All posts by Rob Sutter
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My Take On The YouTube Ad Situation
For years, I prided myself on being a proponent of creative freedom and a free market. I am of the opinion that if there’s a...
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5 Interesting Features Facebook Messenger Users Should Know
Facebook Messenger just surpassed 1.2 billion users. Facebook Vice President of Messaging Products David Marcus made the formal announcement this past Wednesday, stating that there...
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Facebook Takes a Cue with Facebook Stories
First Snapchat, then Instagram, and now Facebook. Suffice it to say, Stories on social media are here to stay. This past Tuesday, Facebook unveiled a...
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The Potential Value of Facebook Live Desktop Streaming
Last year, Facebook Live was unveiled to the masses and it went on to become a mainstay of the popular social media platform. Not only...
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Facezam: The Latest in a Line of Social Media Hoaxes
Fooled, pranked, hornswoggled – these are just a few terms to describe how many Facebook users felt when they learned about Facezam. “Once it’s on...
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Looking at Geostickers for Instagram
There has been something of a rivalry between Instagram and Snapchat, which is understandable given the similarities of both platforms. As a matter of fact,...
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How Do Memes Take Off On Social Media?
Following the Oscars fiasco this past Sunday, the Internet was treated to a brand new meme. For those that didn’t watch the Oscars, “La La...
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5 Ways to Achieve Content Marketing Success
By definition, content marketing is the process by which different forms of digital content – this includes everything from simple blog posts to 15-minute...
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Why Do I Need a Custom LinkedIn URL?
LinkedIn has undergone a number of changes as of late. For proof of this, you needn’t look any further than the layout change that started...
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3 Social Media Talking Points Regarding the Super Bowl
It might seem cliché, but this past Sunday’s Super Bowl might be one of the greatest games in recent memory. Whether you were rooting for...
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Why a Paid Social Media World Doesn’t Work
Last week, I stumbled upon an interesting column on Forbes, detailing the world of cost-free social media. While I won’t explain the article in detail...
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3 Key Benefits of LinkedIn Recommendations
LinkedIn Recommendations, for the uninitiated, are very much like miniature versions of recommendation letters that employers write for their workers. LinkedIn Recommendations can be written...
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Top 3 Forms of Pinterest Content to Use in 2017
If you haven’t thought about making Pinterest part of your business model in 2017, it might be time to do so. Seen as one of...
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It’s Not You, It’s Me: The Importance of Social Breaks
It’s a new year and one of the most common resolutions I’ve seen people make is perhaps the most surprising. Simply put, in 2017, they...
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A Social Media Order: How Fast Food Companies Thrive
Some companies use social media better than others; this is a given. While some have been able to make the most out of every feature...
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The Most Social Savvy WWE Superstars of 2016
I am of the opinion that professional wrestlers serve as their own marketers. After all, they must be able to promote themselves in order to...
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The Gifts that Facebook Messenger Gave in 2016
Christmas is almost here and if you’re anything like 92 percent of Americans, you’re ready to celebrate this holiday for all that it’s worth. Time...
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5 LinkedIn Useful Tips for New Users
Today is the 14th year since LinkedIn was launched. It’s hard to believe that today (December 14, 2016) it’s almost a decade and a half...
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Snapchat Launched Snappables
In a world where every app is updating its terms and conditions, Snapchat comes with a different change and introduces Snappables, lenses that allow you to play augmented reality...
