TikTok has become a major influence in the beauty industry, transforming our routines with viral trends and hacks that everyone wants to try. From skincare secrets and haircare tips to stunning makeup looks and creative nail art, TikTok’s beauty influencers are setting the pace. In this article, we’ll dive into the latest TikTok beauty trends, showcasing the tips and tricks that are making waves. Whether you’re looking to perfect your skincare regimen, refresh your hairstyle, or find inspiration for your next manicure, these trending TikTok tips are sure to elevate your beauty game. Get ready to discover the most popular and effective beauty trends that TikTok has to offer!
- Pretty
- OOTD
- Then & Now Makeup
- Clean Girl Makeup
- Beauty Must-Haves
- Glass Skin With Korean Skincare
- Dermatologist-Recommended Skincare Routine
- Mermaid Waves
- ’90s Haircuts
- Summer Hairstyles
- Glass Nails
- Celebrity Lookalike
- Who’s Most Likely To, Couples Edition
- Beautiful Landscapes
Most Popular TikTok Beauty Trends in 2024
1. Pretty
One of the most captivating trends on TikTok is the simple yet mesmerizing showcase of stunningly attractive people. These videos, often captioned with words like “pretty” or “gorgeous,” feature still shots and short clips of beautiful women and men, celebrating natural beauty and aesthetic appeal. Whether it’s the flawless makeup, striking features, or simply the charisma of the individuals, these videos are a visual treat that leaves a lasting impression.
2. OOTD
Another popular trend lighting up TikTok is the “Outfit of the Day” videos, often set to catchy remixes like the upbeat version of the song “Maneater.” In these clips, users, typically stunning fashionistas, dance and twirl to showcase their stylish ensembles. This trend is all about celebrating personal style and creativity, inspiring viewers with fashion ideas and the confidence to express themselves through their outfits. Whether it’s casual chic, bold streetwear, or elegant attire, these videos offer a daily dose of fashion inspiration that’s both fun and engaging. If you’re interested in TikTok fashion trends, check out the article I wrote on that specific topic.
3. Then & Now Makeup
A fascinating trend on TikTok highlights the evolution of makeup styles through different stages of life. In these engaging videos, creators showcase how their makeup routines have changed over the years. The same creator appears as both her current and past self, applying makeup as she did then and now, while humorously critiquing and observing each version. This trend not only offers a nostalgic look at past beauty habits but also provides insights into how personal styles evolve. It’s a delightful mix of self-reflection and beauty tips, perfectly capturing the essence of TikTok makeup trends.
4. Clean Girl Makeup
The “Clean Girl Makeup” trend on TikTok is all about achieving a fresh, natural, and effortlessly polished look. This aesthetic emphasizes minimalism and simplicity, focusing on glowing skin, subtle highlights, and soft, neutral tones. TikTok creators share their step-by-step routines to nail this look, from skin prep with hydrating products to light foundation, fluffy brows, and a touch of lip gloss. The goal is to enhance natural features without heavy makeup, resulting in a radiant, no-makeup makeup look that’s perfect for everyday wear. This TikTok creator shows how she does her clean girl makeup and where she thinks many people go wrong when trying this style of makeup.
5. Beauty Must-Haves
A standout trend on TikTok revolves around beauty must-haves, where creators highlight essential products that have transformed their routines. These videos showcase a variety of skincare, makeup, and hair care products, often with detailed reviews and demonstrations. From cult-favorite serums and must-try mascaras to game-changing hair tools, TikTok influencers share their top picks that they swear by. This trend not only helps viewers discover new products but also offers genuine insights into why these items are considered essential. It’s a treasure trove of recommendations, helping beauty enthusiasts find their next favorite product.
6. Glass Skin With Korean Skincare
A highly popular trend on TikTok centers around Korean skincare routines, specifically the coveted “glass skin” look. This trend features detailed tutorials and product recommendations aimed at achieving flawless, translucent skin that appears smooth and radiant. TikTok creators share their step-by-step processes, from double cleansing and exfoliating to layering hydrating serums and moisturizers. The goal is to achieve a luminous, dewy complexion that looks almost reflective, akin to glass. With its emphasis on meticulous care and high-quality products, this trend has captivated beauty enthusiasts seeking to elevate their skincare game and attain that perfect glass skin glow.
