Video Content Marketing and Brand Engagement


In the past 5 years, brand videos shares increased by 7000%, because almost 36% of internet consumers share videos they have found online. People share video content more than any other type of content, and that’s why it represents the future on marketing content. According to Cisco, video will account for 69% of all consumer internet traffic, by 2017. It is estimated that 64% of marketers expect video to dominate their strategies in the near future, because video content represents a tremendous opportunity for brands to engage with the audience. 

Brands will start to use video content more and more, because video content marketing has a big potential reach. Youtube receives more than 1 billion unique visitors every month, more than any other social channel. Marketers are focusing on creating video content, because of its potential to become viral. It is estimated that 80% of social videos get “likes” on Facebook. By 2017, consumers will spend at least 2 minutes watching product videos, which means that 3 in 5 consumers will do that. 

Video content marketing has a huge influence on online shoppers, too. When people watch a video, almost all their senses are activated, which means they can see the products, hear some information about it and what is the most important, they can imagine how that product will help them. That’s why, online shoppers who are viewing video are 1.81 times more tempted to purchase.

In 2013, brand video views exceeded by 8 billion and the top sector with the most brand video view was: electronics, with over 36- million views:

 – 2nd place: automotive industry – 308 million views

 – 3rd place: travel – 270 million views

 – 4th place: online shops – 222 million views

 – 5th place: fashion industry – 205 million views. 

As I said over and over again, mobile marketing is increasing more and more, and the numbers don’t lie. 40% of Youtube traffic is from mobile devices and almost 25% of world’s population carry devices with acces to online videos, every day. 

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Is the video content marketing, part of your communication strategy? 

See also:  Does Video Marketing Work?