In the ever-evolving landscape of digital marketing, social media has become a cornerstone for businesses looking to connect with their audiences.
With an estimated 5.17 billion social media users worldwide in 2024, and the average person using 6.7 different social networks each month, the need for effective management tools has never been more critical.
For marketing agencies, managing multiple clients’ social media accounts can be a complex and time-consuming endeavor.
This is where social media management software comes into play, providing the tools needed to streamline workflows, enhance collaboration, and deliver impactful results.
For 2024, I’ve compiled a list of the top 12 social media management tools that cater specifically to the needs of agencies.
Each tool offers unique features designed to help you optimize your social media strategies and elevate your clients’ online presence.
Best 12 Social Media Management Software for Agencies (2024)
- Buffer – best for small agencies looking for an affordable and user-friendly scheduling tool
- Sprout Social – ideal for agencies needing comprehensive analytics and engagement features
- BuzzSumo – fit for agencies focused on content discovery and influencer outreach
- Keyhole – best for agencies wanting real-time hashtag tracking and brand monitoring
- Hootsuite – ideal for agencies managing multiple social media accounts with extensive features
- Agorapulse – fit for agencies seeking strong engagement and social listening capabilities at an affordable price
- HubSpot – best for agencies looking to integrate social media management with broader marketing automation
- Tailwind – ideal for agencies specializing in visual content for Instagram and Pinterest
- Coschedule – fit for agencies wanting to align content marketing with social media efforts seamlessly
- Iconosquare – best for agencies focused on analytics and reporting for Instagram and Facebook
- Zoho Social – ideal for agencies seeking an affordable solution with CRM integration
- Sprinklr – best for marketing agencies needing an enterprise-grade platform with advanced AI features
Buffer
Best for small agencies looking for an affordable and user-friendly scheduling tool
PRICE
Start at $5/channel/month
PROS
- User-friendly interface with straightforward scheduling features
- Affordable pricing, especially for small teams and individual users
- Supports multiple social media platforms, including Facebook, Instagram, LinkedIn, and TikTok
- Offers analytics and engagement features to track post-performance
- Free tier available for limited use
CONS
- Limited features in the free plan
- History of changing pricing and features, which can be frustrating for users
- Lacks advanced analytics compared to some competitors
- Limited customer support for free users
Buffer is a long-standing player in the social media management space, focusing primarily on scheduling posts across various platforms. It allows users to manage multiple accounts from a single dashboard, making it easy to plan and execute a social media strategy. Buffer’s intuitive interface and drag-and-drop calendar feature simplify the scheduling process, while its analytics tools help users measure engagement and performance.
For agencies, Buffer is an excellent fit due to its affordability and ease of use. It enables teams to collaborate on content scheduling without overwhelming complexity, making it ideal for small to medium-sized agencies that need a reliable tool without breaking the bank. The ability to connect multiple accounts and schedule posts efficiently allows agencies to manage their clients’ social media presence effectively.
Top 3 Features
- Post-scheduling across multiple platforms with a visual calendar
- Real-time analytics on post-performance, audience insights, and social trends
- Intuitive interface for scheduling and analyzing content across platforms
Company overview
Buffer, founded in 2010 by Joel Gascoigne, started with a popular scheduling tool and has since grown to offer a comprehensive social media management platform with features like analytics and content creation. In 2021, Honey acquired Buffer to expand its offerings, but Buffer remains focused on providing top-notch social media tools and regularly updating its platform.
Today, Buffer serves over 75,000 customers in more than 100 countries, from small businesses to large enterprises. Headquartered in San Francisco with a global team of 90+ employees, Buffer is known for its transparency, remote work culture, and commitment to employee well-being, making it a celebrated tech workplace.
Verdict
A thousand users rate Buffer (4.3 out of 5) as a user-friendly and affordable tool for small agencies looking to simplify social media scheduling.
