through highly aesthetic imagery, reels and stories. People also love that they can choose to just scroll through beautiful images or click to read more if they want to see a specific post.
Why not to use: Some people might find Instagram a little too overwhelming since it features the main feed with posts & photos, an Instagram reel with videos, as well as stories that are only available to see for 24 hours. While some users might appreciate that they have all these features in the same app, others might find themselves addicted to scrolling through all of them out of fear of missing out on something, and end up spending hours on the platform.
6. Baidu.com
- Country – China
- Category – Search Engines
- Total Visits – 5.66 billion (monthly visits)
- Average Visit Duration – 00:06:08 minutes
- Pages per Visit – 8.16
- Bounce Rate – 20.84%
- Number 1 Traffic Source – Direct (86.91%)
Best known for: Being the Google of China and no. 6 in the top most visited websites in the world, with 5.66 billion monthly active users. Given China’s restrictions, especially in terms of digital information, it comes as no surprise that users in China use Baidu as if it is the Google of China.
7. Wikipedia.org
- Country – International
- Category – Encyclopedias
- Total Visits – 5.39 billion (monthly visits)
- Average Visit Duration – 00:03:49 minutes
- Pages per Visit – 3.06
- Bounce Rate – 56.75%
- Number 1 Traffic Source – Search (85.70%)
Best known for: Being the most famous free online encyclopedia written and maintained by a community of volunteers. Wikipedia currently has 323 language versions, the English one being the most popular, with over 6 million articles and around 255 million page views per day. Wikipedia also totals over 5 billion visits a month. Apart from that, it is important to note that Wikipedia is one of the best-linked websites (in terms of search engine optimization) and users spend approximately 4.11 minutes there a day. People love Wikipedia because it encourages the democratization of knowledge, with everyone being able to suggest edits, and it has become a symbol of pop culture.
8. Yandex.ru
- Country – Russia
- Category – Search Engines
- Total Visits – 3.83 billion (monthly visits)
- Average Visit Duration – 00:11:20 minutes
- Pages per Visit – 9.66
- Bounce Rate – 22.74%
- Number 1 Traffic Source – Direct (88.81%)
Best known for: Being the largest technology company in Russia and the most popular search engine in Russian, surpassing Google in April-June 2021, with nearly 60% of visits being on Yandex.ru. Yandex was founded in 2000 and specializes in a variety of Internet-related products and services.
9. Yahoo.com
- Country – United States
- Category – News and Media
- Total Visits – 3.64 billion (monthly visits)
- Average Visit Duration – 00:07:34 minutes
- Pages per Visit – 5.67
- Bounce Rate – 35.17%
- Number 1 Traffic Source – Direct (82.71%)
Best known for: Being the most popular search engine and email provider of the 90’s. In many ways, Yahoo was a pioneer of the early Internet era, with products ahead of its time, like Yahoo Briefcase, which offered cloud storage way before Dropbox, Google Drive, and iCloud ever existed. Somehow, somewhere, Yahoo got a little lost on the way, and compared to Google, which has 87.76% of the global search engine market share, Yahoo only has 2.71% and has sold most of its business to Verizon for $5 billion. However, people still love Yahoo and it is still within the top 10 most popular websites. Old users still like to say they “bleed purple” and can’t forget the Yahoo Yodel of the 90’s.
10. Xvideos.com
- Country – France
- Category – Adult
- Total Visits – 3.53 billion (monthly visits)
- Average Visit Duration – 00:09:55 minutes
- Pages per Visit – 9.05
- Bounce Rate – 20.98%
- Number 1 Traffic Source – Direct (53.63%)
11. WhatsApp.com
- Country – United States
- Category – Social Networks
- Total Visits – 2.74 billion (monthly visits)
- Average Visit Duration – 00:03:13 minutes
- Pages per Visit – 1.56
- Bounce Rate – 71.85%
- Number 1 Traffic Source – Direct (82.24%)
Best known for: Its cross-platform instant messaging and voice-over-IP services. With over 2 billion users, WhatsApp has become the most popular messaging app as of 2021, surpassing Facebook Messenger and WeChat, which have 1.3 and 1.2 billion users respectively. People love WhatsApp because it’s easy to use and it resembles the phone SMS texting interface. When all the people you know use WhatsApp, it’s much easier for you to use it as well, as it’s easier to coordinate everything, organize groups, and forward messages or files. WhatsApp users can send messages, photos/files, and make voice or video calls just by signing up with their phone numbers, and find other WhatsApp users in their phone agenda.
