Businesses can’t do without social media when reaching customers and expanding their customer base in today’s fast-paced digital market. A well-executed social media strategy may significantly impact a brand’s success, promoting customer engagement, loyalty, and business growth, thanks to billions of active users across numerous platforms. This post will go over seven tried-and-true methods for bolstering a company’s social media presence, along with examples from actual campaigns.
7 Tips for Building a Strong Brand Presence on Social Media
1. Define Your Brand Identity and Voice
The cornerstone of a successful social media presence is a distinct brand identity and voice. Companies must define and communicate their brand’s personality, values, and purpose. Having a masters in social media is an added advantage as you have an expanded professional brand storytelling that amplifies your businesses’ presence. In this way, your brand’s social media presence will always reflect your values and ideals.
For instance, Airbnb is at the forefront of the hospitality sector because of how well it has defined its brand identity and tone of voice. The group aims to make it so that “anyone can belong anywhere in the world.” They emphasize providing guests with genuine encounters by matching them with unique accommodation and friendly locals. Sharing moving accounts of guests’ and hosts’ travels on their social media channels, Airbnb captures the core of their brand’s goal and establishes an emotional connection with their audience.
2. Know Your Target Audience
Knowing who you’re writing for on social media is essential for making material that will resonate with them. Market research and user data analysis can help you learn about your target audience’s characteristics, habits, and problems. For instance, the skincare and cosmetics company Glossier has attracted a large following among millennials and Gen Z. They’ve researched and know that their customers want to feel like themselves when using their cosmetics, so they focus on creating products that look natural. Glossier promotes honesty and diversity on social media by showcasing content created by users using the company’s products. This strategy hits home with their target demographic and generates a lot of participation.
3. Consistent Branding Across Platforms
It’s crucial for brand identification and recall to have a consistent brand presence across all social media channels. Create a unified brand experience for your audience across all channels by using consistent visual elements like logos, color palettes, and typefaces.
Take Spotify for example, which keeps its brand image consistent across social media channels. Their emblem, based on a wave of sound, is green, making them easily identifiable. They also modify their content for each channel while maintaining their brand identity, such as posting humorous images on Instagram, instructional playlists on Twitter, and behind-the-scenes films on TikTok.
4. Create Engaging and Educational Content
Successful social media campaigns rely heavily on exciting and informative content. Companies must try different content formats to see what works best for grabbing their audience’s attention and getting them to engage with their brand.
Providing helpful information to your audience is an excellent approach to gaining their trust and positioning your business as a reliable resource. According to research on brand perception, clients have a more favorable impression of businesses that allow them to create unique content for them.
A large percentage of customers say they feel closer to a company after engaging with its tailored content. You can demonstrate a genuine interest in your consumers’ satisfaction beyond the sale by providing helpful content. Content like blog entries, videos, and tutorials can be created to aid clients in solving everyday problems and learning about new technologies.
Example, across all of their channels, National Geographic’s famed imagery and compelling narratives provide excellent content. They post stunning visuals with insightful text that appeal to their followers’ innate curiosity and enthusiasm for travel. National Geographic’s dedicated and enthusiastic readership is sustained through articles that strike readers’ hearts and pique their minds.
5. Utilize Social Media Advertising
While organic engagement is essential, paid promotion on social media can significantly expand your brand’s reach. Thanks to the platform’s sophisticated targeting tools, you may broaden your brand’s visibility to potential clients who would not have found you organically.
For example, Allbirds, a shoe company committed to sustainability, has successfully used social media to promote its products among environmentally aware consumers. They market to consumers concerned with ethical clothing production by highlighting their use of sustainable resources in creating fashionable items. Ads on social media have helped Allbirds expand their exposure to those who share their values.
6. Create a Blog or Podcast
Starting a blog or recording a podcast can help you become known as an expert in your subject while giving your audience something of value. Consider starting a blog or podcast to delve into greater detail on niche-related issues and provide insights that can’t be conveyed in a social media post. In addition to reaching a larger audience, a blog or podcast can be used to repurpose content for social media.
For example, Morgan Stanley is a major global financial services firm providing private wealth management and investment banking services. This is reflected in their podcast library, which consists of five shows. This broadcast promotes their Wealth Management services, which they promote on their “What Should I Do With My Money” show. The podcast provides an accepting environment in which listeners can learn about the financial struggles and aspirations of others, making them more likely to seek the help of a Morgan Stanley financial counselor when the time is right.
7. Engage and Interact with Your Audience
Connecting with others in a two-way conversation, social media is constantly evolving. Commenting, messaging, and responding to remarks from your audience, help humanize your business and create a sense of community. Regarding fast food restaurants, Wendy’s distinguishes out for its wit and comedy on Twitter. They interact with their audience regularly by responding to mentions and posting humorous content that people enjoy reading. Wendy’s has amassed a loyal fan base and become a conversational hotspot on social media because of the brand’s emphasis on having fun.
Establishing a solid online identity for your brand on social media calls for careful planning and execution. A compelling social media strategy can elevate your brand and foster lasting connections if you take the time to define your brand’s identity and voice, research your target audience, stay consistent with your branding, produce exciting content, employ social media advertising, take advantage of influencer marketing, and actively engage with your audience.