7. Dermatologist-Recommended Skincare Routine
A rising trend on TikTok focuses on dermatologist-recommended skincare routines, bringing professional advice directly to viewers’ screens. In these videos, dermatologists and skincare experts share their expert tips, product recommendations, and step-by-step routines to address various skin concerns. From tackling acne and hyperpigmentation to anti-aging and sun protection, these trusted professionals provide science-backed guidance to help users achieve healthier skin. This trend is a hit among those seeking reliable and effective skincare advice, offering a credible source of information amidst the plethora of beauty content on the platform. Just remember to always take everything with a grain of salt and immediately stop products that don’t work for you, even if they’re recommended by a specialist. Always stick with what works for you.
8. Mermaid Waves
The latest buzz in TikTok hair trends is all about achieving those dreamy mermaid waves. These videos demonstrate step-by-step techniques to create the perfect beachy, wavy hairstyle that’s become very popular. Whether using a special waver tool, braiding techniques, or simple heat styling tricks, TikTok creators make it look easy to get those voluminous, flowing waves. Dive into these tutorials to get that effortless, tousled look that’s perfect for any occasion!
9. ’90s Haircuts
The nostalgia for the ’90s has made a major comeback, and TikTok is buzzing with creators showcasing iconic ’90s haircuts. From the classic Rachel cut inspired by “Friends” to edgy pixie cuts and blunt bobs, these retro styles are being revived with a modern twist. Tutorials often feature step-by-step guides on achieving these looks, along with tips on how to adapt them for today’s fashion. This trend not only brings a blast from the past but also shows how timeless and versatile ’90s haircuts can be, inspiring a whole new generation to embrace these iconic styles.
10. Summer Hairstyles
As the temperatures continue to rise, TikTok users are sharing their favorite summer hairstyles to keep cool and stylish. From effortless beach waves and boho braids to chic updos and playful ponytails, these videos offer a plethora of ideas perfect for summer vibes. Many creators focus on quick and easy styles that can withstand the heat and humidity, ensuring you look fabulous whether you’re at the beach, at a festival, or just out and about.
11. Glass Nails
The latest buzz in TikTok nail art trends is all about “glass nails.” This captivating look mimics the appearance of translucent, glass-like surfaces on your nails, creating a stunning and ethereal effect. TikTok creators share tutorials on how to achieve this trend, often using a combination of clear gel, iridescent foils, and intricate designs to enhance the glassy finish. The result is a set of nails that catch and reflect light beautifully, making them a perfect choice for anyone looking to add a touch of elegance and modern flair to their manicure.
And here are some more general nail art inspos:
12. Celebrity Lookalike
This one is not so much of a trend, but advice from a creator to find your celebrity lookalike, focusing on matching skin tone, eye color, and similar features. The idea is to pull inspiration from these celebrities in terms of outfits, makeup, and color choices that would flatter their own appearance. By identifying a celebrity doppelgänger, users can gain confidence and new ideas for enhancing their style, making it easier to visualize what looks and colors might suit them best. This practical advice adds a fun and personalized twist to the process of discovering one’s own beauty and fashion preferences.
13. Who’s Most Likely To, Couples Edition
One of the most entertaining trends on TikTok is the “Who’s Most Likely To” challenge, featuring beautiful couples answering fun and quirky questions about their relationship. In these videos, couples respond to prompts like “Who’s most likely to forget an anniversary?” or “Who’s most likely to start a dance party?” by pointing to or tagging each other. This trend not only showcases the chemistry and dynamics between partners but also offers a glimpse into their playful and candid moments. It’s a delightful way for couples to engage with their audience, share laughs, and highlight the unique aspects of their relationships. Even celebrity couples are doing this trend, this is Selena Gomez and her partner, Benny Blanco.
14. Beautiful Landscapes
Another captivating trend on TikTok focuses on showcasing beautiful landscapes from around the world. These videos take viewers on a virtual journey to breathtaking locations, from serene beaches and lush forests to majestic mountains and vibrant cityscapes. TikTok creators capture stunning views, often pairing them with soothing music or insightful commentary, offering a moment of tranquility and inspiration. This trend not only highlights the beauty of our planet but also encourages viewers to explore and appreciate the natural world around them. It’s a visual treat that provides a refreshing escape from the daily grind, reminding us of the wonders that await beyond our screens.
TikTok continues to be a treasure trove of beauty inspiration, offering a diverse array of TikTok trends that cater to every style and preference. From achieving flawless “glass skin” and mastering mermaid waves to reviving ’90s haircuts and embracing the “clean girl makeup” look, these trends are shaping the beauty routines of millions. Whether you’re looking to experiment with new products, find your celebrity lookalike for fashion inspiration, or simply enjoy the creativity and talent showcased in these videos, TikTok has something for everyone. To stay ahead of these rapidly changing trends and track emerging content, consider using social media monitoring tools to keep your finger on the pulse of viral beauty moments. Happy scrolling and glowing!
