Have you ever wondered what are the most visited websites in the world?

In this article, you’ll find out not only which are the top 30 most visited websites, but also detailed information on each one, like:

– the brand’s original country,
– the website category,
– the total visits per month,
– the average visit duration,
– the pages per visit,
– the bounce rate,
– and the number 1 traffic source.

All this data is based on the information provided by Similar Web, and in addition to this, I’ve selected the most interesting statistics and known facts on each website, as well as shared possible reasons why you might choose not to follow or use certain websites on this list based on other users’ opinions, as well as my own experience. To understand how these websites perform on social platforms, consider using social media analytics tools to track their social presence and trends.

Right now, all 30 top-visited websites in the world have more than 1 billion visitors per month. Here is a summary with the full list of all the 30 most visited websites:

Top 30 Most Visited Websites in the World

1. Google.com

• Country – United States
• Category – Search Engines
• Total Visits – 84.2 billion (monthly visits)
• Average Visit Duration – 00:10:19 minutes
• Pages per Visit – 8.46
• Bounce Rate – 28.53%
• Number 1 Traffic Source – Direct (95.24%)

Best known for: Being the most popular search engine in the world and the most visited website in the world. Founded in 1998 by Larry Page and Sergey Brin, Google’s online search engine has an 83.49% global market share, with an estimated 99,000 searches per second and 8.5 billion searches a day. Users love Google because of its reliable, accurate, and relevant search results, as well as for not being full of ads, banners, and pop-ups. People also love Google because it encompasses many different products and services that work well together, such as Google Calendar, Google Meet, and Google Images.

2. YouTube.com

• Country – United States
• Category – Video
• Total Visits – 33.6 billion (monthly visits)
• Average Visit Duration – 00:20:25 minutes
• Pages per Visit – 11.51
• Bounce Rate – 21.83%
• Number 1 Traffic Source – Direct (84.87%)

Best known for: Being the number one online video-sharing platform and second most visited website, where people post and/or watch original content and music videos. Launched in February 2005, YouTube now has over 2.85 billion monthly active users and 1 billion hours of video content watched every day collectively, with the average user spending 29 minutes and 37 seconds a day on the platform, according to Techjury. An average American spends even more time on YouTube, 48 minutes a day. People love YouTube because it’s very diverse and offers videos in a variety of fields like entertainment, DIY, finances, beauty, healthcare, and many more. Users also love that they can relate to other people through their vlogs and storytimes, and find people who share similar life experiences and struggles that they can feel connected to. 

3. Facebook.com

• Country – United States
• Category – Social Network
• Total Visits – 16.6 billion (monthly visits)
• Average Visit Duration – 00:10:45 minutes
• Pages per Visit – 9.38
• Bounce Rate – 30.96%
• Number 1 Traffic Source – Direct (83.05%)

Best known for: Being the first substantial social media network that became part of 3.05 billion monthly active users’ lives and third on the list of top visited websites. Facebook was founded in 2004 by Mark Zuckerberg and a few Harvard colleagues and has become a sensation since 2006 when it became accessible to anyone over the age of 13. What people love most about Facebook is that they can connect with their friends both through Facebook Messenger and through checking out their photos and posts. People can also connect with others with similar interests through Facebook Groups and create official pages for their businesses, where they can promote their products and services and communicate with potential customers. 

Why not use: Facebook has been involved in many scandals and controversies, the most substantial ones being violations of user privacy and political manipulation, such as with the 2016 U.S. presidential elections. If you don’t want to expose yourself and your data, you should consider not using Facebook.

4. Instagram.com

• Country – United States
• Category – Social Network
• Total Visits – 6.9 billion (monthly visits)
• Average Visit Duration – 00:08:24 minutes
• Pages per Visit – 11.60
• Bounce Rate – 35.14%
• Number 1 Traffic Source – Direct (72.52%)

Best known for: Being one of the most popular social media networks and one of the top websites by traffic, with over 2.4 billion monthly active users. Over 500 million people use Instagram every single day, with 87% of users being outside the US. While there are more Facebook users than Instagram users in the U.S. and worldwide, Instagram is a better alternative for businesses, with 80% of Instagram users using a business model, which gives brands a better chance at promoting their products. Users mostly love Instagram because it allows them to keep up with their favorite creators and brands, find out about important world events, and also discover new products through highly aesthetic imagery, reels, and stories. People also love that they can choose to just scroll through beautiful images or click to read more if they want to see a specific post. 

