Whether you’re a freelance social media professional, a small business or an agency looking to find the best social media management tools for your needs, this article will help you to find what you’re looking for right away.

Go through our selection of the best 30 social tools and decide which one is suited for you. We’ve made sure to provide you with all the information you need to make a choice: a short description, a list of key features and advantages, disadvantages, and who can use each of these tools.

Go ahead, find your tool!

30 Best Social Media Management Tools for 2019

1. Hootsuite

Hootsuite was one of the first social media management tools on the market (2008), and it is today’s most used and well-known platform, with 16 million users.

Advantages:

  • Hootsuite allows you to schedule posts for multiple platforms at once. They cover all the major social platforms, from Facebook to Pinterest.
  • They also allow bulk scheduling, by simply uploading a CSV file.
  • Thanks to Hootlet, their Chrome extension, you can schedule content for your social media accounts while you surf the web.
  • Their Content Curation tool makes it easier for you to discover relevant content, store it in your favorite cloud service, and share it with your audiences.
  • You can get a clear overview of your performance and social growth using their analytics reports, which are fully downloadable.
  • Social conversations monitoring can help you understand what people think about your brand and take actions.
  • Team collaboration is possible for teams, agencies and enterprises. Hootsuite allows you to set user levels, assign tasks, and use a shared library for on-brand content and assets.
  • Hootsuite offers security services so that your social accounts will always be safe and your brand reputation stays flawless.
  • They have a Free plan which you can use for 3 social media platforms only.

Disadvantages: Their multi-column dashboard is outdated (hasn’t changed in years), it can be confusing and hard to monitor. One can easily feel overwhelmed by so much information from so many social media platforms.

Suited for: Individuals, teams, agencies and large companies.

2. Social Pilot

Social Pilot is an all-in-one social media tool kit designed for companies and agencies that manage large numbers of social media accounts.

Advantages:

  • SocialPilot’s easy-to-use and intuitive dashboard allows you to schedule and post content quickly.
  • You can invite your clients and add their social media accounts with a minim of effort. Plus, there’s no credentials exchange.
  • Schedule posts for multiple platforms and for multiple clients in one place. Easily find accounts by using the filters in your calendar.
  • You can bulk schedule content (up to 500 posts at once) by simply uploading a CSV file.
  • You can easily find content that is relevant to your audiences using their Content Curation tool.
  • Discover top influencers in your fields and connect them with your audiences.
  • With their Social Inbox tool, you can keep all your conversations across all the Facebook pages you manage in one place.
  • Link shortening service.
  • Download white label analytics reports to hand over to your clients.
  • You can publish posts as you surf the web, thanks to their browser extension.

Disadvantages: Because it’s been designed for teams, you won’t get all their best features with an individual plan, especially analytics reports.

Suited for: Teams, agencies and companies.

3.Social Bakers

Social Bakers is an AI-powered social media marketing suite that can help you to have a clear view of your audience, create more relevant content, keep track of your performance and optimize it for better results.

Advantages:

  • With Social Bakers’ Persona Mapping you can understand your audience by identifying interests and behavior patterns.
  • Their Social Content Inspiration Tool helps you create relevant and personalized content by analyzing the topics that your audience is interested in.
  • Easily identify influencers that your audience could trust and engage with.
  • Manage all your social media accounts in one place in a collaborative calendar, accessible to your whole team.
  • Analyze and optimize your social media performance.
  • Measure ROI by calculation how your social media actions reflect on your business.
  • Work together with your team to plan, schedule and post content.
  • Monitor conversations around your brand on social media to understand the feeling people have toward your company.
  • Manage your community so that you can build lasting relationships.

Disadvantages: Social Bakers’ plans could be too expensive for small and medium companies, as their Essential subscription starts at $200/month and it covers only 10 social media accounts and allows a 5-member team.

Suited for: Teams and agencies.

4. Sprout Social

Sprout Social is one of the best and most complex social media management tools on the web. For a pricey subscription, you can get access to a complete set of tools that can make a huge difference in your business.

Advantages:

  • Sprout’s publishing tool, the Compose window brings together advanced social media publishing features and intuitive workflows to allow you to efficiently plan, schedule and post messages across networks from a single platform.
  • The platform offers all the elementary social media publishing tools in an advanced version: publishing calendar, automated scheduling, teamwork with level access.
  • Well-organized dashboard with six different sections: Messages, Tasks, Feeds, Publishing, Discovery, and Reports.
  • You can store images in Sprout Social’s Library, share them with your team and publish them whenever you choose.
  • You can edit your images while you’re there: add filters, text overlay, make adjustments and optimize social media images for each of your network and post type.
  • Their social monitoring service allows you to find conversations and mentions about your brand, understand people’s feelings toward it and better plan social content and actions.
  • You can get messages for all your social profiles from all the major social platforms in one place, called the Smart Inbox. You can reply to people instantly, tag conversations and assign tasks to your teammates.
  • Sprout Social provides social media reporting across all networks and profiles. Not only you’ll get comprehensive analytics reports, but they’ll be also presentation-ready.

