How many big social media platforms do you know?

Let us guess – you immediately thought of Facebook, Instagram, Twitter, YouTube, and, perhaps, Pinterest. And you’re absolutely right, those are some of the biggest social media sites. 

But they’re definitely not the only major players out there! Read on to learn about the top 21 most popular social media sites by the number of active users.

Top 21 Most Popular Social Media Sites

1. Facebook

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

Year founded: 2004

Place of origin: Cambridge, Massachusetts, United States

Number of users: 2.4 billion

Key features: Users can browse through algorithmic News Feed, publish content on their own or other users’ walls, add friends, react and comment on posts, receive real-time notifications, create groups and events, use location tagging, share ephemeral content through Stories, and buy and sell items on Marketplace.

2. YouTube

Founders: Jawed Karim, Steve Chen, Chad Hurley

Year founded: 2005

Place of origin: San Mateo, California, United States

Number of users: 2 billion

Key features: Users can upload regular, 3D, 360, and live videos, add annotations (pop-up text messages and links) and cards (interactive clickable CTAs) to their videos, subscribe to channels, receive notifications, and react to and comment on videos.

3. WhatsApp

Founders: Jan Koum, Brian Acton

Year founded: 2009

Place of origin: California, United States

Number of users: 1.6 billion

Key features: Users can send messages, make voice and video calls, record voice messages, create group chats, send photos, GIFs, PDFs, slideshows, and more.

4. Facebook Messenger

Founder: Facebook

Year founded: 2011

Place of origin: California, United States

Number of users: 1.3 billion

Key features: Users can send messages, send GIFs, stickers, and emojis, send pictures with doodles and videos with filters, create group chats and polls, have video calls with multiple users at the same time, send voice messages, transfer money, share location, connect with businesses to make reservations, get customer support or find deals, and play games with friends.

5. WeChat

Founder: Zhang Xiaolong  

Year founded: 2011

Place of origin: Guangzhou, China

Number of users: 1.1 billion

Key features: Users can send text and voice messages, organize video calls and conferences, share videos and photos embellished with filters and captions, play games, share location, set up official accounts and amass subscribers, share messages, photos, and videos via Moments, transfer money, and book appointments.

6. Instagram

Founders: Kevin Systrom, Mark Krieger, Facebook  

Year founded: 2010

Place of origin: San Francisco, California, United States

Number of users: 1 billion

Key features: Users can upload photos and videos and edit them using filters, create post captions using hashtags to improve discoverability, geotag posts, follow other users’ feeds, upload photos and videos into Stories, discover content in the “Explore” section, upload vertical video content to IGTV, and send private messages to other users.

7. QQ

Founder: Shenzhen Tencent Computer System Co., Ltd.  

Year founded: 1999

Place of origin: Shenzhen, China

Number of users: 823 million

Key features: Users can send instant messages, photos, and stickers, join chat rooms, have HD video calls, personalize their avatars, chat bubbles, and profile photo widgets, use mobile payment including mobile top-up, online shopping, and bank transfers.

8. Baidu Tieba

Founder: Robin Li 

Year founded: 2003

Place of origin: Beijing, China

Number of users: 665 million

Key features: Users can create forums (known as “bars”) dedicated to different topics where they interact using written messages, photos, and videos, they can discover bars using keyword search, interact with other users’ content, organize polls and Q&As, and gain activity-based seniority levels.

9. QZone

Founder: Tencent 

Year founded: 2005

Place of origin: China

Number of users: 572 million

Key features: Users can write blogs, keep diaries, send photos, create photo albums, listen to music, watch videos, download and play games with other users, follow brands, media, and celebrities, personalize their profile by setting a custom background, music, and selecting accessories (paid feature).

10. Douyin/Tik Tok

Founder: ByteDance 

Year founded: 2016

Place of origin: Beijing, China

Number of users: 500 million

Key features: Users can create and share short videos, edit videos by adding background music and filters as well as speeding up or slowing down the footage, film and post reactions to video content posted by other users, add comments, create “duets” by filming a video alongside another video, send private messages, save favorite videos, and discover new content in the “for you” section.

11. Tumblr

Founder: David Karp 

Year founded: 2007

Place of origin: New York, USA

Number of users: 472 million active blog accounts

Key features: On Tumblr users can create blogs (known as Tumblelogs) where they can share posts containing text, images, video, and audio, collaborate with other users on a single blog, schedule content, add tags to posts to make them easily discoverable, view and engage with content from blogs they follow in dashboard and send messages to other users.