Why not use: Some people might find Instagram a little too overwhelming since it features the main feed with posts & photos, an Instagram reel with videos, as well as stories that are only available to see for 24 hours. While some users might appreciate that they have all these features in the same app, others might find themselves addicted to scrolling through all of them out of fear of missing out on something, and end up spending hours on the platform.

5. X (formerly Twitter)

• Country – United States
• Category – Social Network
• Total Visits – 6.2 billion (monthly visits)
• Average Visit Duration – 00:11:11 minutes
• Pages per Visit – 10.77
• Bounce Rate – 31.63%
• Number 1 Traffic Source – Direct (78.42%)

Best known for: Being the social network that focuses more on messages, also known as tweets, rather than photos, unlike other popular social media networks like Facebook and Instagram. You can post photos as well, but short messages are the main focus of X and what people use X for. Currently ranking at no. 5 in the list of most popular websites, Twitter.com has 237.8 million monetizable daily active users, with 10% of users being responsible for 80% of the tweets created. Users love X because it’s a fast way to communicate their thoughts and opinions and see what other people are thinking and what their opinions are on different subjects such as politics. People feel it’s like sending an SMS to the Internet that any registered Twitter user can respond to.

Why not use: Twitter was acquired by Elon Musk at the end of 2022, with the company suffering quite a few drastic changes, including the change of its name to X. Some people are not fans of Musk’s ideas for the platform and are moving to alternatives like Mastodon or Threads.

6. Baidu.com

• Country – China
• Category – Search Engines
• Total Visits – 4.8 billion (monthly visits)
• Average Visit Duration – 00:04:35 minutes
• Pages per Visit – 7.81
• Bounce Rate – 22.85%
• Number 1 Traffic Source – Direct (79.15%)

Best known for: Being the Google of China and no. 6 in the top most visited websites in the world, with 663 million monthly active users. Given China’s restrictions, especially in terms of digital information, it comes as no surprise that users in China use Baidu as if it were the Google of China.

7. Wikipedia.org

• Country – International
• Category – Encyclopedias
• Total Visits – 4.6 billion (monthly visits)
• Average Visit Duration – 00:03:59 minutes
• Pages per Visit – 3.18
• Bounce Rate – 58.99%
• Number 1 Traffic Source – Organic Search (82.45%)

Best known for: Being the most famous free online encyclopedia written and maintained by a community of volunteers. Wikipedia currently has 326 language versions, English being the most popular, with almost 6.8 million articles and around 280 million page views per day. Wikipedia also totals over 4.3 billion visits a month. Apart from that, it is important to note that Wikipedia is one of the best-linked websites (in terms of search engine optimization) and users spend approximately 4.11 minutes there a day. People love Wikipedia because it encourages the democratization of knowledge, with everyone being able to suggest edits, and it has become a symbol of pop culture.

8. Yahoo.com

• Country – United States
• Category – News and Media
• Total Visits – 3.6 billion (monthly visits)
• Average Visit Duration – 00:08:47 minutes
• Pages per Visit – 5.61
• Bounce Rate – 33.47%
• Number 1 Traffic Source – Direct (86.42%)

Best known for: Being the most popular search engine and email provider of the 90’s. In many ways, Yahoo was a pioneer of the early Internet era, with products ahead of its time, like Yahoo Briefcase, which offered cloud storage way before Dropbox, Google Drive, and iCloud ever existed. Somehow, somewhere, Yahoo got a little lost on the way, and compared to Google, which has 83.49% of the global search engine market share, Yahoo only has 2.72% and has sold most of its business to Verizon for $5 billion. However, people still love Yahoo and it is still within the top 10 most popular websites. Old users still like to say they “bleed purple” and can’t forget the Yahoo Yodel of the 90’s. 

