For the 7th year in the row, Apple is the most valuable brand in the world according to Interbrand.

Apple who became the 1st US company in history evaluated at $1 trillion 2 months ago, had an increase of +16% from last year and has now a brand evaluation of $214,480 million. It’s also the first time when a brand has an evaluation of more than $200,000 million (last year Apple evaluation as a brand was $184,154 million).

Compare to the most valuable brands in the world 2017, just one brand drop from the Top 10: IBM from no. 9 – 2017 to no. 12 in 2018 and one brand that was outside the top 10 just entered this year: McDonald’s from no. 12 in 2017 to no. 10 in 2018. In rest, we have the same brands on the top 10 positions as last year with a small position movement from some of them, as you can see below.

In this Top 10 most valuable brands in 2018, only 2 brands have a decreased of their brand value compared to last year: Coca-Cola (-5%) and Facebook (-6%) but Amazon with an incredible increase of +56% compared to 2017 is the 3rd most valuable brand in 2018.



Top 10 Most Valuable Brands in the World 2018


1. Apple$214,480 Million (+16%)

2. Google$155,506 Million (+10%)

3. Amazon$100,764 Million (+56%)

4. Microsoft$92,715 Million (+16%)

5. Coca-Cola$66,341 Million (-5%)

6. Samsung$59,890 Million (+6%)

7. Toyota$53,404 Million (+6%)

8. Mercedes-Benz$48,601 Million (+2%)

9. Facebook$45,168 Million (-6%).

10. McDonald’s$43,417 Million (+5%)


Which of these brands are you using on a daily basis and who is your no. 1 brand?


See also: How To Avoid Brand’s Negative Publicity On Internet?


Adi Domocos is the Founder of Hot in Social Media. After working for several years in different international companies from Marketing Manager to Country Manager, he decided to launch a site in a field he really loves: Social Media Marketing. He’s a social guy who tries to help and cheer up those around him.