Social media monitoring tools are essential business elements that every business should cover in their day-to-day activities. These social media metrics tools are of great significance as they help in identifying customer response, data analysis and coming up with business marketing strategies.

Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager.

30 Top Social Media Monitoring Tools You Need to Try

1. Sprout Social

sproutsocial tool

Sprout social is a management tool that is good for brand monitoring, message scheduling, publishing and web alerts. Sign up for a free 30 day trial of Sprout Social.

2. Hootsuite


HootSuite is ranked as one of the top most used free social listening tools. This tool gives and analyzes information from social media networks such as Facebook, Twitter, Google+, LinkedIn and WordPress among others. Sign up for a Free 30 day trial of HootSuite Pro right away.

3. TwitterCounter

twittercounter tool

TwitterCounter is a tool that helps track Twitter users and also provides statistics of usage. It also helps show the most recent users and what number of followers each one has.

4. SocialBro

socialbro tool

SocialBro is one of social media monitoring companies that helps with Twitter analysis and account management. It helps managers understand their business and develop growth strategies.

5. Social Mention

social mention tool

Social mention is one of the most popular social media monitoring tools that monitor lots of social media sites. This tool analyzes and also helps measure social media influence.

6. Twazzup

twazzup tool

Twazzup is a social media tracker designed for Twitter users. This tool helps track and give real-time updates.

7. Addictomatic

addictomatic tool

Addictomatic is more similar to Twazzup functionalities. The only difference between the two is that Addictomatic can be used on more platforms, such as YouTube, WordPress, Bing, Google, and among others. It helps to monitor brand development and reputation, and is therefore very useful for a business.

8. HowSociable

how sociable tool

HowSociable, as the name suggests, is a tool that measures how sociable you or your competitors are in the social media field. This tool helps everyone to know if their presence is being felt by the customers of their brand or by the target market.

9. IceRocket

icerocket tool

IceRocket is another tool that is available in 20 different languages, thus good for providing information on a wide target market. It is mostly used for monitoring Facebook, Twitter, and blogs.

10. Mention


Mention is a new and useful social media monitoring tool that will monitor millions of sources (in 42 languages) and make sure you’re not missing anything new that will be published on social networks, blogs or any web page about your brand (personal or business).

11. Netvibes


Netvibes is a tool that can track customers, clients and competitors as well as your personal or business brand on different social media channels.

12. Google Alerts

google alerts tool

Google alerts are alerts that are sent to you via email. What you need to do here is just choose the type of alert you need to be relayed to you such as news, blogs, web, video etc.

13. Technorati


Technorati is another top rated and useful social media monitoring tool which is quite essential for bloggers. Once you are subscribed to it, it gives you information on related blogs.

14. Trackur


Trackur is also a social media monitoring tool that helps you track and get information on companies that you are interested in, such as your competitor’s companies. It helps you to know what strategies they are using in their business that makes them excel so that you can compare notes.

15. Web2express Monitoring


Web2express is also a good monitoring tool that is easy to sign up for and use. It helps you in web searches and gives you real-time feedback on what you are looking for. It’s also useful in analyzing blogs and Twitter conversation.

16. Curalate


Curalate is a visual analytic tool for the visual web. Curalate applies image recognition algorithms to different social media conversations (ex: Pinterest, Instagram).

17. Meltwater


Meltwater is an interesting combination of a social media monitoring and analytics tool that streamlines the social engagement and helps you create more effective marketing campaigns.

18. Google Analytics

google analytics

Google analytic is also a top social media tool that helps measure social media traffic, alongside web and mobile traffic in general.

19. Viralheat

viralheat tool

Viralheat is actually one of the best top paid social media tools that help businesses in making a comparison of their brands and products.

20. Spredfast

spreadfast tool

Spredfast is another tool that is quite significant to social media managers. What this tool does is that it helps manage workflow and it’s result oriented. It also has the ability to track and solve customer issues, making it efficient for customer care services.

21. Sysomos

sysomos tool

Sysomos is a top paid social media management and monitoring tool that helps gather intelligence through visual data analysis from accounts such as Facebook, Twitter, LinkedIn, etc.

22. UberVU

ubervu tool

UberVU is another amazing monitoring tool that is able to do a diverse range of monitoring for your business, hence an efficient tool for social media managers. This tool can monitor brands and is good for real-time customer care services, account management, and brand tracking.

23. Klout


Klout is an interesting monitoring tool. This tool is great for Twitter discussions and audience engagement. These activities help in getting more information on a business brand leading to getting in-depth knowledge of the consumer.

24. Tweetbeep


Tweetbeep is very similar to Google Alerts but is a monitoring tool just for Twitter. You can search specific keywords and get the results to your email address.

25. TweetReach


TweetReach is another social media monitoring tool that is useful for following trends and activities on Twitter. This tool will help you to know who your followers are, which is an important factor in identifying your main target easily.

26. Wildfire Social Media Monitor

Wildfire Social Media Monitor

Wildfire Social Media Monitor is a tool that measures your performance on social media, whether you are growing in terms of fan base or stagnating.

27. BackTweets

backtweets tool

BackTweets is a social monitoring tool that helps track tweets history that is linked to your site.

28. Talkwalker


Talkwalker is an interesting tool that will analyze your social media reputation for different social media channels in real time.

29. Buffer

buffer tool

Buffer is a tool that simplifies things for you as it sequentially updates posts for you once they are filled with contents from you.

30. Boardreader

boardreader tool

Boardreader is a monitoring tool that allows sharing information and finding answers to questions from people who share the same interests.

See also: 8 Essential Twitter Tools You Should Be Using

Adi Domocos is the Founder of Hot in Social Media. After working for several years in different international companies from Marketing Manager to Country Manager, he decided to launch a site in a field he really loves: Social Media Marketing. He’s a social guy who tries to help and cheer up those around him.


  1. Hi Adi! Great post. I think you’d also find Mention ( really interesting. It’s a media monitoring tool that allows you to monitor, react, collaborate, and analyze they keywords that matter most to your brand from one web and/or mobile app. Would be happy to provide more info if interested!

  2. great list of tools Adi! it is clear that monitoring your brand can give you valuable leads to plan your campaigns. I would like also to suggest to have a look at our entire web and Social Media Monitoring Tool, Key features include easy to use interface, infographic generation, trello integration, sentiment analysis, monitoring of the entire web with auto screen-capturing of web mentions, and lists of your top mentioners.