9. Yandex.ru

• Country – Russia
• Category – Search Engines
• Total Visits – 3.3 billion (monthly visits)
• Average Visit Duration – 00:08:55 minutes
• Pages per Visit – 8.77
• Bounce Rate – 25.44%
• Number 1 Traffic Source – Direct (71.55%)

Best known for: Being the largest technology company in Russia and the most popular search engine in Russia, surpassing Google in April-June 2021, with nearly 60% of visits being on Yandex.ru. Yandex was founded in 2000 and specializes in a variety of Internet-related products and services. Established in 1997, Yandex has expanded its services to encompass various digital products and solutions, including Yandex Maps, Yandex Translate, Yandex Mail, and Yandex Browser, among others. Additionally, Yandex offers online advertising services, cloud computing solutions, and e-commerce platforms.

10. WhatsApp.com

• Country – United States
• Category – Social Networks
• Total Visits – 3 billion (monthly visits)
• Average Visit Duration – 00:20:17 minutes
• Pages per Visit – 1.72
• Bounce Rate – 40.13%
• Number 1 Traffic Source – Direct (80.38%)

Best known for: Its cross-platform instant messaging and voice-over-IP services. With over 2 billion users, WhatsApp has become the most popular messaging app as of 2021, surpassing WeChat and Facebook Messenger, which have 1.3 billion and 979 million users respectively. People love WhatsApp because it’s easy to use and it resembles the phone SMS texting interface. When all the people you know use WhatsApp, it’s much easier for you to use it as well, as it’s easier to coordinate everything, organize groups, and forward messages or files. WhatsApp users can send messages, photos/files, and make voice or video calls just by signing up with their phone numbers, and find other WhatsApp users in their phone agenda.

Why not use: Many users complain that the WhatsApp desktop app often disconnects, as it has to sync with the phone app. My husband and I have frequently experienced this problem both on a Mac laptop and a Windows PC. The desktop app keeps disconnecting even though my phone is right by my laptop. It reconnects when I unlock my phone, but it’s quite bothersome to have to constantly do that, especially since I mostly use the desktop app. 

11. Xvideos.com

• Country – France
• Category – Adult
• Total Visits – 2.6 billion (monthly visits)
• Average Visit Duration – 00:08:40 minutes
• Pages per Visit – 8.96
• Bounce Rate – 17.74%
• Number 1 Traffic Source – Direct (54.54%)

12. Amazon.com

• Country – United States
• Category – E-commerce and Shopping
• Total Visits – 2.5 billion (monthly visits)
• Average Visit Duration – 00:06:55 minutes
• Pages per Visit – 9.47
• Bounce Rate – 36.8%
• Number 1 Traffic Source – Direct (64.21%)

Best known for: Being the largest online marketplace in the world, with nearly $386 billion in net sales in 2020. Please raise your hand if you’ve never bought anything from Amazon! Anyone? No? Thought so. Amazon not only offers everything under the sun from books to food to electronics, but also has cloud storage and digital streaming services. However, while Amazon Prime Video is great if you want more titles, Netflix would be a better alternative if you’re looking for more original shows and movies.  

Why not use: Many people don’t like that Amazon has almost monopolized the marketplace, giving many small businesses no choice but to sell through their platform. Users and employees have also criticized the poor working conditions and tax avoidance. If you’d rather support a small business than an online giant, consider buying directly through the small business website, using a website like Etsy, or supporting local suppliers and artisans. 

13. TikTok.com

• Country – China
• Category – Social Network
• Total Visits – 2.3 billion (monthly visits)
• Average Visit Duration – 00:03:27 minutes
• Pages per Visit – 6.73
• Bounce Rate – 36.15%
• Number 1 Traffic Source – Direct (61.8%)

Best known for: TikTok is a video-sharing social media platform that allows its users to create short-form videos of up to 3 minutes (it used to be 60 seconds). The platform now has over 1.1 billion users, with the most followed TikTok account at 161.5 million followers. The main reason users love TikTok is that they can see a curated selection of suggested videos based on what they’re usually watching, so they can keep watching the subjects they’re interested in and not get random suggestions on their homepage. 

Why not use: TikTok has faced a lot of criticism for failing to protect minors and data privacy. Many users have also complained about the dangerous challenges TikTok allows its users to promote to gullible kids who can get hurt. Some users have also complained about political censorship.

