Hot in Social Media Tips and Tricks

It’s a great time to be in a social media agency. With so many resources to generate content, edit images, schedule posts, design creative content, and brainstorm ideas - it’s never been this easy to collaborate with your team. Those of us who worked...

Social media is an important part of our daily lives. We are social beings, we need a continuous social interaction in order to survive and evolve. However, if you are a marketer, social media is even more important. As a marketer, you need an audience...

Pinterest and Instagram are two photo-sharing platforms that aren’t so different from each other. Even if they might be somehow alike, they are not identical. In order to see the main difference, you should look at how people usually use them. On Pinterest people...

This year (2018) social media marketing will become one of the most important (if not the most important) channel of the digital marketing and communication strategy of every company. Nowadays it's not important if your company doesn’t already have an online shop or even a...

Last year in August (2017), We Are Social and Hootsuite reveals that more than 3 billion people are active social media users from a total of 3.8 billion people that are using the internet (7.5 billion is the total population of the world). The penetration...

It is the beginning of 2018 and every company in this world must think about their digital strategy for this year. More and more people are online and if you want to have more visitors to your website and more clients in 2018 you'll...

Facebook is currently testing a new feature that allows users to see how frequent a Facebook page is posting updates in the search result. If you, as a user or as a marketer following certain pages, used to check them several times a day...

What is going on?! You think your customer support is great. Yet your competitors are winning. What is their secret? Live chat. The best live chat software offers fast response, greater engagement, and higher satisfaction rates. It boosts conversions and grows revenue – all while saving money...

As the New Year is fast approaching us, one of my top prediction is video marketing is going to be way above other forms of marketing content. Well, let’s take a moment to think of what the big guns are doing:Facebook focuses more...

Content Marketing is a strategy of creating a set of online materials such as blogs, videos, articles, case studies, newsletters and whitepapers that can help to develop and grow a group of relevant audience. Content marketing does not promote a product or brand overtly...

Sometime back, you have read several articles I wrote about Buzzlogix. Those days, Buzzlogix was just a social media marketing tool that was in beta testing. Not long after that, it has grown from a small-sized social media tool to a full-fledged tool that...

Instagram is trying to integrate the Direct Messages feature more and more and encourage users to use it to communicate. Recently, Facebook has linked Instagram contacts to its Messenger contacts. In the last update that has already started rolling out, Instagram lets you share videos...

Marketers know that it is getting more difficult to attract new customers. As a marketer, you always have to look for new ways and latest trends to make sure your marketing campaigns not only reach out to the most number of people but also...

A lot of content is shared on Facebook daily and many posts include engagement bites. I am sure you have friends on your list that share different images or links that would "help" them win trips or expensive products; or others that tag you...

Marketing is hard work, to say the least. You can spend decades practicing your skills, researching your competitor’s tactics and always keeping up to date with the latest strategies and it can still feel like you’re only scratching the surface. Sometimes, it will feel like...

For a long time now people on Twitter have been using tweetstorms to express longer thoughts or to connect to certain topics that are discussed on the social network. This was a way to get past the Twitter's social character limitation. A while ago,...

Ever since its beginnings, Instagram has introduced a way for people to find photos related to the ones that they posted by searching for specific hashtags. With the importance of hashtags that the social network has given, it is a natural step for Instagram...

  5 years ago on a special day (12.12.12), I launched this Hot in Social Media blog with the main purposed to learn more about SEO and blogging in general. I'm happy to see that all blog's numbers had an organically increase in the last year...