Why not to use: Many users complain that the WhatsApp desktop app often disconnects, as it has to sync with the phone app. My husband and I have frequently experienced this problem both on a Mac laptop and a Windows PC. The desktop app keeps disconnecting even though my phone is right by my laptop. It reconnects when I unlock my phone, but it’s quite bothersome to have to constantly do that, especially since I mostly use the desktop app.
12. Xnxx.com
- Country – France
- Category – Adult
- Total Visits – 2.74 billion (monthly visits)
- Average Visit Duration – 00:08:35 minutes
- Pages per Visit – 11.26
- Bounce Rate – 13.42%
- Number 1 Traffic Source – Search (57.51%)
13. Amazon.com
- Country – United States
- Category – E-commerce and Shopping
- Total Visits – 2.67 billion (monthly visits)
- Average Visit Duration – 00:06:59 minutes
- Pages per Visit – 8.51
- Bounce Rate – 36.10%
- Number 1 Traffic Source – Direct (57.67%)
Best known for: Being the largest online marketplace in the world, with nearly $386 billion in net sales in 2020. Please raise your hand if you’ve never bought anything off of Amazon! Anyone? No? Thought so. Amazon not only offers everything under the sun from books to food to electronics, but also has cloud storage and digital streaming services. However, while Amazon Prime Video is great if you want more titles, Netflix would be a better alternative if you’re looking for more original shows and movies.
Why not to use: Many people don’t like that Amazon has almost monopolized the marketplace, giving many small businesses no choice but to sell through their platform. Users and employees have also criticized the poor working conditions and tax avoidance. If you’d rather support a small business than an online giant, consider buying directly through the small business’ website, using a website like Etsy, or supporting local suppliers and artisans.
14. Netflix.com
- Country – United States
- Category – Arts and Entertainment
- Total Visits – 2.56 billion (monthly visits)
- Average Visit Duration – 00:09:58 minutes
- Pages per Visit – 4.19
- Bounce Rate – 40.70%
- Number 1 Traffic Source – Direct (91.00%)
Best known for: Being the number one online streaming service and production company, with 209 million subscribers as of August 2021. The success of its first in-house series, “House of Cards”, released in 2013, turned Netflix into a worldwide phenomenon. It has become so much engrained in pop culture that it even secured its own slang term: “Netflix and chill” in a 2009 tweet, which in time became a euphemism for sexual activity. Users like Netflix because it’s affordable, offers a lot of original content, and has no ads. People also appreciate that they can watch Netflix on-the-go on their mobile device and stream on more than one device at a time.
Why not to use: If you have no self-control and are prone to binge-watching, Netflix may not be the most suitable choice for you. They release one full show series at a time, and it’s hard for many users to stop at just one or two episodes a day. So, if you know you’re prone to wasting your life away in front of the TV, consider not subscribing.
15. Yahoo.co.jp
- Country – Japan
- Category – News and Media
- Total Visits – 2.42 billion (monthly visits)
- Average Visit Duration – 00:09:13 minutes
- Pages per Visit – 6.98
- Bounce Rate – 32.14%
- Number 1 Traffic Source – Direct (89.96%)
Best known for: Being Japan’s most visited web portal and no. 15 in the top most visited websites in the world. Yahoo! Japan Corporation dominates the Japanese market in terms of Internet services, but it is still just the second search engine used behind Google.
16. Pornhub.com
- Country – Canada
- Category – Adult
- Total Visits – 2.39 billion (monthly visits)
- Average Visit Duration – 00:08:07 minutes
- Pages per Visit – 7.03
- Bounce Rate – 27.24%
- Number 1 Traffic Source – Direct (57.81%)
17. Live.com
- Country – United States
- Category – Internet & Telecom
- Total Visits – 2.37 billion (monthly visits)
- Average Visit Duration – 00:07:29 minutes
- Pages per Visit – 8.42
- Bounce Rate – 17.67%
- Number 1 Traffic Source – Direct (75.97%)
Best known for: Live.com is a website owned by Microsoft that hosts Outlook and its OneDrive products.