14. Pornhub.com

• Country – Canada
• Category – Adult
• Total Visits – 2.3 billion (monthly visits)
• Average Visit Duration – 00:09:20 minutes
• Pages per Visit – 8.20
• Bounce Rate – 22.27%
• Number 1 Traffic Source – Direct (54.5%)

15. Xnxx.com

• Country – France
• Category – Adult
• Total Visits – 2.2 billion (monthly visits)
• Average Visit Duration – 00:08:04 minutes
• Pages per Visit – 11.20
• Bounce Rate – 12.11%
• Number 1 Traffic Source – Organic Search (59.83%)

16. Reddit.com

• Country – United States
• Category – Social Network
• Total Visits – 2.2 billion (monthly visits)
• Average Visit Duration – 00:07:46 minutes
• Pages per Visit – 5.81
• Bounce Rate – 42.34%
• Number 1 Traffic Source – Organic Search (59.5%)

Best known for: Being a network of communities where people discuss topics they’re interested in and upvote or downvote other people’s posts, videos, or images. All posts are categorized by subject into subreddits where people can open conversations on that subject or contribute to an already-existing conversation. Users love Reddit because they can get answers to their life dilemmas or have fun reading and answering other people’s stories and questions on subjects like love, weddings, life lessons, politics, religion, gaming, sports, cookware and so much more. Basically, any subject you can imagine, you’ll probably find it on Reddit.

17. Yahoo.co.jp

• Country – Japan
• Category – News and Media
• Total Visits – 2 billion (monthly visits)
• Average Visit Duration – 00:09:09 minutes
• Pages per Visit – 6.26
• Bounce Rate – 31.21%
• Number 1 Traffic Source – Direct (81.24%)

Best known for: Yahoo.co.jp is the Japanese arm of the multinational technology company Yahoo, being Japan’s most visited web portal and no. 17 among the top most visited websites in the world. Yahoo! Japan Corporation dominates the Japanese market in terms of Internet services, but it is still just the second search engine used behind Google. Launched in 1996, Yahoo.co.jp provides a range of internet services and content tailored to the Japanese market. It offers a variety of features, including a search engine, news aggregation, email services, online shopping, and financial information. Yahoo.co.jp has established itself as a popular destination for Japanese internet users, offering a user-friendly interface and a wide array of content and services.

18. Live.com

• Country – United States
• Category – Internet & Telecom
• Total Visits – 2 billion (monthly visits)
• Average Visit Duration – 00:08:11 minutes
• Pages per Visit – 8.20
• Bounce Rate – 21.38%
• Number 1 Traffic Source – Direct (74.99%)

Best known for: Live.com is primarily associated with Outlook.com, which represents Microsoft’s free personal email and calendar service. Initially known as Hotmail, Outlook.com has evolved to offer a range of services, including enterprise-grade security, data encryption, and integration with Office Online apps. Users can access premium features through a Microsoft 365 subscription. This platform enables users to manage their email and calendar efficiently, with additional benefits for those holding Outlook, Hotmail, or Live email accounts.

19. Docomo.ne.jp

• Country – Japan
• Category – Telecommunications 
• Total Visits – 1.9 billion (monthly visits)
• Average Visit Duration – 00:05:59 minutes
• Pages per Visit – 4.77
• Bounce Rate – 27.18%
• Number 1 Traffic Source – Direct (57.63%)

Best known for: NTT Docomo, Inc. is a major telecommunications company based in Japan. NTT Docomo is known for its mobile phone, data, and messaging services. It was founded in 1991 as NTT Mobile Communications Network, Inc. and later rebranded as NTT Docomo in 1992. NTT Docomo is one of the largest mobile phone operators in Japan, boasting millions of subscribers. The company offers a wide range of mobile services, including voice calls, mobile internet, messaging, and various other value-added services. NTT Docomo has been at the forefront of mobile technology innovation and has played a significant role in the development and adoption of advanced mobile technologies, such as 3G, 4G, and eventually 5G networks.

20. LinkedIn.com

• Country – United States
• Category – Social Network 
• Total Visits – 1.9 billion (monthly visits)
• Average Visit Duration – 00:07:43 minutes
• Pages per Visit – 7.99
• Bounce Rate – 25.17%
• Number 1 Traffic Source – Direct (71.91%)

Best known for: LinkedIn is a professional networking platform where people looking for jobs can post their resumes and employers can post jobs and contact people whom they deem appropriate for the job. LinkedIn currently has over 900 million registered members. What people love most about LinkedIn is that it allows all members to connect and create a network of professional relationships. Users also appreciate the amount of exposure they get on the platform since it is used by so many. 

