TikTok has become a major influence in the beauty industry, transforming our routines with viral trends and hacks that everyone wants to try. From skincare secrets and haircare tips to stunning makeup looks and creative nail art, TikTok’s beauty influencers are setting the pace. In this article, we’ll dive into the latest TikTok beauty trends, showcasing the tips and tricks that are making waves. Whether you’re looking to perfect your skincare regimen, refresh your hairstyle, or find inspiration for your next manicure, these trending TikTok tips are sure to elevate your beauty game. Get ready to discover the most popular and effective beauty trends that TikTok has to offer!
- Project Pan
- Minimalistic Skincare Routine
- Natural Hair and Deconstructed Hairstyles
- Bad Bih 4 Ya Glow-Ups
- 3D Nail Art and Bold Nail Colors
- Face Taping
- Matcha Skincare
- Drugstore Shampoo and Hair Products
- Pretty
- OOTD
- Then & Now Makeup
- Clean Girl Makeup
- Beauty Must-Haves
- Glass Skin With Korean Skincare
- Dermatologist-Recommended Skincare Routine
- Mermaid Waves
- Irish Waves
- ’90s Haircuts
- Summer Hairstyles
- Glass Nails
- Celebrity Lookalike
- Who’s Most Likely To, Couples Edition
- Beautiful Landscapes
Most Popular TikTok Beauty Trends in 2024
1. Project Pan
With trends like minimalism and a no/low-buy year going around, some people are starting to realize that social media, in particular, has led them on a path of over-consumerism, and they’ve bought products they aren’t using or finishing up. Project Pan was invented to promote the idea of completely using up your existing products before buying new ones. In other words, you need to “hit pan” on your beauty products before giving in to the temptation to buy more. This is incredibly important because it encourages consumers to value what they already have and it reduces waste, which benefits both the Planet and people’s wallets. Well, not the product companies’ wallets, but those of the customers.
2. Minimalistic Skincare Routine
Keeping up with the low-budget and less-consumerist trend, people also want fewer steps in their skincare routines. This saves money because you’re buying fewer products, time spent in the bathroom, and space in your drawers. It’s a win-win-win if you ask me.
3. Natural Hair and Deconstructed Hairstyles
Natural hair texture has been making a comeback in the last few years and is in full swing in 2025. This is such good news for my curly girls. I know the pain of fighting with your hair texture, and you really don’t need to. More and more people are willing to embrace and enhance their natural beauty, including their curls. Learn how to take care of your natural hair, and it will look fabulous! In addition to natural hair texture, people are also embracing relaxed, deconstructed hairstyles. Glam is still in, but laid-back hairstyles are perfect for day-to-day, so the more ideas we get, the better.
4. Bad Bih 4 Ya Glow-Ups
The “Bad Bih 4 Ya” song by Gloria Boyd is very popular right now on TikTok, and it has been used for several types of videos from people just being sassy or funny to full glow-ups and glam transformations, since the sound is perfect for video transitions. Here are a few awesome glow-ups that are meant to shut down any haters:
5. 3D Nail Art and Bold Nail Colors
Nude nails are not going anywhere, but bold nails are making a comeback as well, with intricate 3D nail art or simply bold colors. This year, we’re seeing quite a juxtaposition of beauty trends on TikTok, with people either wanting to go full natural or full glam, which is interesting to see. But hey, don’t feel like you have to conform to a certain style, glam up or pair down as your heart dictates that day. Always listen to your heart when it comes to beauty and fashion. Trends come and go, but style remains. On a less serious and less-of-a-tangent note, here are some gorgeous nails if you want to go for some intricate designs for spring and summer.
In this article from Goldie, you can find out how to boost your nail business on social media and other practical nail salon marketing ideas you can use this year for your business.
6. Face Taping
Face taping is not something new, especially in the entertainment industry, and it has been quite popular for some years, but this year, with people starting to move away from Botox and fillers, more and more people are starting to rely on face taping as an alternative. There are different types of face tapes that work in two different ways: there is tape with strings attached, which is strategically placed on the face to mimic an instant facelift effect, and there is tape that is placed on the face typically overnight, with the purpose of freezing the muscles it’s attached to (similarly to Botox in a way), and reducing expression lines over time. Some dermatologists warn that these effects are just temporary and you might get skin irritation, while other users swear that their muscles become frozen after a while, even when they’re not wearing tape, which would hopefully have a long-term effect on the formation of new wrinkles. You do have to wear the tape every night, though, to see and maintain the effects. People have either been using face tape specifically designed for this purpose, or cheating the system with surgical/medical silicone tape or kinesiological tape to save on costs.
7. Matcha Skincare
People are trying to find natural alternatives for skincare rituals, and face masking has been around for ages, with women using all kinds of products from the kitchen to create face masks. Since green tea has many antioxidants and has been used in skincare for its powerful anti-inflammatory and anti-aging properties, a matcha face mask actually sounds very good.
