Facebook introduced the multi-product ads last year in June and starting last month (February) they are available via Power Editor. Starting yesterday (Wednesday) Instagram announced on their blog, they are introducing a new ads format: Instagram Ad Carousel.
With this announcement, Instagram took an important step forward and became a must-try marketing tool for the companies. Is the first time when Instagram gives advertisers the ability to link from their Instagram posts directly to their websites.
The new Instagram ad carousel format includes multiple images that every user can view by swipe the finger on their mobile app. You can see more details if you look at the Instagram ad carousel video presentation below.
The new Instagram ad carousel that allows clickable links will be rolled out in the coming weeks on a limited basis.
What are your thoughts about the new Instagram ads format?
See also: 6 Actionable Tips for Writing Good Instagram Captions Instantly