Search engine optimization is still huge and harbingers of doom have to reconsider their predictions. The winds of change are felt in this booming landscape every day, but the marketers have learned to adapt and rethink their strategies. The prime goal is to make your website more searchable and noticeable on the internet. Driving more traffic your way does not come easy, but this spurs business growth and amplifies the reach of marketing messages. Just bear in mind that the website should grow naturally, not through the art of manipulation and scheming.
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Establishing a Strong Domain
The first thing to consider is by establishing a strong domain name. This decision affects all other aspects of the SEO, as well as social media marketing. A nice and catchy .me domain might be a good idea because it allows you to tackle the problem of scarcity of premium and exact match domains (EMDs). Namely, you can forge your unique phrase with the help of an appropriate extension. This is also possible with country codes such as .ly, .it, .be, .am, etc. That way, you retain the benefits of better ranking without really abandoning your first choice. Just keep it short, memorable and brandable: these characteristics may matter more than including the keyword.
Searching for the Holy Grail
On-site optimization is the backbone of your digital presence. It involves things like website’s structure, keyword deployment, and content strategy. Bidding for killer keywords can make all the difference, but one has also to pay close attention to other on-site factors like page loading time, mobile optimization, multimedia and social content. Mobile users account for the majority of online searches, so providing a seamless experience for them is a great way to gain an edge in the modern market. As for the desktop users, they want to be able to navigate the content and structure nice and easy. A responsive design might be just what you need to deliver this.
High-quality content is something that Google strives to offer to the users, which is why your posts must not be copied, generic, too short, outdated or overly simplified. Also, do not succumb to the temptation of overstuffing your texts with keywords. It is more important that your website targets the right audience and presents it with appealing content. Furthermore, edit the title tag section of the HTML code, which is displayed when the user sees the search result of your page. Finally, do not make the mistake of building links unselectively. Identify strong prospects with the right software tool and you will be able to witness an improvement in the ranking.
See also: 5 Factors That Can Directly Impact Your Website’s SEO in 2016
The social ladder
The right type of content dramatically improves the audience engagement and serves as a positive signal to search engines. Content that is shareable and capable of spreading across the social ecosystem can earn you valuable backlinks. Just include social share buttons, and make it easy for users to enjoy the posts together with others. This may seem like a small detail, but your shareability is increased by 700% with this measure! Entertaining and lighthearted content often steals the show but bear in mind that people today expect companies to provide tips, advice and customer service via social accounts.
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Act globally, think locally
There is some good news for those who dream of producing viral videos. The visuals are processed way faster by our brain than text, and on top of that, people’s attention spans are shorter than ever before. Search engines know this and are on the watch for websites who are keeping up the pace. Hence, images, animation and videos have the most potential to capture attention. However, companies that serve customers in stores must not overlook the importance of local optimization. Many people search physical addresses, phone numbers and working hours of local businesses, and you want your name to pop up in those search results.
Get the digital picture
The only constant thing in the world of SEO is the change. People who are prepared for the unexpected and stay in tune with emerging trends have more chances of gaining prominence in the cyber realm. To make this scenario a reality, deliver quality, relevant content and enable users of all devices to jump right into your appealing digital environment. At last, harness the power of on-site optimization when expanding your website and get your content in front of as many people as you can on social media.
See also: Top 6 SEO Tools You Must be Using in 2016