Over a billion users use Facebook on a daily basis and the number will just continue to grow by the day. It doesn’t matter if you are a small business or entrepreneur, Facebook marketing can really take your business to a whole new level. From increasing visibility to getting more followers, Facebook can do wonders for you especially if you know exactly what you are doing.
But today’s post isn’t anything close to that. What you will discover today are some Facebook cool features and tips that you may not know or use. Of course, feel free to leave a comment below and tell me all about them. Don’t forget to share this post with your friends if you find it useful! 🙂
Facebook Cool Features You Probably Don’t Know About
1. Pages to watch
If you manage a Facebook page, you have the ability to ‘watch’ other similar Facebook pages, or pages which are directly competing with you. This is awesome because it gives you a pretty slick analytics of what you need to know (such as a detailed view of their posts) from the current week.
Information you can get are:
- Total page likes
- Percentage increase from last week
- Posts this week
- Engagement this week
Pretty awesome, don’t you think so?
To activate this option, simply head over to your Facebook page and click on ‘Insights’.
2. Like a page as a brand
We often like other Facebook pages with our own Facebook account, right? Well, did you know that you can like another Facebook page through your own page?
Liking another page with your own branded Facebook page is very much possible. To do so, head over to the another brand Facebook page and click on the ‘gear’ button.
Lastly, select your Page from the drop-down button and click ‘save’.
You are good to go then!
3. Saving an article for later reading
This is my time saver. I love this feature because you can easily save an interesting post and read them at a later time. Yes, without using Pocket application like what I always do!
In order to utilize the save feature, you need to click on the selected Facebook post > Select ‘save’
Yes, it is really simple and you will be surprised that this is one of the most unused features on Facebook itself!
To view the saved Facebook posts, you can retrieve them by:
- Going to www.facebook.com/saved
- Access the posts using the panel on the left
At this moment, there is no limit to how many articles you can save on Facebook, so get down to it and use it!
4. Audience Insights
Yes, yes and yes!
You heard about this feature and probably went through it a few times. However, how many of you actually use Facebook Insights on a daily basis?
If you are not, you should!
Facebook Insights provides powerful information about your target audience so that you can easily create more content that resonates with them.
Of course, it is an absolute no-brainer that when you deliver more relevant content to your followers, they will resonate with you and it will further improve your advertising dollars in a long run.
Many brands and businesses are already using Facebook Insights for marketing purposes. Here’s an awesome image from SproutSocial:
As you can see, the information above can easily be created when you have the right data on hand. You can (of course), pay a higher cost by using paid third party agents to get such information or simply using Facebook Insights which is free of charge.
You’ll be surprised that you may find interesting information which can easily create many opportunities.
5. Gathering information from specific posts
You are probably very familiar with the post performance data under the Facebook Insight tab. A few key statistics that it can collect are:
- Link clicks
- Likes on shares
- Page unlikes
- Hide posts
Do you notice the Published “Post-Search” option?
In this part, you are able to find the results from your published posts. It is important because, with proper data, you will understand how the wording, images or even the combination of both effects the results in engagement.
- Was it some specific words you used?
- Could it be the engaging image you include in the post?
- Or, would it be the short quote you used?
For brands who post a lot of same content throughout a calendar year, it helps to avoid publishing duplicate or poor performing Facebook posts.
6. Facebook Pixel
Conversion. If you are in the digital marketing agency, you will understand that Facebook Pixel is probably one of the must-use tools when it comes to Facebook marketing.
But before that, what is Facebook pixel?
According to Facebook team… “the Facebook pixel allows you to place a single pixel across your entire website to report conversions, build audiences and get rich insights about how people use your website.”
So, how do you setup Facebook Pixel for your Facebook marketing needs?
Here are some simple steps to generate Facebook pixel:
Head over to Facebook Ads Manager
Click on Actions > View Pixel Code
Copy the code from Facebook (without amending anything)
Paste the code between or in the header tag (if you have no idea what it is, it is the column between <header> and </header>. Alternatively, send the code over to your website developer and I’m sure they would be able to assist you.
The entire task takes less than five minutes to complete.
Facebook Pixel is powerful because it allows you to build custom audiences which you can retarget them for later use. It also allows you to track conversion which is vital when it comes to analyzing the strategies used.
Have more/cool Facebook tips to share?
Don’t be shy, let us know which Facebook cool features you love and if you have anything new to share!
As Facebook is constantly changing and rolling out new updates, you may find some Facebook features not accessible. This is simply because some rollouts are strictly based on location and don’t worry if you can’t find it at the moment.
An update usually takes a few months before being able to do it worldwide!
See also: Facebook Advertising – How To Use It Effectively?