Sprout Social
Ideal for agencies needing comprehensive analytics and engagement features
PRICE
Start at $249
PROS
- Comprehensive analytics and reporting features
- Strong engagement tools, including a Smart Inbox for managing messages
- Supports a wide range of social media platforms
- Offers social listening tools to monitor brand mentions and sentiment
- Employee advocacy features to amplify brand reach
CONS
- Higher price point compared to some competitors
- Can be overwhelming for new users due to its extensive features
- Limited functionality in the free trial
- Some users report slow customer support response times
- Advanced features may be unnecessary for smaller agencies
Sprout Social is an all-in-one social media management tool designed for agencies looking to enhance their social media strategy. It provides a robust suite of features, including publishing, monitoring, analytics, and reporting, all within a single dashboard. The platform’s Smart Inbox aggregates messages from various social channels, allowing teams to engage with their audience efficiently. Additionally, Sprout’s analytics tools offer deep insights into performance, helping agencies optimize their strategies.
Agencies benefit from Sprout Social’s comprehensive capabilities, which allow them to manage multiple clients and campaigns effectively. Its strong reporting features help agencies demonstrate the value of their social media efforts to clients, while the social listening tools enable them to stay ahead of trends and audience sentiment. This makes Sprout Social a top choice for agencies aiming to deliver measurable results and enhance client relationships.
Top 3 features
- ‘Smart Inbox’ for managing messages from all social platforms
- Analytics dashboard with in-depth reporting tools for tracking performance and engagement.
- Advanced scheduling and content calendar features.
Company overview
Sprout Social, founded in 2010 by Justyn Howard and his team, launched its social media management platform in 2011, quickly gaining traction among small and medium-sized businesses. The company has since expanded its offerings, going public in 2019 and serving over 30,000 customers across more than 100 countries. In 2021, Sprout Social enhanced its capabilities by acquiring Bambu, and it continues to regularly update its tools to meet customer demands.
Headquartered in Chicago, Sprout Social employs a global team of over 800 individuals. The company’s dedication to innovation, customer success, and employee well-being has earned it recognition as a top workplace in the tech industry.
Verdict
User reviews on Capterra (4.4 out of 5) deem it a comprehensive solution for agencies seeking advanced analytics, monitoring, and reporting capabilities.
BuzzSumo
Fit for agencies focused on content discovery and influencer outreach
PRICE
Start at $199/user/month
PROS
- Excellent content research and discovery capabilities
- Strong influencer identification tools to enhance outreach
- Comprehensive analytics for monitoring content performance
- User-friendly interface for easy navigation
- Ability to track brand mentions and keywords
CONS
- Primarily focused on content rather than full social media management
- Higher pricing tiers may be a barrier for smaller agencies
- Limited scheduling features compared to other tools
- Some users may find the analytics overwhelming
BuzzSumo is a powerful content marketing tool that excels in content discovery and research. It allows users to identify trending topics, analyze competitors, and discover influencers in their niche.
While it is not a full-fledged social media management tool, its analytics and insights help agencies create more effective content strategies and improve their social media presence.
For agencies, BuzzSumo is an invaluable resource for content planning and strategy. By leveraging its content discovery features, agencies can ensure they are creating relevant and engaging posts that resonate with their target audience.
The ability to track brand mentions and analyze content performance further empowers agencies to refine their strategies and demonstrate ROI to clients.
Top 3 features
- Competitor analysis of your competitors’ content and performance on social media.
- Influencer identification to find and connect with key influencers for outreach
- Performance analytics to monitor content across social media platforms
About the company
BuzzSumo, established in 2013, has become a prominent player in content marketing and social media analytics. The platform’s journey to develop its analytics tool began with a focus on assisting users in analyzing content engagement, tracking trends, and identifying outreach opportunities across various social media platforms and search engines.
By providing real-time insights into content performance, including metrics like shares, likes, comments, and backlinks, BuzzSumo empowers businesses and individuals to optimize their digital strategies effectively.
Verdict
Users rate BuzzSumo (4.5 out of 5 on Capterra) as an excellent content research and discovery tool to enhance an agency’s social media strategy.