8. Drugstore Shampoo and Hair Products
After trying expensive, high-end hair products, some people are starting to realize their hair looks just as good or better with drugstore hair products, and are trying drugstore shampoos again for financial reasons. Of course, it’s not a one-size-fits-all type of thing, and some people’s hair will do well on different kinds of products, but if you want to save some money, it’s worth trying some drugstore shampoos. Expensive does not always equal better.
9. Pretty
One of the most captivating trends on TikTok is the simple yet mesmerizing showcase of stunningly attractive people. These videos, often captioned with words like “pretty” or “gorgeous,” feature still shots and short clips of beautiful women and men, celebrating natural beauty and aesthetic appeal. Whether it’s the flawless makeup, striking features, or simply the charisma of the individuals, these videos are a visual treat that leaves a lasting impression.
10. OOTD
Another popular trend lighting up TikTok is the “Outfit of the Day” videos, often set to catchy remixes like the upbeat version of the song “Maneater.” In these clips, users, typically stunning fashionistas, dance and twirl to showcase their stylish ensembles. This trend is all about celebrating personal style and creativity, inspiring viewers with fashion ideas and the confidence to express themselves through their outfits. Whether it’s casual chic, bold streetwear, or elegant attire, these videos offer a daily dose of fashion inspiration that’s both fun and engaging. If you’re interested in TikTok fashion trends, check out the article I wrote on that specific topic.
11. Then & Now Makeup
A fascinating trend on TikTok highlights the evolution of makeup styles through different stages of life. In these engaging videos, creators showcase how their makeup routines have changed over the years. The same creator appears as both her current and past self, applying makeup as she did then and now, while humorously critiquing and observing each version. This trend not only offers a nostalgic look at past beauty habits but also provides insights into how personal styles evolve. It’s a delightful mix of self-reflection and beauty tips, perfectly capturing the essence of TikTok makeup trends. Right now, the 2015 vs 2025 makeup trend is popular.
12. Clean Girl Makeup
The “Clean Girl Makeup” trend on TikTok is all about achieving a fresh, natural, and effortlessly polished look, and it’s here to stay for 2025 as well. This aesthetic emphasizes minimalism and simplicity, focusing on glowing skin, subtle highlights, and soft, neutral tones. TikTok creators share their step-by-step routines to nail this look, from skin prep with hydrating products to light foundation, fluffy brows, and a touch of lip gloss. The goal is to enhance natural features without heavy makeup, resulting in a radiant, no-makeup makeup look that’s perfect for everyday wear. This TikTok creator shows how she does her clean girl makeup and where she thinks many people go wrong when trying this style of makeup.
13. Beauty Must-Haves
A standout trend on TikTok revolves around beauty must-haves, where creators highlight essential products that have transformed their routines. These videos showcase a variety of skincare, makeup, and hair care products, often with detailed reviews and demonstrations. From cult-favorite serums and must-try mascaras to game-changing hair tools, TikTok influencers share their top picks that they swear by. This trend not only helps viewers discover new products but also offers genuine insights into why these items are considered essential. It’s a treasure trove of recommendations, helping beauty enthusiasts find their next favorite product.
14. Glass Skin With Korean Skincare
A highly popular trend on TikTok centers around Korean skincare routines, specifically the coveted “glass skin” look. This trend features detailed tutorials and product recommendations aimed at achieving flawless, translucent skin that appears smooth and radiant. TikTok creators share their step-by-step processes, from double cleansing and exfoliating to layering hydrating serums and moisturizers. The goal is to achieve a luminous, dewy complexion that looks almost reflective, akin to glass. With its emphasis on meticulous care and high-quality products, this trend has captivated beauty enthusiasts seeking to elevate their skincare game and attain that perfect glass skin glow.
15. Dermatologist-Recommended Skincare Routine
A rising trend on TikTok focuses on dermatologist-recommended skincare routines, bringing professional advice directly to viewers’ screens. In these videos, dermatologists and skincare experts share their expert tips, product recommendations, and step-by-step routines to address various skin concerns. From tackling acne and hyperpigmentation to anti-aging and sun protection, these trusted professionals provide science-backed guidance to help users achieve healthier skin. This trend is a hit among those seeking reliable and effective skincare advice, offering a credible source of information amidst the plethora of beauty content on the platform. Just remember to always take everything with a grain of salt and immediately stop products that don’t work for you, even if they’re recommended by a specialist. Always stick with what works for you.
