For the 7th year in the row, Apple is the most valuable brand in the world according to Interbrand.

Apple who became the 1st US company in history evaluated at $1 trillion 2 months ago, had an increase of +16% from last year and has now a brand evaluation of $214,480 million. It’s also the first time when a brand has an evaluation of more than $200,000 million (last year Apple evaluation as a brand was $184,154 million).

Compare to the most valuable brands in the world 2017, just one brand drop from the Top 10: IBM from no. 9 – 2017 to no. 12 in 2018 and one brand that was outside the top 10 just entered this year: McDonald’s from no. 12 in 2017 to no. 10 in 2018. In rest, we have the same brands on the top 10 positions as last year with a small position movement from some of them, as you can see below.

In this Top 10 most valuable brands in 2018, only 2 brands have a decreased of their brand value compared to last year: Coca-Cola (-5%) and Facebook (-6%) but Amazon with an incredible increase of +56% compared to 2017 is the 3rd most valuable brand in 2018.



Top 10 Most Valuable Brands in the World 2018


1. Apple$214,480 Million (+16%)

2. Google$155,506 Million (+10%)

3. Amazon$100,764 Million (+56%)

4. Microsoft$92,715 Million (+16%)

5. Coca-Cola$66,341 Million (-5%)

6. Samsung$59,890 Million (+6%)

7. Toyota$53,404 Million (+6%)

8. Mercedes-Benz$48,601 Million (+2%)

9. Facebook$45,168 Million (-6%).

10. McDonald’s$43,417 Million (+5%)


Which of these brands are you using on a daily basis and who is your no. 1 brand?


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