Keyhole
Best for agencies wanting real-time hashtag tracking and brand monitoring
PRICE
Start at $89/user/month
PROS
- Strong social media analytics and reporting features
- Real-time hashtag tracking to measure campaign effectiveness
- User-friendly interface with customizable dashboards
- Ability to monitor brand mentions and sentiment analysis
- Supports multiple social media platforms
CONS
- Limited scheduling features compared to comprehensive tools
- Pricing can be high for smaller agencies
- Some users report difficulties with customer support
- Lacks advanced engagement tools for direct interaction
- Limited integrations with other marketing tools
Keyhole is a social media analytics tool that specializes in tracking hashtags and keywords across various platforms. It provides real-time insights into brand mentions, sentiment analysis, and campaign performance, making it a valuable asset for agencies looking to measure the impact of their social media efforts. The platform’s customizable dashboards allow users to visualize data in a way that suits their needs.
For agencies, Keyhole is an excellent choice for monitoring social media campaigns and understanding audience sentiment. Its real-time tracking capabilities enable agencies to respond quickly to trends and engage with their audience effectively.
The insights gained from Keyhole can inform content strategies and help agencies optimize their social media presence for better results.
Top 3 features
- Hashtag tracking to monitor the performance of hashtags in real-time
- Sentiment analysis to understand audience sentiment towards your brand
- Custom dashboards to visualize key metrics
Company overview
Headquartered in Toronto, Keyhole serves over 10,000 customers worldwide, including prominent brands like Adidas, Coca-Cola, and Uber. In 2023, the company expanded its social media analytics and management platform to include machine learning-based performance predictions, sentiment analysis, and influencer management features.
Keyhole’s real-time dashboards and comprehensive reports enable marketers to measure the full impact of their social media campaigns and make data-driven decisions to optimize their strategies. With a team of over 20 employees spanning 3 continents, Keyhole continues to innovate and expand its offerings to help brands, agencies, and institutions effectively monitor their online presence, streamline social media management, and gain valuable insights beyond basic metrics.
Verdict
Users see Keyhole as a valuable analytics platform for agencies focused on tracking hashtags and monitoring brand mentions in real-time.
Hootsuite
Ideal for agencies managing multiple social media accounts with extensive features
PRICE
Starts at $99/user/month
PROS
- Comprehensive features for scheduling, monitoring, and reporting
- Supports a wide range of social media platforms
- Strong analytics tools for measuring performance
- Offers team collaboration features for managing multiple accounts
- Extensive app integrations for enhanced functionality
CONS
- Higher pricing tiers can be prohibitive for smaller agencies
- Some users find the interface cluttered and overwhelming
- Limited customer support for lower-tier plans
- Advanced features may require additional training
- Performance issues reported during peak usage times
Hootsuite is one of the most well-known social media management tools, offering a robust suite of features for scheduling, monitoring, and reporting. It allows agencies to manage multiple social media accounts from a single dashboard, making it easy to execute and track social media strategies.
Hootsuite’s analytics tools provide valuable insights into performance, helping agencies optimize their content.
As a social media management tool for agencies, Hootsuite is a powerful solution for managing client accounts and campaigns effectively. Its extensive features and integrations make it suitable for agencies handling a diverse range of clients and platforms.
Although it comes at a higher price point, the value it provides in terms of comprehensive management and analytics makes it a worthwhile investment for agencies focused on delivering results.
Top 3 features:
- Multi-platform management that schedules and manages posts across various social media channels
- Analytics dashboard for tracking performance and engagement
- Team collaboration with features for managing team roles and responsibilities
Company overview
Founded in 2008, Hootsuite has established itself as a leading social media management platform, serving over 200,000 customers across more than 175 countries. Its enduring presence in the market reflects its reliability and adaptability to changing social media trends.
Over the years, Hootsuite has continually evolved, enhancing its features to meet user needs and maintain its competitive edge. The platform’s growth and innovation underscore its commitment to helping businesses effectively manage their social media presence.
