Pinterest is one of the key social media channels devoted to images and photographs. Users share their interests, their passions and events in the form of tables which accumulate pins. Companies are also using Pinterest, integrating the channel into their social media strategy.
If you are one of them and you’re wondering about the best way to get repins for your images, I invite you to take a few minutes to read these lines and the infographic bellow made by Curalate. Marketers need to learn to market without words.
The lessons are rich and focus on technical and specific images as color optimization elements, saturation, ratio, background etc.. For example, did you know that the “red-orange” pictures get almost twice as many repins that “blue” images?
Studies have shown that images with less than 30% background are repinned the most.. Also, those who use many colors have 3.25 times more repins per image than images with a single dominant color. Images with a very good report width – height, like 2:3, are most repinned than the very tall ones (4:5).
Question: what do you think about the results of this study? I look forward to hearing from you.
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