The world of social media marketing and advertisements is highly dynamic. You cannot afford to stick to either anyone or static tactic. You need to stay aware of the latest trends and accordingly craft your marketing strategy. Among all social media marketing platforms, Facebook is the most receptive platform. How to advertise on Facebook to earn maximum possible engagement and generate maximum possible leads?
Here, the top 10 trends in Facebook ads are presented which will help you to get maximum ROI on your Facebook marketing campaign.
Top 10 Trends in Facebook Ads to Watch
According to Facebook, globally, there are over 2.01 billion monthly active Facebook users for June 2017, a 17% Y-o-Y increase.
Hence, statistically, Facebook is too big to ignore. The bigger the audience is, the better the reach will be. On the other hand, it also implies that you need to come up with more creative ideas for Facebook Ads to reach your target customers. Let’s take a look at the top trends in Facebook Ads.
1. Exclusively explore messenger bots
Messenger Chatbots are an essential tool for marketing in future. They are able to help you develop strong customer relationships. It enables you to provide instant and automatic replies to standard queries which overall streamline your sales processes. Even you can use automated messages to share product updates with your existing customer base. The new API of Facebook allows you to track between a Facebook Login ID and a Messenger ID to offer a perfect experience to your customer between Facebook and Messenger.
2. Have more focus on warm leads instead of cold customers
It is always easy to win warm leads over cold customers. Since they are aware of your business, have visited your website, and know about your products/services, they can be convinced easily with your ads. To target warm leads, you should use ‘Facebook custom audience’. Align your advertisements with your custom audience. You can use a tool, Lookalike audience, to target a specific population based on their interests.
3. Try hands on multi-product dynamic Facebook Ads
If you want to attract more traffic to important sections of your website, the best way is to go for dynamic Facebook Ads. Under Carousel ad format, you can display up to ten images and links within a single advert unit to drive people to definite portions of your website. Similarly, if your target audience is mobile users, Canvas ad format is the best option for you. There you can tell stories and share insights on your products. Again, Facebook Collection ad format is a good option to drive mobile purchases in a more visual and immersive way.
4. Optimize for mobile
It has been over said till now that mobile is the future of digital marketing strategy. And, this is true too! Most of the Facebook users, today, operate Facebook on their mobile devices. It is crucial that brands leverage mobile marketing strategy to engage with a wider range of target audience. Facebook marketplace, Facebook Lite, and Messenger Lite are meant absolutely to knock the mobile segments.
5. Facebook marketplace
Facebook Marketplace was launched in October 2016 to enable users to buy and sell with their local community. According to Facebook, more than 450 million people visit ‘buy and sell’ groups each month — from families in a local neighborhood to collectors around the world. To visit Marketplace, you need to tap on the shop icon at the bottom of the Facebook app and start walking around. You can post items for sale as well as you can discover items for sale near your location.
Currently, the Marketplace is accessible on the Facebook app to people above the age of 18 in the US, UK, Australia, New Zealand, Chile, and Mexico.
6. Facebook workplace
The Facebook workplace is a corporate messaging tool launched by Facebook. It functions similar to Microsoft’s Team/Slack. It enables collaboration and communication within members of a company. This corporate messaging tool, by Facebook is much like Microsoft’s Team or Slack. The main goal of the workplace is to connect your whole organization with familiar tools, helping everyone in your business turn ideas into action. This function is highly anticipated to change the face of B2B Facebook marketing.
7. Highly creative and brilliant images for Facebook Ads
Most of the social media marketers use similar images across all platforms. However, a wise marketer will not go into a flow. For facebook Ads, you need to consider the audience which is going to see your advertisement. Considering Facebook parameters, you need to select your image and have minimal text on it. Recommended image size is 1200 x 628 pixels. The image has to be a great combination of creativity and brilliance that convey your brand voice as well as compel the user to perform on CTA.
According to AdEspresso, in your Facebook Ad images, “utilize contrasting colours and bold fonts, mix positive and negative space, and spice up your ad with complementary colours.”
You can check image strength with the help of Text Overlay tool. This text overlay tool will give you ratings based on your image quality in the following format.
To get a green check in the above ratings, consider putting most of your text in the text area of your advert instead of in the advert image.
8. A copy that really converts
Remember the content for advertisement is not just content, it is a copy! Draft your copy that really converts. Follow all guidelines of Facebook Ads and check sentiment of your copy before you publish your advertisement. Do not go beyond the recommended character limits as follows: 90 characters for Text, 25 characters for Headline, and 30 characters for Link description. And your overall content should be enough persuasive to lead to CTA button. Use words like “you”, “free”, “instantly”, “now”, “new”, and others to encourage readers. Facebook is very cautious about the sentiment of your content – always try to have it either positive or negative but never neutral. To ensure the tone of your copy, you can use Lexalytics tool. Precisely, keep your copy crisp, clear, and convincing.
9. Embrace videos in Facebook Ads
Social media marketing is incomplete if you do not use video advertisements. Videos have an excellent capacity to engage with users. One tip is to keep your headline short- not more than five words so the entire focus goes on video content. Depending upon your product/service, you can also opt to demonstrate your ad through LIVE video.
10. Create compelling and irresistible landing pages
Only coming up with Facebook Ad is not enough. You also need to create compelling and irresistible landing pages which match with your ad content. Whether you want people to download an eBook or buy a product, the design of your landing page and content/image/theme of your Facebook Ad should be similar. To check which landing page is giving optimized results, you can perform A/B testing. You can also test image, content, and timing with respect to a specific landing page and vice-versa. If any landing page or any advertisement is not performing well, you can pause the campaign to make the required changes and rerun the campaign.
Advertisers are spending more money than ever before on Facebook Ads as it has emerged as one of the biggest social media platforms to engage with their target audience. Having these latest trends in your hand, it should now not be difficult for you to target your browsers and convert them into buyers. Get started with Facebook Ads now and experience its benefits like never before.
See also: How to Use Use Facebook Live to Generate Quality Leads?