Social network traffic is not easy to convert into customers. It is one of the most cost-effective marketing channels which has two type of audience base:
So to make revenue trickle in from this versatile audience base, it will need the right tactics with perfect execution.
In this post, you will be able to learn 7 proven techniques that eventually makes your social media traffic into a huge base of paying customers. Enjoy!
Planning is the very first thing you do before you jump into profitable SMM (Social Media Marketing). Find out the answers to the following questions:
The answers to this question will be the materials to build a concrete strategy to achieve your goal on social networks.
When your posts are just viewed and scrolled down, that means your content lacks the analysis of the 1st point I explained. You did not use triggering keywords, the right message and neither analyzed what your audience likes.
So to have your audience click with the intention of purchase, here are some cool techniques you can use:
On social networks, the users are the king, not the content!
Your audience will expect you treat them like a people and not as a money making machine. So your contents must have limited sales tone and maximum helpful approach.
Your audience base in social networks is full of different type of people. They all got their own requirements and that will vary. So when you bring them your offers that may not satisfy all if it’s in the same format with the same message.
So here are some techniques you can use to distribute your traffic for maximum conversion:
Landing pages are great ways to push the visitors to take an action. Most of the company’s use different landing pages for their traffic what they get from SMM. It enhances the chance of purchasing more.
This is a vital area where all your efforts may either succeed or fail. You manage to get sale ready clicks to your pages but due to the lack of UX, content, design and technical issues, your customer may abandon the purchase. Now that’s horrible!
Here are some important techniques you can use to fix this:
These are the most common techniques that work for almost all web pages. You may also follow these UX tips to enhance the user experience for converting your traffic into paying customers. Yet, make sure you also look into the color combination, logo placement, data fields of the order form and page session as well.
Scheduling the contents for the correct time is significant for conversion. Your audience is available most of the times during a day but not active. There is a particular time slot when people are energetic on social media and that’s the right time to reach them with your offer.
Here are some recommended time slots to reach out on social media-
Keep in mind that this schedule may differ depending on demography. So you must analyze the best time to post on social media before you post anything.
Do not expect your audience to buy from you unless they trust you or find you reliable. Hence, your interaction will play a significant role in building that relationship with your audience.
Here are some basic tips interact on social media:
As much as your audience will talk with you, the more trust they will gain. Thus, the possibility of converting into a paid customer will increase.
Mistakes are bound to happen and it teaches us a lot too. But not repeating them and staying cautious is the key to succeeding in SMM. So here are some don’ts which you must avoid:
Still, mistakes of new types will always bother you. But not repeating it will help you to make your social media audience more ready to buy from you.
Converting social media traffic is tough because we make it tough. If we analyze data we can see that how easily people are getting significant amount paid customers from their social networks. I have studied that business and concluded my findings here.
So what are you waiting for?
Start applying these techniques and start to convert social network audience into paying customers, right away.
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