Pinterest is one of the key social media channels devoted to images and photographs. Users share their interests, their passions and events in the form of tables which accumulate pins. Companies are also using Pinterest, integrating the channel into their social media strategy.
If you are one of them and you’re wondering about the best way to get more repins on Pinterest for your images, I invite you to take a few minutes to read these lines and the infographic bellow made by Curalate. Marketers need to learn to market without words.
The lessons are rich and focus on technical and specific images as color optimization elements, saturation, ratio, background etc.. For example, did you know that the “red-orange” pictures get almost twice as many repins that “blue” images?
Studies have shown that images with less than 30% background are repinned the most.. Also, those who use many colors have 3.25 times more repins per image than images with a single dominant color. Images with a very good report width – height, like 2:3, are most repinned than the very tall ones (4:5).
Question: what do you think about the results of this study? I look forward to hearing from you.
Hot in Social Media is an independent online community for the social generation founded in 2012.
For those of you who are working in Marketing, PR, Advertising or any other domain where a good understanding of social media marketing is a must nowadays and want to be up to date with the latest news and tips right when they are happening, you must subscribe to our Email, RSS or join Hot in Social Media on Facebook.