
Instagram continues its reign as one of the world’s most popular social media platforms with over 1 billion monthly active users.
The question is: what are those users doing on the platform, and more specifically, who are they choosing to follow?
In this post, we’ve rounded up the top 51 most-followed Instagram accounts to find out who has the most Instagram followers in 2020.
Let’s dive right in!
Top 51 Most Followed Instagram Accounts of 2020
1. Instagram
Account owner: Instagram
Username: @instagram
Profession: Social media platform
Country: USA
2. Cristiano Ronaldo
Account owner: Cristiano Ronaldo
Username: @cristiano
Profession: Footballer
Country: Portugal
3. Ariana Grande
Account owner: Ariana Grande
Username: @arianagrande
Profession: Musician and actress
Country: USA
4. Dwayne Johnson
Account owner: Dwayne Johnson
Username: @therock
Profession: Actor and professional wrestler
Country: USA
5. Selena Gomez
Account owner: Selena Gomez
Username: @selenagomez
Profession: Musician and actress
Country: USA
6. Kylie Jenner
Account owner: Kylie Jenner
Username: @kyliejenner
Profession: Reality TV personality
Country: USA
7. Kim Kardashian
Account owner: Kim Kardashian
Username: @kimkardashian
Profession: Reality TV personality
Country: USA
8. Lionel Messi
Account owner: Lionel Messi
Username: @leomessi
Profession: Footballer
Country: Argentina
9. Beyoncé
Account owner: Beyoncé Knowles-Carter
Username: @beyonce
Profession: Musician
Country: USA
10. Neymar
Account owner: Neymar da Silva Santos Júnior
Username: @neymarjr
Profession: Footballer
Country: Brazil
11. National Geographic
Account owner: National Geographic
Username: @natgeo
Profession: Magazine
Country: USA
12. Justin Bieber
Account owner: Justin Bieber
Username: @justinbieber
Profession: Musician
Country: Canada
13. Taylor Swift
Account owner: Taylor Swift
Username: @taylorswift
Profession: Musician
Country: USA
14. Kendall Jenner
Account owner: Kendall Jenner
Username: @kendalljenner
Profession: Model
Country: USA
15. Jennifer Lopez
Account owner: Jennifer Lopez
Username: @jlo
Profession: Musician and actress
Country: USA
16. Nicki Minaj
Account owner: Nicki Minaj
Username: @nickiminaj
Profession: Musician
Country: Trinidad and Tobago
17. Khloé Kardashian
Account owner: Khloé Kardashian
Username: @khloekardashian
Profession: Reality TV personality
Country: USA
18. Miley Cyrus
Account owner: Miley Cyrus
Username: @mileycyrus
Profession: Musician and actress
Country: USA
19. Nike
Account owner: Nike
Username: @nike
Profession: Sportswear multinational
Country: USA
20. Katy Perry
Account owner: Katy Perry
Username: @katyperry
Profession: Musician
Country: USA
21. Kourtney Kardashian
Account owner: Kourtney Kardashian
Username: @kourtneykardash
Profession: Musician
Country: USA
22. Kevin Hart
Account owner: Kevin Hart
Username: @kevinhart4real
Profession: Comedian and actor
Country: USA
23. Real Madrid C.F.
Account owner: Real Madrid C.F.
Username: @realmadrid
Profession: Football club
Country: Spain
24. Ellen DeGeneres
Account owner: Ellen DeGeneres
Username: @theellenshow
Profession: Comedian
Country: USA
25. FC Barcelona
Account owner: FC Barcelona
Username: @fcbarcelona
Profession: Football club
Country: Spain
26. Rihanna
Account owner: Rihanna
Username: @badgalriri
Profession: Musician
Country: Barbados
27. Demi Lovato
Account owner: Demi Lovato
Username: @ddlovato
Profession: Musician and actress
Country: USA
28. Victoria’s Secret
Account owner: Victoria’s Secret
Username: @victoriassecret
Profession: Lingerie brand
Country: USA
29. Zendaya
Account owner: Zendaya
Username: @zendaya
Profession: Actress and musician
Country: USA
30. Drake
Account owner: Drake
Username: @champagnepapi
Profession: Musician
Country: Canada
31. Shakira
Account owner: Shakira
Username: @shakira
Profession: Musician
Country: Colombia
32. Vin Diesel
Account owner: Vin Diesel
Username: @vindiesel
Profession: Actor
Country: USA
33. Chris Brown
Account owner: Chris Brown
Username: @chrisbrownofficial
Profession: Musician
Country: USA
34. David Beckham
Account owner: David Beckham
Username: @davidbeckham
Profession: Footballer
Country: Great Britain
35. Cardi B
Account owner: Cardi B
Username: @iamcardib
Profession: Musician
Country: USA
36. Lebron James
Account owner: Lebron James
Username: @kingjames
Profession: Basketball player
Country: USA
37. Justin Timberlake
Account owner: Justin Timberlake
Username: @justintimberlake
Profession: Musician and actor
Country: USA
38. Shawn Mendes
Account owner: Shawn Mendes
Username: @shawnmendes
Profession: Musician
Country: Canada
39. Emma Watson
Account owner: Emma Watson
Username: @emmawatson
Profession: Actress
Country: Great Britain
40. UEFA Champions League
Account owner: UEFA Champions League
Username: @championsleague
Profession: Club football competition
Country: Europe
41. NASA
Account owner: NASA
Username: @nasa
Profession: Space agency
Country: USA
42. Billie Eilish
Account owner: Billie Eilish
Username: @billieeilish
Profession: Musician
Country: USA
43. 9GAG
Account owner: 9GAG
Username: @9gag
Profession: Social media platform
Country: Hong Kong
44. Gigi Hadid
Account owner: Gigi Hadid
Username: @gigihadid
Profession: Model
Country: USA
45. Ronaldinho
Account owner: Ronaldinho
Username: @ronaldinho
Profession: Footballer
Country: Brazil
46. Priyanka Chopra Jonas
Account owner: Priyanka Chopra Jonas
Username: @priyankachopra
Profession: Actress and musician
Country: India
47. Virat Kohli
Account owner: Virat Kohli
Username: @virat.kohli
Profession: Cricketer
Country: India
48. Maluma
Account owner: Maluma
Username: @maluma
Profession: Musician
Country: Colombia
49. Camila Cabello
Account owner: Camila Cabello
Username: @camila_cabello
Profession: Musician
Country: Cuba
50. Robert Downey Jr.
Account owner: Robert Downey Jr.
Username: @robertdowneyjr
Profession: Actor
Country: USA
51. Nike Football
Account owner: Nike Football
Username: @nikefootball
Profession: Sportswear multinational
Country: USA
The Takeaway
There are three main trends we spotted when analyzing the list of the top 51 most-followed Instagram accounts of 2020:
- USA leads the way when it comes to the most popular Instagram accounts. This is not surprising – after all, the country’s robust pop culture and entertainment industry have created some of the world’s biggest celebrities who use their popularity to build massive Instagram communities.
- There are very few brands on the list. In fact, out of the 51 most-followed Instagram accounts we presented, only ten belong to brands – a sign that companies might need to step up their game on Instagram.
- Aside from Instagram, there are no other social media platforms that made it to the list. Even Facebook, Instagram’s sister company, has only 3.5 million followers. Pinterest, a visual platform whose content seems to be a perfect fit for Instagram, has an audience of only 1.3 million. Could it be a result of competition between social media platforms?
So, those are our three key takeaways from analyzing the most followed Instagram accounts. Are there any other trends you’ve noticed? Let us know in the comments!
See also: Top 21 Most Popular Social Networking Sites