9 Steps To Deliver An Effective Business Presentation


An effective business presentation is one of the best ways of communication with senior business professionals, team members and general audience. A presentation may lay a deep impact on your audience in an interesting way. Apart from regular meetings and business conversations which may seem dull and boring to co-workers, an effective business presentation may grab their attention in an exciting way.

9 Steps To Deliver An Effective Business Presentation


1. Know your audience

Before starting to prepare for your upcoming presentations, it is important to consider whom you are going to speak. A little research on understanding your audience and their needs may help you to lay a greater impact on their minds. For example, if you are going to speak on new business opportunities to university students, you must understand their views on the subject and respect their thoughts. On the other hand, if you are speaking to a team of executives and senior managers over productivity and sales of the company, you must do a little research on previous issues to handle it efficiently. Once you know your audience, you will find yourself confident enough to go ahead.

2. Prepare supporting material

This is another important thing to take note of, before starting a presentation. Visual images and spoken data are not sufficient to carry out a presentation. You should prepare notes about the subject and distribute them generously among the audience so that they stay connected with the topic. The supporting material should accompany what you say during the presentation and make it more exciting for listeners.  Preparing such notes can be time-consuming, but remember it will help you to a great extent in passing your knowledge to people.

3. Grab attention and trust

On the presentation day, it is important to grab attention and trust of your audience and establish credibility. This not only makes people know your capabilities but also increases their trust on you. Establishing credibility grabs more attention making your words put a deeper bang on the minds of listeners. You do need to provide an elaborated detail of your career as this may bore people. Just a hint of your knowledge over the subject and a short introduction showing your credibility is sufficient to make people understand you and build their trust.

4. Discuss the objective of the presentation

The objective and goals of the presentation should be discussed at the very beginning. This may provide a shape to your presentation and let people know about its purpose so that they may relate it effectively with your speech. For example, if your speech and visuals involve increasing productivity among co-workers, your audience will know and understand what you are going to speak about and grasp it easily. This will also keep you motivated for focusing on the goal rather than speaking on other issues.

5. Lay more impact via images and quotations

Remember evident visuals and powerful quotes that relate to the subject matter may leave a deep impact in the mind of your listeners. It may add weight to your presentation, and you will be able to make your thoughts present in a better way. Insert quotations said by famous leaders in the field to connect with your audience. Gather some interesting images, apart from graphs and pie chart to express your words and you may find them entangled to the listener’s mind and heart. A good research beforehand is obviously necessary at your end to look out for such material.

6. Incite your audience

During your presentation, make possible efforts to kill boredom and keep the conversation interesting and effective. A good way to do this is inciting or provoking your audience early in your presentation. You may do it by asking a question instead of jumping into the main content of your speech. Asking a question will stimulate a thought in their minds and make them indulge more into the subject. For example, you may start the conversation by asking “How is an overall sale of the company going to benefit employees…” or “What is the need for globalization and how is it going to change the way we live…” and so on.

7. Prepare yourself for questions

Well, questions are an important part of any business presentation. There could be an array of questions asked by your listeners about the subject either during the presentation or in question and answer session. Hence, it is important for you to get prepared for the probable questions that you may need to answer. This is not much difficult since you have gathered all the essential knowledge and dates related to the presentation you will be able to answers any query easily. Still, it is important to be prepared. In case, nobody asks any question you should prepare your own question. In this way, you can break the ice and keep your words in front of your audience in a better way. You may start by saying “You must be thinking what is the purpose of….” or “A general question which usually invades mind is…” Such questions will add a lot of weight to your personality as well as presentation.

8. Conclude effectively

The conclusion is the most important part of your presentation. An essential thing to consider here is you need to be brief, specific as well as provoking to your listeners. You must summarize the whole agenda in short and clarify the key points and messages. A concluding “call to action” may make your listeners act over it in a fast and better way. You may also leave your audience with a question to think for.

9. Rehearse

A pre-presentation rehearsal may help you gain confidence and prepare visuals and images in advance. You may start by practicing your speech. Just indulge into your subject matter and make a plot of sentences you want to start off with and practice it a few times before your presentation day. Imagine yourself in the boardroom and start rehearsing by standing up along with your notes. You may do this alone and probably anywhere to make it easier. In this way, you will be able to discover any weak areas and work on it so that it does not bother you on the final day.
In a nutshell, preparing yourself for a business presentation is made easy by making adequate research over the topic, knowing your audience and by practicing. Present yourself a bit earlier on the final day to make sure your equipment, slides and supporting material is ready to avoid the last minute panic. Make sure you perform instead of just speaking and you will be able to end with a powerful and memorable presentation.

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