30 Top Social Media Monitoring Tools You Need to Try

top 30 social media monitoring tools


Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager.


30 Top Social Media Monitoring Tools You Need to Try


1. Sprout Social

sproutsocial tool


Sprout social is a management tool that is good for brand monitoring, message scheduling, publishing and web alerts. Sign up for a free 30 day trial of Sprout Social.


2. Hootsuite




Hootsuite is ranked as one of the top most used free social media monitoring tool. This tool gives and analyses information from social media networks such as Facebook, twitter, Google+, LinkedIn and WordPress among others. Sign up for a Free 30 day trial of HootSuite Pro right away.


3. TwitterCounter

twittercounter tool


TwitterCounter is a tool that helps in tracking Twitter users and also provides statistics of usage. It also helps in showing the most recent users and how many number of followers each one has.


4. SocialBro

socialbro tool


SocialBro is a tool that helps in Twitter analysis and account management. Helps managers in understanding their business and develop growth strategies.

5. Social Mention

social mention tool


Social mention is one of the most popular social media monitoring tools that monitors lots of social media sites. This tool analyses and also helps measure social media influence.


6. Twazzup

twazzup tool


Twazzup is a monitoring tool designed for Twitter users. This tool helps in tracking and giving real time updates.


7. Addictomatic

addictomatic tool


Addictomatic is more similar to Twazzup functionalities. The only difference between the two is that Addictomatic can be used in more sites such as YouTube, WordPress, Bing, Google and Ask.com among others. It helps to monitor brand development and reputation thus useful for a business.


8. HowSociable

how sociable tool


HowSociable as the name suggest is a tool that measures how sociable are you or your competitors in the social media field. This tool helps everyone to know if their presence is being felt by the customers of their brand or by the target market.


9. IceRocket

icerocket tool


IceRocket is another tool that is available in 20 different languages thus good for providing information on a wide target market. It is mostly used in monitoring Facebook, Twitter and blogs.


10. Mention



Mention is a new and useful social media monitoring tool that will monitor millions of sources (in 42 languages) and make sure you’re not missing anything new that will be published on social networks, blogs or any web page about your brand (personal or business).


11. Netvibes



Netvibes is a tool that can tracks customers, clients and competitors as well as your personal or business brand on different social media channels.


12. Google Alerts

google alerts tool


Google alerts are alerts that are sent to you via email. What you need to do here is just choose the type of alert you need to be relayed to you such as news, blogs, web, video etc.


13. Technorati



Technorati is another top rated and useful social media monitoring tool which is quite essential for bloggers. Once you are subscribed to it, it gives you information on related blogs.


14. Trackur



Trackur is also a social media monitoring tool that helps you track and get information on companies that you are interested about, such as your competitors companies. It helps you to know what strategies they are using in their business that makes them excel, so that you can compare notes.


15. Web2express Monitoring



Web2express is also a good monitoring tool that is easy to sign up and use. It helps you in web searches and gives you real time feedback on what you are looking for. It’s also useful in analysing blogs and Twitter conversation.


16. Curalate



Curalate is a visual analytic tool for the visual web. Curalate applies an image recognition algorithms to different social media conversations (ex: Pinterest, Instagram).


17. Meltwater



Meltwater is an interesting combination between a social media monitoring and analytics tools that efficient the social engagement and will help you to create more effective marketing campaigns.


18. Google Analytics

google analytics


Google analytic is also a top social media tool that helps in measuring social media traffic, alongside web and mobile traffic in general.


19. Viralheat

viralheat tool


Viralheat is actually one of the best top paid social media tools that help businesses in making comparison of their brands and products.


20. Spredfast

spreadfast tool


Spredfast is another tool that is quite significant to social media managers. What this tool does is that it helps manage workflow and it’s result oriented. It also has the ability to track and solve customer issues making it efficient for customer care services.


21. Sysomos

sysomos tool


Sysomos is a top paid social media management and monitoring tool that help gather intelligence through visual data analysis from accounts such as Facebook, twitter, LinkedIn etc.


22. UberVU

ubervu tool


UberVU is another amazing monitoring tool that is able to do a diverse range of monitoring for your business hence an efficient tool for social media managers. This tool can monitor brands, good for real time customer care services, account management and brand tracking.


23. Klout



Klout is an interesting monitoring tool. This tool is great for Twitter discussions and audience engagement. These activities help in getting more information on a business brand leading to getting in-depth knowledge of the consumer.


24. Tweetbeep



Tweetbeep is very similar to Google Alerts but is a monitoring tool just for Twitter. You can search specific keywords and get the results on your email address.


25. TweetReach



TweetReach is another social media monitoring tool that is useful in following trends and activities on Twitter. This tool will help you to know who your followers are, which is an important factor to identifying your main target, easily.


26. Wildfire Social Media Monitor

Wildfire Social Media Monitor


Wildfire Social Media Monitor is a tool that measures your performance on social media, whether you are growing in terms of fan base or stagnating.


27. BackTweets

backtweets tool


BackTweets is a social monitoring tool that helps track tweets history that are linked to your site.


28. Talkwalker



Talkwalker is an interesting tool that will analyze your social media reputation for different social media channels in real time.


29. Buffer

buffer tool


Buffer is a tool that simplifies things for you as it sequentially updates posts for you once they are filled with contents from you.


30. Boardreader

boardreader tool


Boardreader is a monitoring tool that allows sharing information and finding answers to questions from people who share the same interests.


See also: 8 Essential Twitter Tools You Should Be Using


Adi Domocos is the Founder of Hot in Social Media. After working for several years in different international companies from Marketing Manager to Country Manager, he decided to launch a site in a field he really loves: Social Media Marketing. He’s a social guy who tries to help and cheer up those around him. You can follow him on Google+ , Twitter and LinkedIn
  • http://flavors.me/40deuce 40deuce

    Thanks so much for recommending Sysomos to your readers!

    Sheldon, community manager for Sysomos

    • http://www.hotinsocialmedia.com/ Adi Domocos

      With pleasure!


  • http://loyal.is/ Shannon Byrne

    Hi Adi! Great post. I think you’d also find Mention (mention.com) really interesting. It’s a media monitoring tool that allows you to monitor, react, collaborate, and analyze they keywords that matter most to your brand from one web and/or mobile app. Would be happy to provide more info if interested!

    • http://www.hotinsocialmedia.com/ Adi Domocos

      Hi Shannon! I tested a little bit mention’s services and I find it quit interesting. We could have a proposal for you in the coming weeks. Can you please tell me the email address of the marketing guy from mention?

  • http://www.hotinsocialmedia.com/ Adi Domocos

    40deuce np.

    Shannon thanks for your recommendation.

  • http://www.synthesio.com Pedro Gastal

    Also check out Synthesio (www.synthesio.com), the leading Listening Platform for global brands according to Forrester Research. It incorporates Social Customer Care in the same tool.

    • http://www.hotinsocialmedia.com/ Adi Domocos

      Thanks for your recommendation Pedro!

  • Simplify360 Sales

    Did you just forget us !!

    • http://www.hotinsocialmedia.com/ Adi Domocos

      We didn’t know about you services but We’ll have a closer look in the coming week.

  • http://brand24.net/ Martyna Tarnawska

    Nice list, I’d like to suggest including Brand24.net as well, quite an advanced and cost effective tool (less than 50$ per month!).

    • http://www.hotinsocialmedia.com/ Adi Domocos

      Thank you for this recommendation Martyna! We’ll look closely to your services.

      • http://brand24.net/ Martyna Tarnawska

        Great news, Adi. Any questions you might have – feel free to shoot me a message.