Many people find choosing a brand name difficult. A great brand name is not just a name that is great to say or looks cool on your business cards. And it’s not great just because you like it. A great brand name is only great when it communicates a message to your customers.
While there is no magic method to obtaining a good brand name, there are several common characteristics that make a brand name simpler for your customers to remember and easier for you to use. Ideally, you want to choose a brand name that is distinctive, meaningful, accessible, protectable, and future proof too. If you’re looking for a perfect brand name for your business, here are some of our top tips to help you.
How to Choose the Perfect Brand Name
1. Make Your Business Name Easy for Your Customers
Before starting a new brand, it’s important to remember that the name of your brand is not the only thing you have to consider. You also need to think about things like how you will market your business and who your target market is. If you’re starting a company and want to learn a little bit more about this, make sure you check out this complete guide to building your digital brand.
Once you understand the basics, you can then start thinking about naming your brand. When naming your brand, it’s a good idea to try and make it easy for your customers to connect with your brand. In order to do this, when choosing a brand name, you need to think about these things:
- Is the name easy to say?
- Is the name easy to spell?
- Is the name easy to remember?
Finding a brand name that is easy to say, spell, and remember is important as you want your customers to remember your business and be able to contact you or find you with ease.
2. Use the Founder’s Name
One popular proven tactic for choosing a brand name is to use the founder’s name. This works because:
- It’s personal
- Customers like, know, and trust you
- You’ve got a good reputation
In some industries, such as interior design and fashion, it is almost commonplace to use the name of the founder as the brand name.
3. Choose a Short Name
This tip works hand in hand with choosing a business name that is easy for your customers. Not only are short brand names much easier for your customers to remember but they are often much more convenient for your customers too.
The good news is that finding a short brand name is easier than you’d think. This is because, in business, we often tend to abbreviate names to save time. This tendency can help you to choose a brand name that is both relevant and authentic, yet still contributes to memorability and spoken ease.
4. Define Your Product
Another great tip when choosing a brand name for your business is to choose one that defines your product. You will want to define the distinctive personality of your company or your product.
Choosing the perfect brand name can be a daunting task. How do you find a catchy name? A name that works? A name that has an available URL and looks great on a web banner? While it may seem impossible to choose the perfect brand name, it can be done. Just follow our tips above and you’ll find the perfect name for your business in no time at all.
See also: How does TikTok promote brands?