Social media can be very challenging and time-consuming. If you are managing a small team or startup business, social media marketing could be very labor intensive, plus it could also burn a big hole in your marketing spending.
And then, there are some companies who actually uses social media services to literally outsource their marketing. Sure, you may well be paying more than a man’s pay for social media services but in return, you are expected to have better and even higher return on investment (ROI).
Let’s go into details on what you need to know about social media services.
What is social media services?
Take a look at Hot In Social Media’s social media services here. The entire process is rather simple.
Each package comes with fixed features. In this case, it involves two core features:
- Social media account management
- Social media updates
Social media account management is rather straight forward where the company will assist you with day to day social media management. This can range from increasing social media followers to micro-managing the entire social media accounts. If you are some sort of control freak, you can even get social media consultants to integrate their social media knowledge with your marketing strategy (to ensure that your brand’s vision is unchanged).
On the other hand, social media updates relate closely to updating social media accounts. An empty social media account is not pleasant to the eye and it could leave a pretty bad impression towards your potential customers. This is social media services (such as consultants) will assist you to publish social media updates according to the time of your choice.
Why do you need social media services?
Still not convinced? Don’t worry. Here are the top reasons why you need to consider using social media services for your business. Are you ready to dive in?
1. Time constraint
Time is something you cannot buy. Businessmen and entrepreneurs consider time as a commodity and I am sure you can agree to that. We have 24 hours a day and apart from sleep, leisure time and meals, we left with less than 10 hours of working hours. Now, deduct a portion of it for managing your business or working your day job. By now, you are left with just a small time duration for social media.
Social media never sleeps; it runs 24 hours with or without you in it but we are human and we do not have the 24 hours to solely manage social media alone.
Time constraint will indirectly leave us vulnerable because there will be the time where we are unable to respond to customers via social media simply because we are in a meeting.
This is where social media services come into play. These agencies or freelancers will be the voices for your company. They will ensure that your social media accounts are promptly updated and-and responded which will result in happier customers (or even more potential ones).
In this case, your social media accounts will always look ‘active’ and you can easily use the time for better use.
Always remember that time that passed is time that is lost.
See also: Social Media Services for Small Business
2. Expertise and knowledge
When you hire a social media agency or freelancer, you are not only hiring their services. As a matter of fact, you are leveraging their expertise and knowledge in the field. In most cases, they know exactly what works and what doesn’t which will be a huge add-on to your business growth.
You do not need to worry about social media planning (if you do not have experience in it) because they will be there to assist and guide you along the way. If you have your own marketing team, outsourcing social media services is a great way to indirectly train your team up to the right level.
Sure, most companies would prefer to save money (by avoiding using social media services) because most of us believe that social media strategies can be discovered online. And yes, there is no denial in that.
However, hiring a social media agency or using social media services are useful especially when you need certain expertise and knowledge. For example, social media marketing is very different based on different industry niche. In this case, most social media guides (that you can find on the Internet) are either too generic or not practical for your business.
Apart from that, social media consultants usually able to provide quality tip and ways to optimize your social media account. Furthermore, they could also assist you especially when it comes to social media advertising to ensure more reach and highly effective advertising.
If you are a small business or startup company, you will certainly be able to relate to this. The manpower issue is affecting business alike. As social media is particularly time-consuming, it will take a lot of time to manage social media account.
How can social media services save you man-power?
Managing social media accounts usually require a social media manager or associate. Thus, it involves a money (wage for employee). Not only an experienced social media associate costs a bomb, they are often tied down to a specific task (social media) and you are not able to utilize them for other purposes.
Now, let’s compare with social media services or consultants. You are able to share the requirements as well as telling the service provider on your expected results. Once that is done, all you need to do is to perform some monitoring and you can focus on other things that require more attention. For example, planning new marketing strategies and reaching out to customers to enhance the customer service level (and expectation).
Over to you
It is undeniable that social media services are vital for the success of your online marketing. When it comes to choosing the right plan, always consider the allocated budget and the results that you can achieve with it.
Also, it is important to have talks with the agency to ensure that they understand your requirements completely to avoid any disappointment.
If you want to hire a dedicated person to manage your Social Media Presence we recommend: Hot Social Media Services.