Facebook Lookalike Audiences – Top 3 Best Sources

Although lookalike audiences have been an available Facebook feature for some time (since 2013 to be precise), the value that this element of Facebook advertising provides is not to be overlooked....

Facebook Updates the Custom Audience Tool

Everybody has already heard about the Cambridge Analytica scandal that burst a couple of weeks ago. On March 23, Facebook removed the audience reach estimates for custom audiences, after a vulnerability...

Facebook Introduced Expiring Friend Requests

In order to keep privacy at a certain controllable level, Facebook has begun a test for several users that implies friend requests that would delete 14 days after they've been sent. ...

Facebook to Add a Breaking News Label on Publishers’ Posts

We already know that Facebook is trying to prioritize updates from family and friends throughout the newsfeed and diminishes the reach of publishers - whether they are businesses or news pages....

Facebook Ends the Explore Feed Test

Remember the moment publishers freaked out when Facebook announced they will divide the newsfeed into two: one section that would show updates from family and friends; and the other one showing...

The Ultimate Secrets to Be Successful in AI Integration in Social Media Marketing

Social media is one of the most powerful platforms that digital marketers can utilize in order to gain major exposure and awareness for their business. The higher your exposure, the more...

More Local News on Your Facebook Timeline

Ever since Mark Zuckerberg has announced a change in the Facebook newsfeed algorithm prioritizing news from friends and family, publishers all over the world started worrying about how their information will...

Facebook Introduces a Gaming Creator Pilot

The gaming industry is bringing lots of money to both gamers and the platforms they are using for live streaming. Facebook acknowledged this and is creating a Gaming Creator pilot which...

What is Social Media Marketing? – Top 9 Social Media Networks

The interaction between businesses and customers has changed over the years and this is mainly after the appearance of the Internet and the way messages are sent to a specific target. Social...

Facebook Messenger News for 2018

David Marcus, Facebook's head of Messenger has announced that Messenger will suffer changes throughout 2018, making it more easy to use and getting rid of features that haven't improved the users'...

Forget Snapchat Spectacles, ACE Eyewear Is Here

Remember when Snapchat launched Spectacles and thought they will be a great success? Yes, that story. Well, it turned out not to be such a great success and people were not buying...

Facebook Will Start Show Pages Updates Frequency

Facebook is currently testing a new feature that allows users to see how frequent a Facebook page is posting updates in the search result. If you, as a user or as...

Facebook is Fighting Against Engagement Bait

A lot of content is shared on Facebook daily and many posts include engagement bites. I am sure you have friends on your list that share different images or links that...

7 Essential Steps for Using Neuromarketing to Increase Facebook Engagement

Marketing is hard work, to say the least. You can spend decades practicing your skills, researching your competitor’s tactics and always keeping up to date with the latest strategies and it...

How to use Facebook for Marketing A Business Locally?

Troubles trying to market your business locally? I bet it happens to many people, regardless the location you are in. And this is not because of the industry you are in,...

Everything You Need To Know About Facebook Messenger Ads

Image source: Smh Facebook has successfully maintained top position among the social media giants, and the same goes for its messenger as well. With more than a billion of downloads, more people...

6 Essential Tips for Creating Relevant Facebook Content

Given the fact that Facebook has nearly 2.07 billion monthly active users, setting up a Facebook page is a must for every brand that wants to stay competitive. However, being active...

Instagram Contacts Integrated into Facebook Messenger

Facebook and Instagram are testing a new integration between platforms: Instagram contacts integrated into Facebook Messenger, in order to keep their users in a loop. This integration comes after the cross-posting...