Disadvantages: Sprout Social’s plans are very expensive, especially for teams. Their cheapest plan starts at $99.

Suited for: Professionals, businesses, and large companies.

5. Buffer

Buffer is probably one of the easiest to use social media management tools around. It allows the management of multiple accounts all in one place, and it can successfully be used by both individuals as well as large teams.

Advantages:

  • You can schedule social media posts for all of your social accounts at once, in one place.
  • Monitor the performance of your posts and optimize your content to increase engagement rate.
  • Your whole team can collaborate to manage your posts.
  • You can schedule content as you discover it on the internet. Their browser extension makes it easy to grasp content and schedule posts.
  • They proud themselves with an incredible support team.
  • Buffer has a free plan which can be used by individuals to manage their social accounts (up to 3 platforms).
  • Their pricing plans are reasonable, starting at $15/month.

Disadvantages: Buffer is mainly a scheduling and publishing platform so you won’t find complex features for content curation or community management with them.

Suited for: Individuals, teams, agencies and large companies.

6. Sendible

Sendible is a powerful social media management tool designed for agencies or teams who manage multiple social media accounts. Depending on your plan, you can manage up to 192 accounts and have 12 team members included.

Advantages:

  • Post to all your social media platforms at once. They allow you to post on all of the main social media platforms, including WordPress, Blogger and Tumblr.
  • You can easily access your content thanks to their integrations: Canva, Google Drive, DropBox, YouTube.
  • You get all your social media messages from all your accounts in one place – into the Social Inbox.
  • Their content recommendation engine will regularly provide you with content for your accounts, which can save you a lot of time.
  • You can monitor your performance and share results with your clients via some easily digestible analytics reports.
  • Their Social Listening tools allows you to have a clear view of  what’s being said about each brand on social networks and blogs.

Disadvantages: One of the most often complaints is that Sendible’s reporting features are limited and that they don’t allow enough customization.

Suited for: agencies, small and big business, enterprises.

7. eClincher

eClincher offers advanced social media publishing tools and social inbox.

Advantages:

  • Schedule content and publish to all your social media pages in one place.
  • Manage conversations of all your social accounts with their Social Inbox tool.
  • You can social monitor and listen to what people are saying about your brand.
  • Save time with their content discovery tool.
  • Their advanced analytics feature lets you customize your own reports.
  • Influencer discovery tool for Twitter. You can find and connect with influencers to promote your brand.
  • You can store your images in a library. Plus, you can fully edit them using their image editor.
  • Smooth collaboration for teams and fluid workflow.

Disadvantages: eClincher’s main downside is the poor UI. Their design could need some improvement.

Suited For: individuals, small teams, large teams, or agencies (6 members) and enterprises.

8. CrowdFire

CrowFire is a simple, easy-to-use social media tool, whose main benefit is that it allows you to connect your blogs, YouTube channel and online stores to the platform.

Advantages:

  • Schedule and publish content for all your social media accounts in one platform.
  • They let you connect your blogs, YouTube channel, and online shops. Every time you have updates, CrowdFire will create social media posts and publish them.
  • They also have a content discovery tool which is very helpful.
  • CrowdFire tailors your posts for each social media network.

Disadvantages: Their content discovery tool is limited, in that it lets you find only content that has been shared by other CrowdFire users.

If your WordPress blogs or online stores are self-hosted, you cannot connect them to CrowdFire and you will have to post content yourself.

Suited for: They have a free plan, one for individuals, one for small teams and another one for agencies or large business.

9. CoSchedule

CoSchedule is a great social media tool, but it’s much more than that. The platform can help you manage your projects, events and emails.

Advantages:

  • CoSchedule helps you schedule your post at the best times, by identifying the highest traffic times.
  • You can create a predefined social media plan that you can reuse every week.month.
  • You can curate, create and share content as you surf the web, without leaving the browser.
  • They allow you to download some unique reports for each of your social media accounts and networks.

Disadvantages: Their plans are a bit expensive, but considering they offer a full set of marketing kit (not only social media management), it may worth it.

Suited for: individuals, businesses and agencies.

10. SocialHub

SocialHub is one of the easiest to use social media management tools. They offer a powerful set of tools and address mainly businesses.

