LinkedIn is far more than simply a digital portfolio. On the surface, many people will assume that this website is meant simply to showcase your skills and experience, amongst other attributes related to your professional life. However, it would be a lie to say that networking is absent. Like any social media platform that has the attention of any online marketing firm, in order to become truly effective at LinkedIn, outreach will be one of your greatest assets.
Of course, you may be on the outside of this situation, all the while looking in. You may bring up the question, “What does LinkedIn outreach have to offer me?” In order to put time into anything, you want to ensure that you will benefit in the long run. For those who may be inquisitive about LinkedIn outreach, here are the top 3 benefits for you to recognize.
Top 3 Benefits of LinkedIn Outreach
The network you have will grow
Anyone who’s familiar with social media will be able to tell you about the importance of social circles. Whether it’s friends on Facebook, followers on Twitter, or what have you, it’s important for your network to build over the course of time. This is no different with LinkedIn, though you must know that this platform is designed more for work colleagues and individuals within similar industries, as opposed to simply personal connections. Of course, it’s not enough to simply connect with people, as we will cover in more detail later on. Regardless, if you’re looking to get involved in LinkedIn outreach, know that your network will become broader than ever before.
You may target groups you wouldn’t have considered before
Let’s say that you’re taking part in LinkedIn outreach in order to build a web design company. Maybe you have been setting your sights mostly on web designers, either those who are working or currently studying en route to their degrees. Even though this makes sense, does it necessarily mean that your scope should be so limited? Keep in mind that there is an advertising component tied to this level of design, too; those who are in the marketing industry may be worth reaching out to, depending on how much they focus on digital content. As you continue to take part in this type of outreach, you may wind up interacting with individuals who you never would have anticipated. In this sense, LinkedIn outreach can be exciting.
Business can be taken outside of LinkedIn
If you keep up your LinkedIn outreach endeavors, it won’t be long until you start to see responses. You’ll receive messages from those you have connected to – provided you’ve messaged them beforehand, of course – and this is where greater engagement can take place. You can take communication from LinkedIn to email and phone calls, which usually means that both parties will wind up benefiting. What this illustrates, more than anything else, is the sheer power that this website possesses. As stated earlier, not many people utilize LinkedIn beyond the digital portfolio functionality. However, if you build a strategy and stick with it, you’ll eventually see your social circle and brand alike become more robust.
See also: 6 Effective Tips To Spice Up Your LinkedIn Marketing