Verdict
Users on G2 (4.2 out of 5) on Capterra (4.4 from 3,709 reviews) consider Hootsuite a reliable and feature-rich solution for agencies managing a wide range of social media accounts and campaigns.
Agorapulse
Fit for agencies seeking strong engagement and social listening capabilities at an affordable price
PRICE
Start at $49/user/month
PROS
- Comprehensive social media management features, including scheduling and reporting
- Strong engagement tools with automated responses and saved replies
- Excellent social listening capabilities to track brand mentions
- User-friendly interface with collaborative features for teams
- Affordable pricing for agencies managing multiple clients
CONS
- Some advanced features may be overwhelming for new users
- Limited integrations with third-party tools
- Reporting features could be more robust
- Some users experience performance issues with the mobile app
- Limited customer support options for lower-tier plans
Agorapulse is a full-featured social media management tool that offers a range of capabilities for scheduling, engagement, and reporting. It allows agencies to manage multiple clients efficiently, providing tools for content planning, audience interaction, and performance analysis. The platform’s social listening features help agencies stay on top of brand mentions and audience sentiment, ensuring they can respond proactively.
As a social media management software for agencies, Agorapulse stands out due to its collaborative features, allowing team members to work together seamlessly on social media strategies. Its affordability and comprehensive functionality make it an ideal choice for agencies looking to deliver exceptional service to their clients while maintaining efficiency in their operations.
Top 3 features
- Social media scheduling to plan and schedule posts across multiple platforms
- Engagement tools to automate responses and manage audience interactions
- Social listening to track brand mentions and audience sentiment effectively
Company overview
Agorapulse, established in 2011 and based in Paris, has grown to serve over 30,000 customers globally, including renowned brands like Adidas, Coca-Cola, and Spotify. The company has made significant strides in recent years, with notable advancements in 2022 and 2023 that demonstrate its dedication to innovation and user satisfaction.
In 2024, Agorapulse plans to introduce exciting new features, such as Advanced Listening, which will enable users to monitor conversations across various social media platforms. This functionality is essential for effective social media monitoring, allowing businesses to stay informed about industry trends, track brand mentions, and engage with their target audience more efficiently.
Verdict
Agorapulse is commended by users as a well-rounded tool with strong engagement and social listening features at an affordable price point for agencies of all sizes, rated 4.6 on Capterra out of 710 reviews and 4.5 on G2 based on 924 reviews.
Hubspot
Best for agencies looking to integrate social media management with broader marketing automation
PRICE
Free plan available
PROS
- Comprehensive marketing automation features alongside social media management
- Strong analytics and reporting tools for tracking performance
- Excellent CRM integration for managing customer relationships
- User-friendly interface with collaborative features
- Offers social listening tools to monitor brand mentions
CONS
- Higher pricing tiers may be prohibitive for smaller agencies
- Some users find the interface overwhelming due to its extensive features
- Limited support for certain social media platforms
- Advanced features may require additional training
- Some users report issues with customer support response times
HubSpot is a leading marketing automation platform that includes robust social media management features. It allows agencies to schedule posts, track performance, and engage with their audience all from a single dashboard. HubSpot’s CRM integration enables agencies to manage customer relationships effectively, making it a powerful tool for marketing and social media efforts.
HubSpot is an excellent choice as a social media management tool for agencies and for those looking to integrate social media management with broader marketing strategies. Its comprehensive features and analytics tools help agencies deliver measurable results for their clients. Also, the value it provides in terms of marketing automation and customer relationship management makes it a worthwhile investment.
Top 3 features
- Marketing automation that integrates social media management with broader marketing efforts
- CRM integration to manage customer relationships and interactions seamlessly
- Analytics dashboard to track performance metrics and campaign effectiveness
Company overview
HubSpot, founded in 2006 by MIT students Brian Halligan and Dharmesh Shah, has grown from a blog to a comprehensive customer platform with marketing, sales, service, and website management tools. The company’s journey has been marked by key milestones, such as acquiring Oneforty, securing over $65 million in venture capital, and expanding internationally to serve over 100,000 customers in more than 120 countries with a global team of over 1,000 employees across 13 locations.
