As human beings, we are able to recognize faces. Everything from eye color to bone structure can be brought into our minds and that’s when we can determine the identity of a specific person. It’s easy for us to do it because we have strong memories, which allow us to recall faces, even if the names may not be as familiar. There are just certain features we can easily determine that computers, on their own, cannot.
This is the main reason why, in my opinion, this Facebook DeepFace is so interesting. For those who do not know, DeepFace is a program that the social media company created in order to determine facial features. Specifically, it can compare two photographs and, with 97.25 percent accuracy, determine if they are the same. While this program was initially brought up last year, it was just recently that news about the service cropped up.
What is Facebook DeepFace?
Another reason why I find interest in Facebook DeepFace is because of the actual science behind it. According to an article on Geek, it uses a system that’s known as Deep Learning, which actually helps computers to recognize facial patterns and teach themselves those very patterns. As a result, those aspects can be used to analyze some of the more common facial features, with eyes, mouths, and noses included. It’s intriguing and I am sure that any online marketing firm can agree that this adds another layer to the greater social media picture.
According to Facebook, DeepFace is all about honoring the privacy of users. It can determine if users would like to blur their faces in photos which may come across as embarrassing to them. The idea that it will not automatically tag Facebook users is strong, especially when you think about how hesitant many Facebook users will be with DeepFace. In fact, with the importance of privacy, it’s hard to fault people for feeling like their information can be compromised.
Let’s say, for the sake of argument, that DeepFace is used for the purpose of identifying Facebook users. It wouldn’t be out of the question for information to be collected, whether users have given that type of permission or not. In addition, is Facebook shows success with DeepFace, who’s to say that other companies won’t follow suit?
Even though Facebook has made the claim that the program is all about increasing privacy, this doesn’t necessarily mean that the idea will be mutual across other brands, provided they create their own DeepFace-like services. Morality is important, to say the least, and it’s a discussion that should be made.
Speaking of discussion, what is your opinion about the Facebook DeepFace AI? Positive or negative, please leave your thoughts below!