Dr. House was one of the most successful TV series in the world with almost 19 million viewers in only one season. Dr. Gregory House interpreted by actor: Hugh Laurie, was a unconventional, misanthropic medical genius who leads a team of diagnosticians at the fictional Princeton–Plainsboro Teaching Hospital from New Jersey. The show’s premise originated with Paul Attanasio and “Dr. House” character was created by David Shore. The concept of the show was really appreciated by many viewers and it represents a great marketing lessons for every marketer, as long as they know how to interpret them.
Top 6 marketing lessons from Dr. House
1. Differential diagnosis
This is a very important step for a brand strategy, in order to identify the best consumer segment and the highest value of consumer target. Actually, this is the phase where marketers should set up a communication plan based on “who is my brand’s buyer persona?”. Describe your buyer persona step by step:
- who is she?
- what does she do?
- what is her preffered content medium?
- how old is she?
- what are her major concers about your type of product?
2. Customer experience ranking
Marketers should build and maintain brand reputation, as an important element of the communication strategy. Being good just for a couple of weeks is not enough. If you have setted up a standard, you should stick to it.
Social media is a fast changing environment, that’s why in order to be different, efficient and creative, you should stay up to date with market trends and prognosis. Being aware of every single update leads to work and budget efficiency. Just think about how many times Facebook have changed the ads and introduced new ones?
4. Be different
As I like to say, being the best is not important, but being different it means everything. I mean, let’s think about it. Which marketer is going to say “my brand is not the best”? No one. It doesn’t matter if your product values 10 dollar or 100 dollar. That product is “the best” for a certain target. But is it different?
5. Find meaningful patterns
Think insights! A valuable insight is the foundation of a successful brand strategy. P&G’s campaings are based on meaningful insights for almost every brand: Fairy, Pampers, Ariel, and so on. This is the reason why so many people get related with their stories and concepts.
6. Find that “specialness”
You should find that unique attribute that defines your brand and then build stories around it. Create stories, creative communication concepts and describe positive experience, in order to build an emotional experience with your consumers.