Hot in Social Media Tips and Tricks

Think of any big name in the market and social media marketing is an important part of their strategy in these times. Not only big companies but small businesses are also immensely benefiting from tapping into the massive potential of social media marketing.If done...

Isn’t it one of the worst feelings when you take your time to write a comment on an Instagram post and you look back only to see a bunch of typos and words autocorrect wrongly replaced?You feel ashamed and stupid and illiterate.So you go...

Just like any other social media network, it was high time for TikTok to launch a platform for businesses. They had until now the possibility to create and deliver ads, but it seems they had to take all this to a more professional level....

Last year, Instagram was launching Reels in Brazil. What is Reels you might ask? Well, it is Tik Tok's competitor, meaning short format videos - 15 seconds long - where you can sing, dance or explain something to your followers. Besides this, you can...

Do you remember the times when Instagram was an independent social network with fewer ads and more authentic content?Well, those times ended back in 2012 when they were acquired by Facebook and had to behave like the new mother social network: both in...

Seven years ago we wrote a blog post on the 10 accounts with most Twitter followers at the time. It was our first blog post on Hot in Social Media, so we figured it was about time we revisited it and refreshed it with...

Whether you’re a seasoned social media marketer or a novice, there’s one thing you absolutely need to know: social media best practices. Being aware of the do’s and don’ts of social media marketing is essential to meeting your business objectives. Plus, it will make your...

The future is audio, everyone says. And we can see that in the rise of podcasts and podcasts platforms and other companies investing money in the new type of content. For example: "Character Count" is a Twitter business podcast hosted by Joe Wadlington.So it...

There have been rumors for some time now that WhatsApp, the Facebook-owned app, would allow payments, but only now they have become a reality and only in Brazil for the moment.Send and receive money through WhatsApp without leaving the chatUsing the Facebook pay method,...

Snap Partner Summit 2020 has taken place yesterday and Snapchat representatives have announced lots of news on what's to come for the social network: both in terms of functionalities and wellbeing as well.We have summarized some of the most important Snap Partner Summit news...

Many websites have used the power of social media in order to increase their online exposure and to better connect with their target audience. While there is no doubt that this is a highly effective method, we also need to keep in mind that...

Cyber-crime is currently one of the biggest challenges facing businesses today. In fact, in the whole world, there is a new cyber-attack every 39 seconds! Well, a majority of small to medium-sized business (SMB) owners think that their businesses cannot be attacked by cybercriminals...

For years now Twitter has given the blue check icon to public figures and other profiles that they have considered to be of interest. And you might know it from Facebook and Instagram as well, as it is given to public profiles, influencers and...

Ever since Facebook launched Facebook Live Broadcast at the beginning of 2016, influencers and companies have been jumping on the bandwagon, trying to engage with their audience and gain new followers or customers.And it’s no wonder. A live video is a great way to...

Sales automation might simply be the solution to all the selling troubles of your organization. No, truly.Has this ever happened to you:You lost an offer because the follow-up was forgotten?Spent valuable minutes, including chances because of your CRM?Have you neglected a concern in the...

Almost six months since the COVID-19 outbreak began, new marketing strategies are starting to crystallize. Many of us have adjusted to working from home, found new ways to communicate remotely, and adapted brand messages to fit the situation. So it's finally time to answer...

If an Instagram account growth has stopped, it means it’s time to run an Instagram audit with InstaCheck. Every so often, both personal and commercial accounts need to be reviewed and tailored to new realities. An Instagram audit allows estimating the content quality, account’s aesthetics,...

Most Instagram marketers post their content through the feed; however, it is not the only method they can use to engage with their target audience. Instagram Stories has proven to be extremely popular with over 500 million daily active users, as per Edition.cnn.com. This means...