HubSpot’s innovative approach, including coining the term “inbound marketing,” has transformed the way businesses approach marketing and sales in the digital age, leading to revenues of $1 billion in 2021.
Verdict
Based on over 4,000 reviews on Capterra (4.5 out of 5) and 11,142 reviews on G2, users find Hubspot a powerful marketing automation platform with robust social media management features for agencies looking to integrate their efforts.
Tailwind
Ideal for agencies specializing in visual content for Instagram and Pinterest
PRICE
Free plan available
PROS
- Excellent for visual content planning, especially for Instagram and Pinterest
- User-friendly interface with drag-and-drop scheduling
- Strong analytics for tracking post performance
- Offers content discovery features to find relevant topics
- Affordable pricing for small businesses and agencies
CONS
- Primarily focused on visual platforms, limiting its use for other networks
- Lacks comprehensive engagement tools for direct interactions
- Limited reporting features compared to larger platforms
- Some users may find the interface too simplistic
Tailwind is a social media management tool designed specifically for visual platforms like Instagram and Pinterest. It offers features for scheduling posts, tracking performance, and discovering content that resonates with audiences. Tailwind’s intuitive interface allows users to plan their visual content easily, making it a favorite among agencies focused on image-driven social media strategies.
For agencies, Tailwind is a great fit as a social media management tool due to its specialization in visual content, enabling them to create and manage engaging posts that capture attention. Its analytics tools help agencies understand what works best for their clients, allowing for data-driven decisions in content creation. The affordability of Tailwind makes it accessible for agencies of all sizes, particularly those focused on visual storytelling.
Top 3 Features
- Visual content scheduling with a drag-and-drop functionality for easy post planning
- Performance analytics to track engagement and performance metrics for posts
- Content discovery to find trending topics and relevant content for sharing
About the Company
Tailwind, established in 2012, has broadened its offerings to include sophisticated analytics solutions suitable for businesses of all sizes. The platform enables users to assess performance, analyze engagement, monitor follower growth, and refine content strategies across multiple social media platforms, including Pinterest and Instagram.
The analytics capabilities of Tailwind are enhanced by the Official Pinterest Business Insights API, allowing users to delve deeper than superficial metrics and uncover significant trends at the profile, board, and individual pin levels.
Verdict
Users label Tailwind as a specialized platform for agencies focused on visual content, particularly for Instagram and Pinterest, scoring 4.4 out of 5 on Capterra.
Coschedule
Fit for agencies wanting to align content marketing with social media efforts seamlessly
PRICE
Free plan available
PROS
- Excellent for content marketing and social media integration
- User-friendly interface with a visual content calendar
- Strong analytics for tracking content performance
- Offers collaboration features for team projects
- Integrates well with other marketing tools
CONS
- Primarily focused on content marketing, which may limit social media features
- Higher pricing tiers may be a barrier for smaller agencies
- Limited customer support options for lower-tier plans
- Some users report a steep learning curve for advanced features
- May lack some advanced social media management tools
CoSchedule is a content marketing and social media management tool that helps agencies plan, publish, and promote their content effectively. Its visual content calendar allows users to see their entire marketing strategy at a glance, making it easy to coordinate social media posts with other marketing efforts. Coschedule’s analytics tools provide insights into content performance, helping agencies refine their strategies.
As a social media marketing software for agencies, CoSchedule is an excellent fit for those focused on integrating content marketing with social media efforts. Its collaborative features allow teams to work together seamlessly, ensuring that all aspects of a campaign are aligned. The ability to manage social media alongside content marketing makes CoSchedule a valuable tool for agencies looking to enhance their overall marketing strategy.
