Trending Instagram Hashtags

Hashtags have been used for decades in the world of computers, long before the word was even invented or introduced in the Oxford English Dictionary in 2014. On social media, the first popular hashtag was posted on Twitter in 2007 by Chris Messina, a social technology expert who wanted to gather online exchanges regarding Barcamp – an international network of web-based technological conferences – in the same spot.

Today, we all know the power of hashtags to help users find our content, and it’s no different with trending Instagram hashtags. You can use trending hashtags on Instagram to help users and other creators find relevant content, to promote your brand, or to share your opinion on a certain popular topic. 

Currently, you can include up to 30 hashtags on a regular Instagram post, and up to 10 on a story, but we don’t really suggest you go up to the maximum. I know it’s tempting to include as many hashtags in the hopes of attracting as many followers as possible (check out the most followed Instagram accounts), but realistically you don’t want to attract users who are not typically interested in your content, and aren’t likely to interact with your post or follow your account. Instead, try to stick to a few hashtags that are actually meaningful for your post or story and will likely attract more of your target audience.

But if you really want to try out some of the most popular Instagram hashtags to see how it works out, this is what this article is for.

So what hashtags are trending on Instagram right now and what Instagram hashtag trends will survive past 2021 and cross over in 2022? 

Top Ten Trending Instagram Hashtags

1. #love

Love is at the top of our list of necessities, but also at the top of the list of trending Instagram hashtags. 

As you’ll notice when looking for the hashtag “love” on Instagram, it isn’t only meant for couples and relationships, but all sorts of things. Instagram users love to use #love to post pictures of themselves with friends or show off a beautiful landscape photo, an artistic portrait, a cute puppy, a gorgeous room, or a picture representing an act of self-love. Many people use #love to simply post about something they love.

2. #instagood

This is one of those hashtags people don’t really know what it’s about and randomly use in all their photos. #instagood should only be reserved for only the absolute best-quality pictures – you know those pictures that look like a professional photographer took them – and not for any random selfies or self-decent photos users are currently using it for. Of course, there are some gorgeous pictures among them, but the instagood hashtag should be an exclusive curation of jaw-dropping, professional-looking photos. But people love to use any chance they get to promote their accounts, so can you blame them really? Well…

3. #photooftheday

Some people use this hashtag randomly to post their photo of the day, but in fact, photooftheday is an Instagram account hosting a daily contest with a winner that gets their photo posted on this account. The only eligible condition is to use #photooftheday when posting your photo.

4. #fashion

This is pretty self-explanatory, and so far the first hashtag on this list that provides truly relevant results to what it means. This is the hashtag used by all the fashionistas who want to post their OOTDs or by people who want to post artistic fashion-inspired content. 

5. #beautiful

Just like with #love, #beautiful is a very subjective hashtag, because, as they say, beauty is in the eye of the beholder. Instagrammers use #beautiful to post whatever they consider beautiful, like photos of themselves, celebrities, nature, cute pets, outfits, art, and so on. 

6. #happy

#Happy is a positive hashtag people use when they’re happy or want to show something that makes them happy. Overall, a bunch of happiness gathered in the same place, so if you want a dose of positivity, maybe you should follow this hashtag. 

7. #cute

Cuteness overload coming your way. This is the place you want to be if you want to see cute photos of babies and animals, but also sexy people. In my opinion, some people spoil the hashtag cute with too much sexiness that should be on a different hashtag, but nevertheless, there’s plenty of cuteness to go around.

8. #tbt

#tbt, meaning “throwback Thursday” is used by people to reminisce, not specifically about a Thursday, but about a time in their past or other people’s pasts. 

9. #like4like

#like4like is a hashtag people on Instagram use to get more likes on their photos in exchange for liking other people’s photos. So for every photo you like with this hashtag, the owner of that photo has to click like back on one of your photos. It works if you’re desperate for likes and you need to gather them faster. This hashtag has a few other variations, like #likeforlike, #lb, and #l4l.

10. #followme

This hashtag is used by people who want a follow back. This doesn’t guarantee them a follow, but a lot of Instagram users think it’s worth a shot. 

Hope you’ve enjoyed this, let us know what are your current favorite Instagram hashtags, and don’t forget to share this with your friends!

See also: How to Use Hashtags on Instagram Effectively

Camelia is a content writer, proofreader, and translator. She has been writing website content and blog posts for over 10 years and she is a perfectionist. She is very passionate about living a sustainable life and dreams about changing the world one small step at a time.