For the 7th year in the row, Apple is the most valuable brand in the world according to Interbrand.
Apple who became the 1st US company in history evaluated at $1 trillion 2 months ago, had an increase of +16% from last year and has now a brand evaluation of $214,480 million. It’s also the first time when a brand has an evaluation of more than $200,000 million (last year Apple evaluation as a brand was $184,154 million).
Compare to the most valuable brands in the world 2017, just one brand drop from the Top 10: IBM from no. 9 – 2017 to no. 12 in 2018 and one brand that was outside the top 10 just entered this year: McDonald’s from no. 12 in 2017 to no. 10 in 2018. In rest, we have the same brands on the top 10 positions as last year with a small position movement from some of them, as you can see below.
In this Top 10 most valuable brands in 2018, only 2 brands have a decreased of their brand value compared to last year: Coca-Cola (-5%) and Facebook (-6%) but Amazon with an incredible increase of +56% compared to 2017 is the 3rd most valuable brand in 2018.
Top 10 Most Valuable Brands in the World 2018
1. Apple – $214,480 Million (+16%)
2. Google – $155,506 Million (+10%)
3. Amazon –$100,764 Million (+56%)
4. Microsoft – $92,715 Million (+16%)
5. Coca-Cola – $66,341 Million (-5%)
6. Samsung – $59,890 Million (+6%)
7. Toyota – $53,404 Million (+6%)
8. Mercedes-Benz – $48,601 Million (+2%)
9. Facebook – $45,168 Million (-6%).
10. McDonald’s – $43,417 Million (+5%)
Which of these brands are you using on a daily basis and who is your no. 1 brand?
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