Why not use: While many users appreciate LinkedIn’s intense networking opportunities, Millennials hate it for that exact same reason and feel that it’s fake and lacks authenticity. Users complain about hundreds of people they don’t know congratulating them on their new job, which feels forced to them. 

21. Netflix.com

• Country – United States
• Category – Arts and Entertainment
• Total Visits – 1.7 billion (monthly visits)
• Average Visit Duration – 00:07:19 minutes
• Pages per Visit – 4.27
• Bounce Rate – 38.8%
• Number 1 Traffic Source – Direct (91.32%)

Best known for: Being the number one online streaming service and production company, with 260 million subscribers at the end of 2023. The success of its first in-house series, “House of Cards”, released in 2013, turned Netflix into a worldwide phenomenon. It has become so much engrained in pop culture that it even secured its own slang term: “Netflix and chill” in a 2009 tweet, which in time became a euphemism for sexual activity. Users like Netflix because it’s affordable, offers a lot of original content, and has no ads. People also appreciate that they can watch Netflix on the go on their mobile devices and stream on more than one device at a time. 

Why not use: If you have no self-control and are prone to binge-watching, Netflix may not be the most suitable choice for you. They release one full show series at a time, and it’s hard for many users to stop at just one or two episodes a day. So, if you know you’re prone to wasting your life away in front of the TV, consider not subscribing. 

22. Openai.com

• Country – United States
• Category – Computers Electronics and Technology
• Total Visits – 1.6 billion (monthly visits)
• Average Visit Duration – 00:05:03 minutes
• Pages per Visit – 4.00
• Bounce Rate – 34.84%
• Number 1 Traffic Source – Direct (86.02%)

Best known for: OpenAI is an artificial intelligence research laboratory and company that aims to advance and develop artificial intelligence safely and beneficially for humanity. It was founded in December 2015 by Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, Wojciech Zaremba, and John Schulman.

OpenAI is well-known for its language models, particularly the GPT (Generative Pre-trained Transformer) series, including GPT-4, which is one of the most advanced language models available. These models are capable of generating human-like text based on prompts provided by users and have a wide range of applications, including natural language understanding, text generation, and machine translation.

Additionally, OpenAI conducts research in various other areas of artificial intelligence, such as reinforcement learning, computer vision, robotics, and more. The organization also publishes research papers, releases open-source software, and engages with the broader AI research community to foster collaboration and knowledge sharing. 

23. Office.com

• Country – United States
• Category – Computers Electronics and Technology 
• Total Visits – 1.5 billion (monthly visits)
• Average Visit Duration – 00:10:21 minutes
• Pages per Visit – 7.92
• Bounce Rate – 28.1%
• Number 1 Traffic Source – Direct (87.21%)

Best known for: A host of client software and server software services developed by Microsoft, including Microsoft Word, Excel, Outlook, and PowerPoint. Over 1.2 billion people use Microsoft Office and over 1 million companies use Office 365. Up until 2021, it controlled the majority in office suite market shares, but it has since been surpassed by Google’s G-Suite, which now has over 50% of the market share.  

24. Dzen.ru

• Country – Russia
• Category – Community and Society
• Total Visits – 1.4 billion (monthly visits)
• Average Visit Duration – 00:09:39 minutes
• Pages per Visit – 4.68
• Bounce Rate – 37.63%
• Number 1 Traffic Source – Direct (68.34%)

Best known for: Dzen.ru is a Russian online media platform that focuses on providing personalized content recommendations to users based on their interests and preferences. The platform operates similarly to other content aggregation and recommendation platforms, where users can access a wide range of articles, videos, news stories, and other content curated specifically for them. Dzen.ru utilizes algorithms and machine learning techniques to analyze user behavior, interactions, and feedback to tailor content suggestions to each individual user. Additionally, Dzen.ru may feature content from external publishers and creators, providing them with a platform to reach a wider audience.