12. Sina Weibo

Founder: Sina Corporation 

Year founded: 2009

Place of origin: China

Number of users: 465 million

Key features: Users can post statuses, attach images, music, videos, and emojis to their posts, tag other users, add hashtags and comments, follow other users to see their posts in a timeline, repost other users’ content, add posts to one’s favorite lists, browse trending topics, and request verification if they’re a business or celebrity.

13. Reddit

Founders: Steve Huffman, Aaron Swartz, Alexis Ohanian

Year founded: 2005

Place of origin: San Francisco, California, USA

Number of users: 330 million

Key features: Users can submit content such as links, text posts, and images to the site, rate content by upvoting or downvoting posts, contribute to ongoing conversations by adding comments, earn “karma” that reflects their position within the Reddit community, and start conversations by creating topical threads also known as “subreddits.”

14. Twitter

Founders: Jack Dorsey, Noah Glass, Evan Williams, Biz Stone 

Year founded: 2006

Place of origin: San Francisco, California, USA

Number of users: 330 million

Key features: Users can post statuses called “tweets” containing images, videos, and hashtags, like, retweet, bookmark, and comment on tweets, follow other users, create or subscribe to a list of accounts, send private messages, and discover trending topics in the “Explore” section.

15. Douban

Founder: Bo Yang

Year founded: 2005

Place of origin: China

Number of users: 320 million

Key features: Users can create and share content about films, books, music, recent events, and activities in Chinese cities.

16. LinkedIn

Founders: Konstantin Guericke, Jean-Luc Vaillant, Reid Hoffman, Allen Blue, Eric Ly

Year founded: 2002

Place of origin: Mountain View, California, USA

Number of users: 310 million

Key features: Users can create CV-like profiles containing their education, work experience, and skills, post statuses including photos and videos, publish articles and live videos, connect with other users, browse and apply for job postings, follow influencers and companies, send private messages, and join groups.

17. Snapchat

Founders: Evan Spiegel, Bobby Murphy, Reggie Brown

Year founded: 2011

Place of origin: California, USA

Number of users: 294 million

Key features: Users can create multimedia messages containing photos and videos (known as “snaps”), edit them using filters, captions, drawings, stickers, geofilters, and lenses, send messages to contacts or share them in self-deleting Stories, save Story posts to Memories, discover content in the “Discover” section, follow other users, play games, add friends, and transfer money.

18. Pinterest

Founders: Paul Sciarra, Ben Silbermann, Evan Sharp

Year founded: 2010

Place of origin: California, USA

Number of users: 265 million

Key features: Users can upload images from websites (known as “Pins”) and add them to thematic boards, create idea-based sections within individual boards, save Pins from other users’ boards, follow users, topics, or boards, discover content with Guided Search offering keyword suggestions, find content inspired by saved Pins in the “more ideas” tab, and receive content recommendations based on recent activity.

19. Viber

Founders: Talmon Marco, Igor Magazinnik

Year founded: 2010

Place of origin: Tel Aviv, Israel 

Number of users: 260 million

Key features: Users can send texts, photos, videos, stickers, and GIFs, make voice and HD video calls, create group chats, send instant voice and video messages, and use chat extensions to search, find, and share music, videos, restaurants, events, and more without having to leave the app.

20. Discord

Founder: Jason Citron

Year founded: 2015

Place of origin: California, USA

Number of users: 250 million

Key features: Users (mostly gamers) can create chat rooms (known as “servers”) where they can communicate with other users using text and voice messages, GIFs, and emojis – all while playing games together, invite friends to join their servers, discover and join servers for popular games, and moderate their own servers – for example by adding thematic channels.

21. Line

Founder: Line Corporation

Year founded: 2012

Place of origin: Japan

Number of users: 217 million

Key features: Users can exchange messages containing text, images, stickers, emojis, video, and audio, take and edit photos, share updates through Timeline, organize video conferences and group chats, make in-app payments, and make paid calls to mobile devices and landline users. 

The Takeaway

Social media is surely a busy environment with platforms constantly striving to grow their user bases. When choosing a platform for your business, you shouldn’t just look at the audience size, though, and instead, think of where your target audience is. Focusing all your efforts on billions large Facebook might be tempting, but if the group you want to reach is mostly on much smaller Snapchat, your time, money, and energy might go to waste. 

Which of the biggest social media sites are you leveraging for your business? And are you planning on building a presence on social networks you haven’t previously used? Let us know in the comments!

See also: What are the most visited websites in the world?