What is Facebook advertising?
According to Simply Measured, Facebook advertising can easily be defined as “an advertisement created by a business on Facebook that’s served up to Facebook users based on user activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-Facebook activity.”
Facebook advertising is often considered the gem in many businesses. Both small and large scale business, Facebook advertising is powerful in many ways regardless your goal is to reach out to more audience, increase your visibility or even increasing sales revenue.
With proper usage, Facebook advertising can really bring tons of advantages for you over your competitors.
But, where do you start when you are first new with Facebook marketing? Here are some quick tips for you to keep in mind when you are planning to invest some money and start Facebook advertising.
Important Tips if you want to start Facebook Advertising
Spending money on Facebook doesn’t guarantee a return
Yes, you read that right. Spending money on Facebook doesn’t guarantee any form of success. As a matter of fact, many people (or businesses) often complain that Facebook advertising is not working for them!
The reason is often because they are doing mistakes with their Facebook advertising or they are just not detailed enough when creating a plan.
While we will dive more into this with the points below, always remember that Facebook advertising is just a form of advertisement. And in any advertisement, failure might happen.
Facebook marketing is cheap
Facebook marketing is definitely affordable but it can be really expensive for many. Let’s assume that you have an awesome plan which is proven to work. Spending $100 a day or $1,000 will actually determine the level of success for your Facebook marketing.
In easier words, you can easily see results with spending $100. However, it certainly does not guarantee success!
In this case, you would need to spend more money to see more results on Facebook marketing. Indirectly, this shows that Facebook marketing isn’t that cheap for many.
“Cheap” is often a relative word and many businesses will assume that spending $100 a day or for a couple of days would lead to many success.
Targeting the right audience
If you want Facebook marketing to be affordable, it is always recommended to target the right audience. With Facebook advertising, the best way is to stream down to the exact group of the audience (or audiences) to make your money work harder for you.
Facebook allows you to do a whole lot of thing with targeting the right audience. You can determine the type of audience which will be served with your ads based on:
- Gender
- Location
- Interest
- Profession
- Education level
- Household income
- And much more
The list can go on and on, helping you to define your specific, targeted audience.
If you are not using this to your full advantage, you are definitely losing out in a long run!
Types of Facebook marketing or advertising
Do you know that you can do a wide range of Facebook advertising such as video marketing, carousel ads, images and boosted posts to name a few?
The answer is Yes!
As Facebook allows you to perform multiple marketing means, it certainly does not mean that you can do anything that you want. In other words, it doesn’t mean that you should invest in every section.
Instead, it is always best to pinpoint the right type of marketing methods that will fit your business needs. In order to achieve such, you can always try a few different Facebook advertising methods and run it for about a week or two before you actually check on the statistics.
Once you have the data, segment your audiences based on their interest and advertise on Facebook based on their interest only. This will save you more time and money while improving the overall results.
Reading your statistics
I love statistics and I am sure you are too. However, it is not a must to actually read on the stats every hour! Instead, allow the ads to perform itself and only check back after a few days.
This is very crucial as I often see advertisers checking on their ads right after publishing them. The ads are often being modified immediately without given sufficient time for the Facebook algorithm to kick in.
In this case, you will only get the wrong data and will affect your overall spending.
Besides that, you should always take a look at your statistics at least once a week. It will give you a deep understanding of how the advertisements are working and allow you to feel the pulse in the market as well.
Read and ask for help from professionals
I consider this as a huge taboo; getting help from professionals related to Facebook marketing. As you can see, it is not a bad thing to hire freelancers or social media marketers with your Facebook advertising.
Of course, business owners will often worry if the information will be shared and probably a zillion of other reasons. However, do you know that these professionals will be able to share more information (and effective ones) with you especially when it comes to Facebook marketing?
For starters, you will not fall into the trap of those beginners. Instead, you will be able to have a nice head start compared to others! This will save you more time and money especially when it comes to Facebook marketing.
Here’s a nice cool tip for getting help from professionals. You do not need to be tied down to months or years of the contract. Instead, you can easily struck deals such as weekly or monthly renewal of the service. This will help you to save more time and do more important things that matter to your business!
Plus, this way will also reduce the cost of spending on them and often costs less than a $1,000 a month.
Summary
Facebook marketing and advertising is no longer a luxury for business owners. It has become a necessity for many and if you want to succeed, consider investing a little and start Facebook advertising right away.
Do you have any tips related to Facebook advertising? Leave a comment below and let’s share!
See also: Facebook Cool Features You Probably Don’t Know About
