Yahoo bought Tumblr for $1.1 Billion


After days of speculations, Yahoo CEO Marissa Mayer and Tumblr Founder & CEO David Karp, announced today that Yahoo has acquired blogging service: Tumblr for $1.1 Billion.

Since Mayer took over as CEO of Yahoo in July, Yahoo’s acquisitions have grown with 10 companies/startups: Stamped, OntheAir,, Alike, Jybe, Summly, Astrid, GoPollGo, Milewise and Loki.

The short-form blogging platform Tumblr is the most important acquisition made under the leadership of Marissa Mayer and she promised, not to “screw up” the popular microblogging service, on her personal twitter account.

“Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.”
Tumblr is a microblogging platform and social networking website which was founded in February 2007 by David Karp and has now over 108 million blogs, more than 300 million monthly unique visitors, 120.000 signups every day, 900 posts per second and 24 billion minutes spent on site each month.
Do you have a Tumblr account? What is your opinion about this acquisition?