16. Mermaid Waves
The latest buzz in TikTok hair trends is all about achieving those dreamy mermaid waves. These videos demonstrate step-by-step techniques to create the perfect beachy, wavy hairstyle that’s become very popular. Whether using a special waver tool, braiding techniques, or simple heat styling tricks, TikTok creators make it look easy to get those voluminous, flowing waves. Dive into these tutorials to get that effortless, tousled look that’s perfect for any occasion!
17. Irish Waves
Another trendy hairstyle is all about Irish waves. This is actually a hair type, not a hairstyle you’re trying to achieve. Irish hair or Irish waves are defined by a more wavy pattern underneath (the bottom part of your hair that grows from the nape of your neck) and a straighter or smoother top layer. The goal is to obtain a more consistent wave pattern all throughout your hair, which also smoothes out frizz that you typically get on top, and that can be achieved with a few tricks that are designed for this particular hair pattern, which requires a different routine than one for typically curly hair. Here is a great tutorial for Irish waves:
18. ’90s Haircuts
The nostalgia for the ’90s has made a major comeback, and TikTok is buzzing with creators showcasing iconic ’90s haircuts. From the classic Rachel cut inspired by “Friends” to edgy pixie cuts and blunt bobs, these retro styles are being revived with a modern twist. Tutorials often feature step-by-step guides on achieving these looks, along with tips on how to adapt them for today’s fashion. This trend not only brings a blast from the past but also shows how timeless and versatile ’90s haircuts can be, inspiring a whole new generation to embrace these iconic styles. Look for the butterfly cut, the Sabrina Carpenter cut, the shag or wolf cut, and the Birkin bangs.
19. Summer Hairstyles
As the temperatures continue to rise, TikTok users are sharing their favorite summer hairstyles to keep cool and stylish. From effortless beach waves and boho braids to chic updos and playful ponytails, these videos offer a plethora of ideas perfect for summer vibes. Many creators focus on quick and easy styles that can withstand the heat and humidity, ensuring you look fabulous whether you’re at the beach, at a festival, or just out and about.
20. Glass Nails
Last year’s buzz in TikTok nail art trends was all about “glass nails”, but they’re still going strong along with the bolder nails I mentioned above. This captivating look mimics the appearance of translucent, glass-like surfaces on your nails, creating a stunning and ethereal effect. TikTok creators share tutorials on how to achieve this trend, often using a combination of clear gel, iridescent foils, and intricate designs to enhance the glassy finish. The result is a set of nails that catch and reflect light beautifully, making them a perfect choice for anyone looking to add a touch of elegance and modern flair to their manicure.
And here are some more general nail art inspos:
21. Celebrity Lookalike
This one is not so much of a trend, but advice from a creator to find your celebrity lookalike, focusing on matching skin tone, eye color, and similar features. The idea is to pull inspiration from these celebrities in terms of outfits, makeup, and color choices that would flatter their own appearance. By identifying a celebrity doppelgänger, users can gain confidence and new ideas for enhancing their style, making it easier to visualize what looks and colors might suit them best. This practical advice adds a fun and personalized twist to the process of discovering one’s own beauty and fashion preferences.
22. Who’s Most Likely To, Couples Edition
One of the most entertaining trends on TikTok is the “Who’s Most Likely To” challenge, featuring beautiful couples answering fun and quirky questions about their relationship. In these videos, couples respond to prompts like “Who’s most likely to forget an anniversary?” or “Who’s most likely to start a dance party?” by pointing to or tagging each other. This trend not only showcases the chemistry and dynamics between partners but also offers a glimpse into their playful and candid moments. It’s a delightful way for couples to engage with their audience, share laughs, and highlight the unique aspects of their relationships. Even celebrity couples are doing this trend, this is Selena Gomez and her partner, Benny Blanco.
23. Beautiful Landscapes
Another captivating trend on TikTok focuses on showcasing beautiful landscapes from around the world. These videos take viewers on a virtual journey to breathtaking locations, from serene beaches and lush forests to majestic mountains and vibrant cityscapes. TikTok creators capture stunning views, often pairing them with soothing music or insightful commentary, offering a moment of tranquility and inspiration. This trend not only highlights the beauty of our planet but also encourages viewers to explore and appreciate the natural world around them. It’s a visual treat that provides a refreshing escape from the daily grind, reminding us of the wonders that await beyond our screens.
TikTok continues to be a treasure trove of beauty inspiration, offering a diverse array of TikTok trends that cater to every style and preference. From achieving flawless “glass skin” and mastering mermaid waves to reviving ’90s haircuts and embracing the “clean girl makeup” look, these trends are shaping the beauty routines of millions. Whether you’re looking to experiment with new products, find your celebrity lookalike for fashion inspiration, or simply enjoy the creativity and talent showcased in these videos, TikTok has something for everyone. To stay ahead of these rapidly changing trends and track emerging content, consider using social media monitoring tools to keep your finger on the pulse of viral beauty moments. Happy scrolling and glowing!