25. Bing.com

• Country – United States
• Category – Search Engines
• Total Visits – 1.4 billion (monthly visits)
• Average Visit Duration – 00:07:00 minutes
• Pages per Visit – 5.98
• Bounce Rate – 31.64%
• Number 1 Traffic Source – Direct (87.53%)

Best known for: Being the world’s second most used web search engine, but with only 9.19% of the market share, compared to Google, which owns the search engine market with 83.49%. Owned and operated by Microsoft, Bing is a comprehensive search engine that provides a wide array of services including web, video, image, and map searches. It evolved from earlier Microsoft search engines such as MSN Search, Windows Live Search, and Live Search. Bing is designed to facilitate information discovery and decision-making, offering an intuitive and user-friendly interface that helps users quickly find the information they need​.

26. Xhamster.com

• Country – United States
• Category – Adult 
• Total Visits – 1.4 billion (monthly visits)
• Average Visit Duration – 00:07:41 minutes
• Pages per Visit – 6.47
• Bounce Rate – 21.72%
• Number 1 Traffic Source – Direct (55.49%)

27. Samsung.com

• Country – South Korea
• Category – Consumer Electronics
• Total Visits – 1.3 billion (monthly visits)
• Average Visit Duration – 00:02:41 minutes
• Pages per Visit – 2.59
• Bounce Rate – 52.72%
• Number 1 Traffic Source – Organic Search (47.95%)

Best known for: Samsung.com is the official website for Samsung Electronics, a global leader in technology and innovation. The site showcases a wide range of Samsung products, including the latest smartphones, televisions, home appliances, and more. Visitors can explore and purchase the newest offerings like the Galaxy S series smartphones, the Galaxy Z foldable phones, and various smart home devices. Samsung.com also provides information on product features, specifications, and customer support services, making it a comprehensive resource for both new and existing Samsung customers.

28. Microsoftonline.com

• Country – United States
• Category – Programming and Developer Software
• Total Visits – 1.3 billion (monthly visits)
• Average Visit Duration – 00:02:11 minutes
• Pages per Visit – 2.65
• Bounce Rate – 39.63%
• Number 1 Traffic Source – Referrals (53.61%)

Best known for: Microsoftonline.com is primarily known as a portal for accessing Microsoft’s cloud services, including Microsoft 365 and Azure. It serves as a gateway for users to sign in to their accounts, manage subscriptions, and access various Microsoft applications and services online. The site facilitates secure access to email, documents, contacts, and calendars from any device, helping businesses and individuals streamline their workflows and improve productivity with cloud-based solutions.

29. Naver.com

• Country – South Korea
• Category – News and Media
• Total Visits – 1.3 billion (monthly visits)
• Average Visit Duration – 00:17:06 minutes
• Pages per Visit – 11.80
• Bounce Rate – 24.74%
• Number 1 Traffic Source – Direct (75.78%)

Best known for: Naver.com is South Korea’s leading online platform operated by Naver Corporation, launched in 1999 as the country’s first web portal to use its own search engine. It’s known for pioneering the comprehensive search feature, which aggregates search results from various categories into a single page. Naver has significantly influenced the Korean internet landscape, offering services like email, news, shopping, and the innovative Naver Webtoon for digital comics. It also features a unique Q&A platform called ‘Knowledge iN,’ which allows users to share and seek information collaboratively​.

30. VK.com

• Country – Russia
• Category – Social Network
• Total Visits – 1.2 billion (monthly visits)
• Average Visit Duration – 00:11:34 minutes
• Pages per Visit – 13.34
• Bounce Rate – 28.9%
• Number 1 Traffic Source – Direct (72.64%)

Best known for: Being an online social media network from Russia and social networking service, and also the 30th in the top most viewed websites in the world. It is available in several languages, but it is especially popular among Russian (speaking) users. It was founded back in January 19, 2007, by Lev Binzumovich Leviev, Pavel Durov, Nikolai Durov, and Vyacheslav Mirilashvili.

Wrapping up the top 30 most visited websites in the world

I certainly hope you’ve found this useful. If you have, don’t forget to share it with your friends on social media and compare notes on which of these most viewed websites you’re all using.

Note: All the data from this article is based on the information provided by SimilarWeb top websites today (February 8, 2024).

And because we’ve mentioned several social media platforms on this list and we’re sure you’re using at least a couple, you might find it helpful to use one of the most popular social media management tools that allow you to view and manage all your apps from one single dashboard.

See also: Top 50 Videos That Have More Than 1 Billion Views on YouTube