Top 3 features
- AI-Powered Marketing Intelligence Assistant
- Headline Studio for content creation
- Visual content calendar to plan and schedule content across multiple channels
About the company
CoSchedule, established in 2013, has emerged as a prominent social media management platform, achieving $6.5 million in revenue by 2023 and serving 8,000 customers. The platform features a centralized marketing calendar designed to streamline the organization of marketing activities, emphasizing focus and discipline within its growth strategy.
Verdict
CoSchedule, considered a content marketing-focused tool that integrates well with social media efforts, making it suitable for agencies looking to align their strategies, is rated 4.4 on Capterra and G2.
Iconosquare
Best for agencies focused on analytics and reporting for Instagram and Facebook
PRICE
Start at €49/month for 5 profiles
PROS
- Strong analytics and reporting features for Instagram and Facebook
- User-friendly interface focused on visual content
- Excellent scheduling tools for Instagram posts
- Offers hashtag tracking and performance insights
- Provides competitor analysis features
CONS
- Limited support for other social media platforms
- Pricing can be high for smaller agencies
- Lacks comprehensive engagement tools for direct interactions
- Some users report issues with customer support response times
- Limited features for content discovery
Iconosquare is a social media management tool that specializes in analytics and reporting for Instagram and Facebook. It offers users the ability to track performance metrics, schedule posts, and analyze competitor activity. Iconosquare’s focus on visual content makes it particularly appealing for brands looking to enhance their presence on Instagram.
Iconosquare is a great fit as a social media management tool for agencies and for those primarily focused on Instagram and Facebook marketing. Its robust analytics tools help agencies understand audience engagement and optimize their content strategies. While it may not offer the breadth of features found in other tools, its specialization in visual content management makes it a valuable asset for agencies targeting these platforms.
Top 3 Features
- Analytics dashboard for in-depth reporting for Instagram and Facebook performance
- Competitor analysis and benchmarking to monitor competitor activity and performance
- Audience insights regarding audience demographics
About the Company
Iconosquare has been a leader in delivering advanced analytics solutions for Instagram and X (formerly Twitter) since it was founded in 2013. The platform has consistently enhanced its analytics tools to provide in-depth insights into social media performance. Users can track and evaluate essential metrics, including engagement rates, follower growth, post effectiveness, and audience demographics.
Verdict
Rated 4.4 out of 5 on Capterra, Iconosquare is seen as a specialized analytics and reporting tool for agencies primarily focused on Instagram and Facebook marketing.
Zoho Social
Ideal for agencies seeking an affordable solution with CRM integration
PRICE
Start at $15/user/month
PROS
- Affordable pricing with a range of features for small to medium agencies
- Strong integration with Zoho CRM for managing customer interactions
- User-friendly interface with collaborative features
- Offers social listening tools to track brand mentions
- Customizable reporting features for insights
CONS
- Limited advanced features compared to larger competitors
- Some users find the interface less intuitive
- May lack comprehensive analytics for larger campaigns
- Limited support for certain social media platforms
- Some integrations may not work seamlessly
Zoho Social is a social media management tool that integrates well with Zoho’s suite of business applications. It offers features for scheduling, monitoring, and reporting, making it suitable for agencies managing multiple clients. The platform’s social listening capabilities allow agencies to track brand mentions and engage with their audience effectively.
For agencies, Zoho Social is an excellent choice for those looking for an affordable solution that integrates with existing CRM systems. Its collaborative features enable teams to work together efficiently, while its customizable reporting tools provide valuable insights into campaign performance. Zoho Social’s affordability and integration capabilities make it a strong contender for agencies focused on delivering results without high costs.
Top 3 features
- CRM integration and seamless connection with Zoho One
- Social listening to track brand mentions and audience sentiment
- Custom reporting for tailored reports on insights into performance
Company overview
Zoho Social is a product of Zoho Corporation, a global technology firm established in 1996. Initially starting as a single online office suite, Zoho has transformed into an extensive business operating system featuring over 45 applications. Launched in 2015, Zoho Social serves as the company’s solution for social media management. In 2021, it added improved monitoring capabilities, such as sentiment analysis and influencer identification.
