YouTube is a video streaming service that took the world by storm in the early 2000’s. People were able to stream their favorite artist’s videos to their computers as soon as they dropped a video, and wouldn’t have to wait until it aired on certain networks. Since entering the 2010’s, YouTube has become a tool to increase income for a lot of households and people from several different walks of life. How are people earning money from YouTube? In a multitude of unique ways that work together and can ultimately increase revenue across the board for one individual or business.
YouTube has made it possible for people to take their media marketing up a notch by directly connecting with their audience in videos. Through these videos, your audience can feel a personal connection to you and your life. They may hold discussions with you in the comment sections about different topics you decided to talk about in that video, and they tune in more frequently if you’re a consistent user. It’s so broad and extensive, and it reaches so many different types of people that it’s easy to find a genre that you like or are simply good at.
Tips to Make Your Youtube Videos More Attractive
1. Find Your Niche
Finding your place on the platform isn’t hard either, and it’s best to do this before you make your first YouTube video. What’s your niche? What do you like to talk about? You may be interested in Beauty and Wellness topics, you may want to discuss entrepreneurship or maybe even fitness. You might just be a work-at-home parent who wants to give advice to someone who’s just starting out. Nevertheless, it’s important to know what you’re interested in talking about before publishing a finished product. YouTube pays you for ads and views, so if the more traction you pick up in your genre with your content, the more lucrative it can be for you.
YouTube is also a great marketing tool because it can be used to promote your other online businesses. You may sell products via another platform. You may mention that in your video and link it in your description box so that the traffic you’ve acquired on YouTube can flow to that platform, and potentially increase your earnings there as well.
2. What Every Video Should Have
In order to get people watching, you want to come up with catchy titles for your videos that are closely related to the subject, but will still hook the audience and have them thirsting to know more. It’s also great to have a consistent introduction so that it’s familiar to your viewers, and it’s great to add music to this introduction so that the catchy jingle stays in their minds. Every time they hear that song, they’ll think of you, your channel and your products.
3. Royalty Free Music
The smartest way to get music for your channel is to look into royalty-free music. This would mean that you pay a one-time fee for the song of your choosing, and acquire the license to play the song on your channel as often as you want. It’s great because that means you can add music to your videos as background noise, when you’re displaying different techniques or items, and also for your consistent intro, without the potential risk of your video being taken down. Because when videos don’t adhere to the copyright guidelines that YouTube has laid out for its users, so as not to steal from the artists, writers and producers of the music YouTubers use, the video is ultimately taken down. So it’s best to use royalty-free music, so you don’t have any issues with copyright infringement.
To be the most effective in marketing, you definitely want to be familiar and there’s nothing more familiar than a catchy song. Royalty free music is the smartest way to purchase music for public use, and could increase the traffic you receive to your channel and other business websites. By purchasing royalty free music you eliminate all risk of your income being infringed upon by the people who own the rights to the music.