18. Zoom.us
- Country – United States
- Category – Computers Electronics and Technology
- Total Visits – 1.76 billion (monthly visits)
- Average Visit Duration – 00:03:29 minutes
- Pages per Visit – 2.90
- Bounce Rate – 40.00%
- Number 1 Traffic Source – Direct (76.10%)
Best known for: Being the most used video conferencing software, blowing up especially during the Covid-19 pandemic, when people were forced to work remotely or to teach online. This made Zoom the fifth most downloaded mobile app in 2020, with 300 million daily meeting participants in 2020 compared to 10 million in December 2019. Zoom users like that it offers free 40-minute calls of up to 100 participants, with an easy-to-use interface.
19. Reddit.com
- Country – United States
- Category – Social Network
- Total Visits – 1.71 billion (monthly visits)
- Average Visit Duration – 00:09:34 minutes
- Pages per Visit – 6.61
- Bounce Rate – 37.06%
- Number 1 Traffic Source – Direct (50.19%)
Best known for: Being a network of communities where people discuss on topics they’re interested in and upvote or downvote other people’s posts, videos or images. All posts are categorized by subject into subreddits where people can open conversations on that subject or contribute to an already-existing conversation. Users love Reddit because they can get answers to their life dilemmas or have fun reading and answering to other people’s stories and questions on subjects like love, weddings, life lessons, politics, religion, gaming, sports, cookware and so much more. Basically any subject you can imagine, you’ll probably find it on Reddit.
20. VK.com
- Country – Russia
- Category – Social Network
- Total Visits – 1.49 billion (monthly visits)
- Average Visit Duration – 00:13:58 minutes
- Pages per Visit – 17.50
- Bounce Rate – 24.11%
- Number 1 Traffic Source – Direct (77.55%)
Best known for: Being an online social media network from Russia and social networking service, and also the 20th in the top most viewed websites in the world. It is available in several languages, but it is especially popular among Russian (speaking) users. It was founded back in January 19, 2007 by Lev Binzumovich Leviev, Pavel Durov, Nikolai Durov, and Vyacheslav Mirilashvili.
21. Xhamster.com
- Country – United States
- Category – Adult
- Total Visits – 1.47 billion (monthly visits)
- Average Visit Duration – 00:09:12 minutes
- Pages per Visit – 8.41
- Bounce Rate – 23.62%
- Number 1 Traffic Source – Direct (42.39%)
22. Office.com
- Country – United States
- Category – Computers Electronics and Technology
- Total Visits – 1.41 billion (monthly visits)
- Average Visit Duration – 00:10:02 minutes
- Pages per Visit – 8.11
- Bounce Rate – 26.74%
- Number 1 Traffic Source – Direct (66.52%)
Best known for: A host of client software and server software services developed by Microsoft, including Microsoft Word, Excel, Outlook and PowerPoint. Over 1 billion people use Microsoft Office and over 1 million companies use Office 365, controlling the majority of 47.5% in office suite market shares as of May 2021, whereas Google’s G-Suite comes in second.
23. LinkedIn.com
- Country – United States
- Category – Social Network
- Total Visits – 1.39 billion (monthly visits)
- Average Visit Duration – 00:07:14 minutes
- Pages per Visit – 6.53
- Bounce Rate – 29.78%
- Number 1 Traffic Source – Direct (71.11%)
Best known for: LinkedIn is a professional networking platform where people looking for jobs can post their resumes and employers can post jobs and contact people whom they deem appropriate for the job. LinkedIn currently has 756 million registered members. What people love most about LinkedIn is that it allows all members to connect and create a network of professional relationships. Users also appreciate the amount of exposure they get on the platform since it is used by so many.
Why not to use: While many users appreciate LinkedIn’s intense networking opportunities, Millennials hate it for that exact same reason and feel that it’s fake and lacks authenticity. Users complain about hundreds of people they don’t know congratulating them on their new job, which feels forced to them.
24. Discord.com
- Country – United States
- Category – Computers Electronics and Technology
- Total Visits – 1.31 billion (monthly visits)
- Average Visit Duration – 00:06:46 minutes
- Pages per Visit – 8.58
- Bounce Rate – 49.06%
- Number 1 Traffic Source – Direct (79.08%)
Best known for: Being a group chatting platform that was originally designed for gamers, but is now being used by all kinds of communities. Discord is organized into servers, channels and topics, where users can voice and video-chat, as well as livestream games. While there are products that accomplish a similar thing, like Slack, Discord is used more casually, while Slack is typically used in professional contexts.
