As a website owner, it’s perfectly natural to want to rank on Google’s first page. But does your content deserve to be at the top? Considering today’s competitive world of online marketing and SEO, if your keywords are not properly targeted, your website won’t rank and people won’t be able to find your site. If you don’t have top-quality content, Google will know. Compelling content matters more than ever, so if you’re just planning to stuff your blog articles and posts will keywords to rank on page 1, you should stop right now. You’re wasting your time!
Does your website deserve to rank on page 1?
Things have changed a lot in the online environment and many specialists believe that Google is now smarter than ever. The system can no longer be fooled. Everything’s about being worthy of search engines in order for search engines to give your website some attention. The industry is incredibly competitive, and if you don’t have great content properly optimized you don’t stand a chance. If you have visitors exploring your website but can’t manage to boost your ranking in search engines, it’s probably because you are not worthy of being ranked.
The key is to develop a testing culture and be willing to improve. It is important to have goals and let those goals evolve into something better. In order to dissect the competition, you have to be agile. Consider shifting from basic SEO to CRO and obsess over your customers rather than on your keywords.
Where do I begin?
Assuming that you’re serious about making a commitment and pursue your dream to create a website that will blow Google’s mind, what your next move? Well, everything begins with your business type and strategy you plan to use to craft your content strategy. If your website depends on lots of great content, it basically means that you’ve already done your research.
Get updated with the latest information and trends on your main topic areas. In case users are the ones that drive your content (e.g. websites like Facebook, Yelp, Trip Advisor), you have to craft a user-friendly interface and make your site enjoyable to explore, easy to submit content and effortless to share. As we move forward to e-commerce, things become even more serious. Website owners need to include multiple payment options for customers, have an SSL certificate, customer reviews, a trusted payment processor and merchant gateway, and last but not least, shipping options.
How to understand search engines?
Major search engines, and their most loyal users demand high-quality experiences from websites and companies in the online environment. If you’re not prepared or don’t want to commit to becoming the best in your preferred niche, you are not worthy of getting on Google’s first page. Dedicate your time and energy to grabbing the attention of your audience, and in time you’ll see that your ranking will increase.
Focusing on your target keyword is definitely a good idea, but don’t write a post solely aimed at that keyword. Center your attention on quality too, and do your best to make your content enticing. The more attention-grabbing it is the better chances you have to hook the visitor and make it your loyal customer or reader.
The great importance of proper research
If you plan on building a website to match your business, you have to do proper research first. Don’t just assume the keywords, and dig a little deeper. There are lots of keyword research tools you can use to help you settle on the best key phrases for your business. Small businesses that want stand out have to focus on beating the competition. The best way to do that is by focusing on keywords with a low competition. Long-tail key phrases work the best but make sure they clearly convey your business’s mission statement.
Do you actually think your content deserves to be ranked first? If so, you need to make sure you’ve done things right. Integrating SEO in your posts and considering sagepay integration are great strategies. But there’s more to ranking than just keyword optimization. Your articles must entice; they must grab the attention of your audience, and make visitors want to stay on your website for more than five to ten minutes.
See also: 26 Common SEO Mistakes That Are Killing Your Website