As social media marketers, it’s our duty to keep up with the latest social networks, each having unique strengths, capabilities, and audiences. While many would argue that it’s best to keep your social accounts to a minimum (so that they’re easy to manage), common sense says that the more we market, the greater the exposure.
Say, for instance, you run a consultancy service and you’ve marketed your offerings at Facebook and LinkedIn. But what about the trendy tool that every other professional has been using: Twitter? Or how about sharing snippets of your sessions on the popular video-sharing platform, YouTube, which currently has over 4 billion hours of videos watched in a single day?
In the increasingly competitive world that we are in today, it’s hard not to want to explore all your opportunities. But there’s certainly a little help required to manage all these accounts. May we suggest social media marketing automation? It’s safe, doesn’t require anyone’s efforts, and in many cases even free.
Here are nine of the best social media automation tools that will allow you to juggle multiple social networking accounts.
9 Best Social Media Automation Tools
This is one of the most useful and unique social media posting tools that has transformed the world of “apps”. IFTTT stands for “If This, Then That”. With the help of “recipes”, you can tell the service to do virtually anything you like. For example, if you’re looking forward to social media automation, you can tell it to automatically tweet any image you’ve shared on Facebook (and not just a link). Or perhaps, you can enable a recipe that allows you to keep all your profile pictures in sync. There’re a million ways you can get creative with this!
2. Social Oomph
This is another powerful tool that is specifically designed to boost social media productivity. You can use it to automate several functions on Facebook, Twitter, LinkedIn, Plurk, or your blog. The basic features allow you to schedule tweets, track keywords, save and reuse drafts of work, shorten URL’s for easy sharing, view mentions and re-tweets, and keep your Twitter tweets and other DM boxes clean. I for one use the paid version at my start-up Dissertationmall.co.uk. The paid version has a host of fantastic features including automatically following whoever follows you or sending DM’s to new followers instantly.
HootSuite is the social media tool that everyone has been talking about. More than 10 million people are using Hootsuite, which makes it one of the most popular social media automation tools in the world. Your Hootsuite dashboard will allow you to add as many social accounts as you like, monitor all your mentions, manage all of your social media networks, engage your audience, schedule messages to be delivered and measure your social media ROI right from you dashboard.
Have you wondered how to deliver content on all networking platforms at once? Yup, that’s exactly what dlvr.it does. You get to decide where to pick the content from (through RSS) and which destinations to deliver it to (Twitter, LinkedIn, App.net, Google Plus, etc). The network is quickly gaining popularity with over 3 million items shared every day by over 500,000 businesses, organizations and individuals all over the world.
See also: Top 30 Social Media Management Tools
This network is similar to IFTTT, except instead of “recipes” you get to set up “zaps”. The concept is the same where you set a trigger that will result in an action. You can also use this in conjunction with Trello and Buffer to simplify the process even more. It supports over 500 trigger services (or apps). You will find the trigger services filter function highly useful, allowing you to easily sort them out (i.e. games, customer supports, marketing, lead generation, etc) and find the services you need.
From the solutions I’ve tried, this is, in my opinion, one of the best tools for social media managers and for people who need to automate their Twitter and Facebook social accounts. Crowdbooster will allow you to set up a social media posting schedule, remind you to keep in touch with followers, and even track down new followers. You can easily track your follower growth, most influential followers, re-tweet spikes, replies, favorites, and more. One of the best features of this tool is that it tells you the best time to post and increase user engagement. With the help of this tool, you can be sure to stay on top of your fan following and never disappoint anyone.
7. Post Planner
Don’t underestimate the power of this Facebook management tool that will automate sharing top quality content. How? With Post Planner, you can easily discover viral content relevant to your niche and schedule its delivery at any time or day you like. That way you can automate your posts and pre-plan (rather than post-plan) at your most preferred times.
This is another social media management tool that is well-liked for its easy to use interface and reliability. At $59 per month, this one is slightly more expensive when compared to others. But it’s safe to say that the features offered in exchange are justified.
The basic plan will provide you with a “smart inbox” that will monitor, engage, and respond to all your incoming messages on all your profiles. You can also monitor “brand keywords” and discover what people are saying about you. The schedule and publish option will enable easy posting anywhere and everywhere from just one place. And if that wasn’t enough, you also get to measure fan growth, content performance, and the responsiveness of your team. All these functions are allowed for ten individual profiles. We’d say all this for $59 a month is a pretty reasonable deal.
9. Buffer App
Sometimes, a handy-dandy app in our phone is really all we need to automate tasks in a jiffy. Luckily, Buffer (more than popular when it comes to social media management) is not limited to a desktop version or a mobile version that lacks some of the best features. With the Buffer app, you can easily pre-schedule posts on a variety of social media accounts on the go. One of the best things about using Buffer is that you can easily integrate it with other apps such as Bit.ly, Co Schedule, HootSuite, Zappier, and more.
We all know how frustrating it can be to manage all your social media accounts! So, what’s the worry when you’ve got so many amazing tools and apps to do half of the work for you?
See also: What are some common content marketing mistakes?