Advantages:

  • Like all major social tools, SocialHub will store your messages in one place, the Social Inbox.
  • Easily monitor your brand’s reputation across social networks.
  • You can schedule your content in one collaborative calendar.
  • They provide some powerful analytics tools, insights included, to help you optimize your social strategy.
  • Easy collaboration is possible for teams.

Disadvantages: They don’t have a plan for individuals.

Another thing marketers would like is better analytics features.

Suited for: small and large businesses, agencies.

11. SpredFast

SpreadFast offers social media solutions for enterprises. It is designed to work for teams who manage multiple accounts on multiple social networks.

Advantages:

  • Plan and publish content to all your social platforms.
  • Collaborative work is made easy for more efficiency. You can create tasks, check status labels, access accounts and channels.
  • Their analytics tools will give you insights into your brand’s performance across each social network. Plus, you get to download presentation-ready reports.

Disadvantages: Their analytics features and reports could be improved.

Suited for: enterprises.

12. ContentCal

ContentCal is a visual calendar for planning and auto-publishing your social media content.

Advantages:

  • ContentCal provides you with a nice and easy-to-use calendar where you can schedule your posts.
  • Decent analytics reports that help you measure your performance.
  • You can customize your accounts by brands or clients.

Disadvantages: You won’t find complex features all the other social media management tools offer, like content curation or social inbox.

Suited for: individuals, small and large business, enterprises.

13. AgoraPulse

Agorapulse is an all-in-one, easy and affordable social tool. Plus, it comes with some extra features.

Advantages:

  • You can schedule and post to all your social accounts, in one place.
  • Get all social messages stored in one place.
  • Social monitoring by topics and hashtags help you check your brand reputation.
  • Advanced analytics reports, downloadable in one click.
  • Real-time team collaboration.

Disadvantages: Video posting is not available for Instagram. Also, exporting YouTube reports is not possible.

Suited for: individuals, small and large business, enterprises.

14. MavSocial

MavSocial is a social media tool that focuses on visual content.

Advantages:

  • It’s got all the basic tools for scheduling, publishing and monitoring tools.
  • You get all your messages, replies and comments in one Social Inbox.
  • Easy collaboration with account roles and tasks.
  • Find better images for your posts in MavSocial’s huge stock photos library.
  • You can edit your images within the platform.

Disadvantages: UI is not very intuitive; it may take a while to get accustomed to the platform.

Suited for: individuals, small and large businesses, enterprises.

15. HubSpot

HubSpot offers social media management as part of their complete marketing services (email, CRM, SEO).

Advantages:

  • One place content publishing for all your social platforms.
  • HubSpot allows you to connect your blog to your social accounts, this way every blog update will be automatically published on social media.
  • Advanced social monitoring tools, that triggers an email to your sales force every time someone mentions your brand on social media.
  • Advanced analytics reports linked with CRM that tells you the number of visits, leads, and customers social media is generating for your company.

Disadvantages: Because HubSpot is an all-in-one marketing suite, their subscriptions are costly.

Suited for: individuals, small and large businesses, enterprises.

16. Sales Force Social Studio

Sales Force’s Social Studio offers a full set of social tools for scheduling, publishing and reporting.

Advantages:

  • Create and schedule content for all your social networks in one place.
  • Like others, they too provide a social listening tool to find mentions and conversations about your brand.
  • Their main advantage is that they allow you to tie relevant feedback across your marketing, service, and sales campaigns to your social accounts from the office or on our mobile app.
  • Extract meaningful insights from your audience’s conversations with their AI tools.
  • Advanced analytics tools.

Disadvantages: Like HubSpot, Sale Force’s Social Studio comes within a pack, so you’ll have to pay for the full pack.

Suited for: small and large businesses, enterprises.

17. SocialFlow

SocialFlow is a social media optimization app designed for brands and media publishers. The tool provides marketers with real-time data about consumers and their behaviors.

Advantages:

  • Real-time data conversation analysis
  • Social distribution management
  • Branded content creation
  • Predictive analytics and docking
  • Resonance predictor
  • Tweet recommendation
  • Automated social messaging delivery
  • Trending data monitoring

Disadvantages: SocialFlow doesn’t offer the main social services like scheduling and publishing content.

Suited for: brands and media publishers.

18. Brickfish

Brickfish offer two services: Nuvi, a social listening tool, and Groundspark, a social media management tool for enterprises.

Advantages:

  • Social listening and insightful analytics reports that you can use to better plan your social content and address your audience, discover reputation issues and prevent a crisis.
  • Social scheduling and publishing are made easy for large teams, through a set of smart features.

Disadvantages: You may have to pay for two products instead of one, or work only with one.

Suited for: small and large businesses.

19. Loomly

Loomly is an easy-to-use social media calendar. The tool comes with all the basic social media publishing and monitoring features.  