For businesses already utilizing Zoho’s CRM and marketing tools, Zoho Social is an excellent option. However, it may not be the best fit for those not engaged with other tools in the Zoho One suite.
Verdict
Zoho is rated favorably with a 4.7 score out of 3,122 reviews on Capterra, and users find it an affordable option with CRM integration, making it a good choice for agencies looking to manage customer interactions alongside social media.
Sprinklr
Best for marketing agencies needing an enterprise-grade platform with advanced AI features
PRICE
Start at $299/user/month
PROS
- Comprehensive social media management features, including publishing, engagement, analytics, and reporting
- Supports a wide range of social media platforms, messaging channels, and review sites
- Offers advanced AI capabilities for automating tasks and generating insights
- Strong enterprise-grade governance features for ensuring brand compliance
- Highly customizable to meet the unique needs of large organizations
CONS
- Can be expensive, especially for larger enterprises with complex requirements
- User interface may be overwhelming for new users due to the extensive features
- Some users report inconsistencies in analytics data and delayed updates
- Customer support quality can vary, with some users finding it difficult to resolve complex issues
- Limited support for certain content formats like Instagram Stories and polls
Sprinklr is a powerful, AI-powered social media management platform designed for enterprises looking to manage their social presence at scale. It offers a comprehensive suite of features for publishing, engagement, analytics, and reporting, making it easy for teams to craft great customer experiences across multiple channels.
One of Sprinklr’s standout features is its broad channel coverage, supporting over 30 social, messaging, and review channels. This allows agencies to manage all their social media activities from a single platform, streamlining workflows and ensuring consistency in brand voice. The platform’s AI capabilities are also impressive, with industry-leading accuracy in tasks like sentiment analysis, content recommendations, and response generation.
For agencies, Sprinklr’s enterprise-grade governance features are particularly valuable. The platform offers custom approval workflows, compliance rules, and moderation processes to ensure all social media engagements are on-brand and compliant. Its extensive customization options also make it suitable for agencies with unique business requirements.
Overall, Sprinklr is an excellent choice for agencies looking to manage their social media presence at scale. Its broad channel coverage, advanced AI features, and enterprise-grade governance make it a powerful tool for delivering consistent, on-brand experiences across multiple touchpoints. However, its high cost and steep learning curve may be drawbacks for some agencies.
Top 3 Features
- AI-powered automation to streamline tasks like content generation, sentiment analysis, and response recommendations
- Unified reporting and analytics for reporting across paid, owned, and earned media
- Flexible architecture to rapidly add new channels, integrate technologies, and customize business workflows.
About the Company
Sprinklr, founded in 2009, has established itself as a leading provider of customer experience management solutions. The company began developing its analytics tool with the goal of helping brands integrate data from various social media activities and create comprehensive reports.
Over the years, Sprinklr has consistently enhanced its analytics features, employing AI to derive actionable insights from billions of data points across more than 30 digital channels. By 2024, the analytics suite had transformed into a comprehensive solution, offering a unified dashboard, advanced listening capabilities, customizable reports, and competitive benchmarking.
Verdict
Sprinklr is rated 4.2 on Capterra and is seen as an ideal solution for marketing agencies seeking a comprehensive, enterprise-grade social media management platform.
Conclusion
Choosing the right social media management software can significantly impact your agency’s efficiency and effectiveness. Whether you’re a small team looking for budget-friendly options or a larger agency needing advanced analytics and comprehensive features, there’s a tool on this list that fits your requirements.
By leveraging these platforms, agencies can not only simplify their social media operations but also provide their clients with the insights and engagement they need to thrive in a competitive digital landscape.
We’ve explored 12 of the best tools available to help your agency succeed in 2024 and beyond. I’m sorry if I’ve missed your favorite tool… please email us your suggested tool and explain why you love it.Feel free to explore the best social media management software and the best social media analytics tools for your marketing agency.
