Social media monitoring tools are essential business elements that every business should cover in their day-to-day activities. These social media metrics tools are of great significance as they help in identifying customer response, data analysis and coming up with business marketing strategies.
Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager.
30 Top Social Media Monitoring Tools You Need to Try
1. Sprout Social
Sprout social is a management tool that is good for brand monitoring, message scheduling, publishing and web alerts. Sign up for a free 30 day trial of Sprout Social.
HootSuite is ranked as one of the top most used free social listening tools. This tool gives and analyzes information from social media networks such as Facebook, Twitter, Google+, LinkedIn and WordPress among others. Sign up for a Free 30 day trial of HootSuite Pro right away.
TwitterCounter is a tool that helps track Twitter users and also provides statistics of usage. It also helps show the most recent users and what number of followers each one has.
SocialBro is one of social media monitoring companies that helps with Twitter analysis and account management. It helps managers understand their business and develop growth strategies.
5. Social Mention
Social mention is one of the most popular social media monitoring tools that monitor lots of social media sites. This tool analyzes and also helps measure social media influence.
Twazzup is a social media tracker designed for Twitter users. This tool helps track and give real-time updates.
Addictomatic is more similar to Twazzup functionalities. The only difference between the two is that Addictomatic can be used on more platforms, such as YouTube, WordPress, Bing, Google, and Ask.com among others. It helps to monitor brand development and reputation, and is therefore very useful for a business.
HowSociable, as the name suggests, is a tool that measures how sociable you or your competitors are in the social media field. This tool helps everyone to know if their presence is being felt by the customers of their brand or by the target market.
IceRocket is another tool that is available in 20 different languages, thus good for providing information on a wide target market. It is mostly used for monitoring Facebook, Twitter, and blogs.
Mention is a new and useful social media monitoring tool that will monitor millions of sources (in 42 languages) and make sure you’re not missing anything new that will be published on social networks, blogs or any web page about your brand (personal or business).
Netvibes is a tool that can track customers, clients, and competitors, as well as your personal or business brand on different social media channels.
12. Google Alerts
Google alerts are alerts that are sent to you via email. What you need to do here is just choose the type of alert you need to be relayed to you such as news, blogs, web, video etc.
Technorati is another top rated and useful social media monitoring tool which is quite essential for bloggers. Once you are subscribed to it, it gives you information on related blogs.
Trackur is also a social media monitoring tool that helps you track and get information on companies that you are interested in, such as your competitor’s companies. It helps you to know what strategies they are using in their business that makes them excel so that you can compare notes.
15. Web2express Monitoring
Web2express is also a good monitoring tool that is easy to sign up for and use. It helps you in web searches and gives you real-time feedback on what you are looking for. It’s also useful in analyzing blogs and Twitter conversation.
Curalate is a visual analytic tool for the visual web. Curalate applies image recognition algorithms to different social media conversations (ex: Pinterest, Instagram).
Meltwater is an interesting combination of a social media monitoring and analytics tool that streamlines the social engagement and helps you create more effective marketing campaigns.
18. Google Analytics
Google analytic is also a top social media tool that helps measure social media traffic, alongside web and mobile traffic in general.
Viralheat is actually one of the best top paid social media tools that help businesses in making a comparison of their brands and products.
Spredfast is another tool that is quite significant to social media managers. What this tool does is that it helps manage workflow and it’s result oriented. It also has the ability to track and solve customer issues, making it efficient for customer care services.
Sysomos is a top paid social media management and monitoring tool that helps gather intelligence through visual data analysis from accounts such as Facebook, Twitter, LinkedIn, etc.
UberVU is another amazing monitoring tool that is able to do a diverse range of monitoring for your business, hence one of the best apps for social media managers out of the solutions I tried. A common reason people love this tool is that it can monitor brands and is good for people who deal with real-time customer care services, account management, and brand tracking.
Klout is an interesting monitoring tool. This tool is great for Twitter discussions and audience engagement. These activities help in getting more information on a business brand leading to getting in-depth knowledge of the consumer.
Tweetbeep is very similar to Google Alerts but is a monitoring tool just for Twitter. You can search specific keywords and get the results to your email address.
TweetReach is another social media monitoring tool that is useful for following trends and activities on Twitter. This tool will help you to know who your followers are, which is an important factor in identifying your main target easily.
26. Wildfire Social Media Monitor
Wildfire Social Media Monitor is a tool that measures your performance on social media, whether you are growing in terms of fan base or stagnating.
BackTweets is a social monitoring tool that helps track tweets history that is linked to your site.
Talkwalker is an interesting tool that will analyze your social media reputation for different social media channels in real time.
Buffer is a tool that simplifies things for you as it sequentially updates posts for you once they are filled with contents from you.
Boardreader is a monitoring tool that allows sharing information and finding answers to questions from people who share the same interests.
See also: 8 Essential Twitter Tools You Should Be Using