There’s big news in what online shopping is concerned, since TikTok has announced today a partnership with Shopify to help businesses reach a new and young market.

Ever since the launch of TikTok for business, they have created a new playground for both companies and marketers, where they could both share their products and services and be creative at the same time. Because the new generation that is on TikTok has other taste than the later ones and this is where the challenge comes from.

Especially during this pandemic, online shopping has gained more and more popularity, with many businesses that have switched to online, or others that focused their efforts more in the online than they did before.

TikTok Partners with Shopify

Shopify has been in the e-commerce market for a long time now, collaborating with Facebook and other networks as well.

So it was only natural for TikTok to start a conversation with them and materialise it in a partnership that is a win-win for both sides.

So let’s see what does TikTok bring to the market with the new partnership and how can businesses all over the world take out of it:

– New ads in town

As we already said, TikTok is a new platform for advertisers to go crazy and the partnership with Shopify is here to prove it, because it gives advertisers a new way to express their creativity and the tools to create TikToks that would reach a new community in just minutes.

– 1-click pixel

You are familiar with the Facebook pixel, now it’s high time to add another one on the list: easily track conversions from Shopify by adding a TikTok pixel by clicking a button.

– One-Stop-Shop

This means that businesses can create campaign, target the audiences they want and track conversions in one place.

– Free ad credit

At least now, with the launch of the latest partnership, businesses can submit an application for a $300 ad credit to start their journey with TikTok for business.

#ShopBlack

Another novelty that this partnership is bringing is a co-created campaign that would help black-owned businesses to gain more popularity on the social network and Shopify as well.

Supporting the black community in such unfortunate times brings extra value points for both the social network and for the e-commerce platform.

Ever since the launch of TikTok for business, they have created a new playground for both companies and marketers, where they could both share their products and services and be creative at the same time. Because the new generation that is on TikTok has other taste than the later ones and this is where the challenge comes from.

Especially during this pandemic, online shopping has gained more and more popularity, with many businesses that have switched to online, or others that focused their efforts more in the online than they did before.

See also: How do I promote my brand on TikTok?

Monica is a social media aficionado, always keeping up with new trends in social media. Instagram lover, she is currently working for a start-up born and raised in Cluj county in Romania (Europe).