Just like any other social media network, it was high time for TikTok to launch a platform for businesses. They had until now the possibility to create and deliver ads, but it seems they had to take all this to a more professional level. And so they did.
So today’s big news it that TikTok has launched TikTok for business – the platform where they encourage businesses all over the world to be creative and focus more on creating TikToks than creating ads. And this might change mentalities, as marketers should think more like a user and less like a business person.
What does TikTok for Business bring around?
As the name itself says, a new playground for marketers. A place where they can get creative and create a new type of content.
We all know that TikTok is the latest trend in what social networks and now everyone wants to be present there. It’s a new environment, where culture is made and users are ready to get inspired by others.
The future is mobile? Maybe. Because there are more and more signals that lead to this and if you are on TikTok, you are mostly mobile.
The new platform will be a place for marketers to be creative and address several communities according to their interests and behavior. Authenticity is the word that best describes TikTok and this is what marketers should aim for.
This will be a real provocation, because they will have to rethink strategies and types of content. And all this content should be interactive: having challenges and encourage people to be part of them. All this can be translated into the growth of your community.
Releasing TikTok for business means that the social network is taking a step forward into establishing its position in the world of advertising.
What’s your take on this? Do you think that maybe someday they will dethrone Facebook’s empire?
See also: Can you get TikTok on a computer?