The guys from Short Stack made an infographic with a list of things you should have on a Facebook business or personal page. They gathered 12 things, that everyone who administer a facebook page should be able to identify.
Here is a short resume with the 12 Facebook Page Checklist:
1. “About” section
2. Additional “About” section
3. Cover photo
4. Cover photo description
5. Profile photo
6. App thumbnails
7. “Talking” about this number
8. Content strategy
9. Exclusive content
10. Branding
11. Commenting
12. Industry opportunities
Do you follow these guidelines on the Facebook pages you manage?