25. TikTok.com
- Country – China
- Category – Social Network
- Total Visits – 1.26 billion (monthly visits)
- Average Visit Duration – 00:03:31 minutes
- Pages per Visit – 8.37
- Bounce Rate – 45.54%
- Number 1 Traffic Source – Direct (65.52%)
Best known for: TikTok is a video-sharing social media platform that allows its users to create short-form videos of up to 3 minutes (it used to be 60 seconds). The platform now has over 1 billion users, with the most followed TikTok account at 122.5 million followers. The main reason users love TikTok is that they can see a curated selection of suggested videos based on what they’re usually watching, so they can keep watching the subjects they’re interested in and not get random suggestions on their homepage.
Why not to use: TikTok has faced a lot of criticism for failing to protect minors and data privacy. Many users have also complained about the dangerous challenges TikTok allows its users to promote to gullible kids that can get hurt. Some users have also complained about political censorship.
26. Twitch.tv
- Country – United States
- Category – Games
- Total Visits – 1.24 billion (monthly visits)
- Average Visit Duration – 00:08:45 minutes
- Pages per Visit – 4.37
- Bounce Rate – 28.18%
- Number 1 Traffic Source – Direct (86.84%)
Best known for: Being the leading video game live streaming service. Unlike Discord, which can stream live games, but is more suitable for keeping up with your friends on various channels, Twitch is specifically made for game streaming and is a better alternative for gamers who want to stream particular games and discover new channels and players.
27. Naver.com
- Country – South Korea
- Category – News and Media
- Total Visits – 1.19 billion (monthly visits)
- Average Visit Duration – 00:20:13 minutes
- Pages per Visit – 13.10
- Bounce Rate – 22.14%
- Number 1 Traffic Source – Direct (74.27%)
Best known for: Being the most popular online platform in South Korea and a substitute for Google. Naver was the first web portal to introduce a compilation of various search results that are presented in a single page.
28. Roblox.com
- Country – United States
- Category – Games
- Total Visits – 1.12 billion (monthly visits)
- Average Visit Duration – 00:16:43 minutes
- Pages per Visit – 9.10
- Bounce Rate – 18.62%
- Number 1 Traffic Source – Direct (81.84%)
Best known for: Roblox is an online game creation platform that allows users to create games and play games programmed by other users. Roblox has nearly 165 million active users a month and its most popular game, Adopt Me!, a pet adoption simulator, has garnered over 23 billion visits as of August 2021. Users love Roblox because you can customize your own game, it is free to play, and you can earn money by playing a game.
29. Bing.com
- Country – United States
- Category – Search Engines
- Total Visits – 1.10 billion (monthly visits)
- Average Visit Duration – 00:07:03 minutes
- Pages per Visit – 5.30
- Bounce Rate – 38.54%
- Number 1 Traffic Source – Direct (85.37%)
Best known for: Being the world’s second most used web search engine, but with only 5.56% of the market share, compared to Google, who owns the search engine market with 87.76%. Microsoft Bing came as a replacement for Live Search in 2009.
30. Pinterest.com
- Country – United States
- Category – Social Network
- Total Visits – 1.07 billion (monthly visits)
- Average Visit Duration – 00:05:01 minutes
- Pages per Visit – 4.96
- Bounce Rate – 46.38%
- Number 1 Traffic Source – Direct (63.16%)
Best known for: Being the world’s most popular image sharing website that allows you to save images into categories, also called boards. Pinterest is also currently no. 30 in the top most visited websites in the world. People love Pinterest because it allows them to pin images from different websites and organize them into pinboards that they can use for inspiration for different projects such as renovating, DIY, fashion inspiration, home decor, recipes, and so much more.
Wrapping up the top 30 most visited websites in the world
I certainly hope you’ve found this useful. If you have, don’t forget to share it with your friends on social media and compare notes on which of these most viewed websites you’re all using.
Note: All the data from this article is based on the information provided by SimilarWeb top websites today (August 27, 2021).
And because we’ve mentioned several social media platforms on this list and we’re sure you’re using at least a couple, you might find it helpful to use one of the most popular social media management tools that allow you to view and manage all your apps from one single dashboard.
See also: Top 50 Videos That Have More Than 1 Billion Views on YouTube