Advantages:

  • Automated publishing
  • Recommended content with posts ideas
  • Live optimization tips
  • You can store all your assets in a dedicated library.
  • You can measure your performance on each platform with their analytics tools.
  • Team collaboration is made easy.

Disadvantages: Loomly is still a small platform, so you may find the interface being too basic and the overall product missing some more advanced social management features.

Suited for: individuals, small and big businesses.

20. MeetEdgar

MeetEdgar offers all the social media management services plus automated posts and republishing of your old content.

Advantages:

  • Organize, schedule and publish content.
  • Edgar automatically creates, shares, and reshares your content across social media.
  • Edgar automatically writes status updates for you from your articles or blog posts, by autogenerating posts texts versions.

Disadvantages: The reporting tools are limited.

Suited for: individuals and small businesses. They have only one plan of $49/month that supports up to 25 social media accounts.

21. Sprinklr

Sprinklr is a social media management platform for enterprises (large teams managing multiple accounts).

Advantages:

  • Advanced social listening tools covering 3 billion consumers, across 350 sources, 26 social channels.
  • You can use the insights they provide you to create more customized content, engage customers and run better advertising campaigns.
  • Social Care, their social inbox, helps you to build relationships with your customers through social interactions.

Disadvantages: The interface is not user-friendly as compared to other platforms. User experience is not intuitive.

Suited for: large teams.

22. Zoho

Zoho is a social management platform for agencies and businesses. It allows collaboration and management of multiple social accounts and profiles.

Advantages:

  • It offers all the main social media management tools for scheduling, publishing and reporting.
  • You can bulk schedule content.
  • Collaboration is made easy from brainstorming on post texts to commenting on performance reports.

Disadvantages: User experience is not the greatest, it could be improved.

Suited for: agencies and businesses.

23. DrumUp

DrumUp is a social media management and content marketing app.

Advantages:

  • They offer a great content curation tool to help you save time planing your social posts and keep your consumers engaged.
  • Post while you browse the web with their Chrome extension.

Disadvantages: Content created on other websites can be added to the platform, however you have to manually schedule it.

Suited for: individuals, small and large businesses, agencies.

24. IFTTT

IFTTT offers a suite of applets that help you automate a variety of actions on social media.

Advantages:

IFTTT helps you to :

  • Tweet your Instagrams as native photos on Twitter.
  • Automatically share a new YouTube video to a Facebook page
  • Automatically share new posts on your WordPress site to a Facebook page.
  • Automatically change your Twitter profile picture when you change your Facebook profile pic.
  • Sync your new Instagram pictures on a Pinterest board

Disadvantages: It doesn’t offer the regular social media management services.

Suited for: individuals, businesses.

25. Falcon.io

Advantages:

  • Collaborative scheduling calendar
  • One social inbox for all social channels
  • Social analytics reports can be merged with CRM data for a 360 view.

Disadvantages: Their plans get a bit pricy.

Suited for: individuals, businesses, agencies.

26. Thryv

Thryv is a software for small businesses that offers also social media management services.

Advantages:

  • Regular scheduling and publishing tools.
  • Thryv offers 525.000 pre-written posts that you can use can customize for your brand.
  • They have a content team that can write social media posts for you

Disadvantages: Doesn’t offer complex social media features like analytics and social listening.

Suited for: small businesses.

27. Postcron

Postcron is a simple tool that you can use to schedule your content on multiple social media platforms.

Advantages:

  • Post on Facebook, Twitter, Instagram, LinkedIn and Google+ at the same time.
  • Post photos and videos on Instagram
  • Bulk content uploader

Disadvantages: Postcron is a basic social management tool. If you need extra services, you won’t have them with Postcron.

Suited for: individuals, businesses.

28. Reputation.com

Reputation’ Social Suite is a decent social tool that you can use for elementary social needs.

Advantages:

  • Create and schedule content
  • Possibility to curate quality content
  • Social listening tools
  • Focus on local and regional reach and campaigns

Disadvantages: Reputation’s social suite is part of a larger pack, so you won’t find the most advanced social tools.

Suited for: individuals, businesses.

29. Oktopost

Oktopost is a social media management platform for B2B enterprises.

Advantages:

  • Scheduling, publishing and reporting tools
  • The possibility to allow your employees to share brand content on their social networks
  • Social media campaigns

Disadvantages: The interface is not intuitive.

Suited for: businesses, enterprises.

30. Planable

Planable is a visualy pleasant social calendar.

Advantages:

  • Collaborative creation and publishing of social content
  • Posts previews
  • Easy team collaboration

Disadvantages: User interface is not intuitive.

Suited for: individual, businesses.

Have you already found what you were looking for?

See also: How to Create a Powerful Social Media Marketing Strategy?