Does Video Marketing Work?

 An internet minute is measured in photo and video uploads.  30 hours of video content is being uploaded on Youtube, on every minute. Videos should be an important part of your online...

Marketing on Reddit – You don’t have to speak Alien

Reddit is a popular social media website where submitted content is shared with others. It has a great mix of news, social commentary, tech chats and cool links. This social media site...

5 Social Media Essentials for Marketing Students

Marketing students typically have all sorts of opportunities at their fingertips—from knowledgeable professors to promising internships. However, there remain some professors that are reluctant to elaborate on the changing landscape of...

How to Make Your Landing Page More Effective

  Landing pages are some of the most effective ways to convert potential customers into paying ones. However, Internet advertising isn’t fresh and new anymore, and we’re facing a wiser and jaded...

How to Sell on Social Media (The Way Millennials Like It!)

Selling products and service via social media to millennials is difficult and is completely different from general social media marketing. Millennials are different because: They have a high sense of self-entitlement. ...

How Businesses Can Utilize Digital Marketing To Grow Exports And Expand Internationally

The puzzling world of the internet is now a crucial part of our lives. We use it on a daily basis and it’s simply impossible to picture how life could have...

Six Rules to Create Effective Email Subject Lines

Image source In a fast paced world where almost every aspect of life is largely dominated by the influence of the Internet, it has been found that the social norms and rules...

10 Ways to Incorporate Influencers into Your Content Marketing Strategy

Content marketing has always been rated one of the best and most effective advertising tools that a business can use since the birth of the internet. However, it’s worth remembering that...

5 Tips for Developing a Successful Multichannel Campaign

The smartphone is a marketer’s dream come true. Based on a sample of 65% of the world’s population, smartphones have a penetration rate that is expected to reach 66% this year....

Internet Marketing Lead Generation Ecosystem (Infographic)

It can feel at times like lead generation happens spontaneously. You create your website, push off-site content, make sure your SEO is on point, and the lead just comes rolling in...

How to Create a Marketplace Website using WordPress (Step-by-Step Guide)?

Although the great variety of existing marketplace platforms such as Amazon, eBay, Esty, and more are there, creating your own one is a good...

Why Email Signups are Better than Social Media Followers?

“Email falls prey to social media marketing” “Facebook and Instagram are killing email” Every time a new social...

Tips for using Twitter for marketing

Twitter could be a very effective tool for marketing, sales, technical and customer support. Your customers and potential clients talk about you and your competitors online, so you should watch what...

Lesson: Mistakes I’ve Done In Podcasting That Lead To Failures

It has been some good months where I am writing for HotinSocialMedia.com and I constantly wonder what else I could do to further enrich the reading experience of the avid readers...

Why Should You Consider Using Social Media Services?

Social media can be very challenging and time-consuming. If you are managing a small team or startup business, social media marketing could be very labor intensive, plus it could also burn...

My Personal Experience With Video Marketing

Last week, I wrote about live streaming and video marketing. Right after that, I went off for a short, well-deserved holiday with my family. Of course, being an entrepreneur myself, the...

PicsArt Photo Studio – What It Is, How It Works, and Why it Matters...

If there’s one trend increasingly shaping the development of social media platforms, it’s going visual.   The first sign of the trend was the rapid growth...

29 Social Media Marketing Experts Share Their Best Advice

Social media marketing is a "must" that every little, medium or big company in this world will need to know in order to maintain their existing clients and acquire new clients....

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