Even though thousands and thousands of websites are launched every day, it is becoming increasingly hard to find good websites. That’s because they are produced in a ratio much smaller to ordinary websites. A Good website is not that hard to maintain once you’ve put in notable effort in the initial stages. And not every aspect of the website needs countless hours of setting up and optimization. Some are certainly more essential than the others.
Following are those must-haves of a good website:
- A Logical Structure
Prior to picking a server, typing an HTML tag, or deciding the aesthetics of the website, construct a roadmap for the website. A logical roadmap makes possible excellent user experience and helps with the SEO, too. You can check the content and structure of your website by mocking up a design and asking a few friends to beta test things. This is called wireframing and helps a great deal in acquiring whether your true audience is going to have an effortless website experience or not.
- Responsive Website Design
We see this term being tossed around on the internet multiple times a day, yet so few of us take note. The responsive design and mobile readiness of a website is the most vital thing to consider before launching a website. As mobile users have overwhelmed desktop users, a desktop only website is missing big time. So is a website with low responsiveness to transition between devices and different screen dimensions. The user is likely to bounce back if you’re making him span and scroll repeatedly for information. Therefore, your website better is optimized for handheld devices.
Responsive website design lets your website take the shape of whatever device it is viewed on by using fluid widths.
- Important Business Information
So much attention is being put into adding visuals, audios, and other eye candy to the website that businesses are missing out on crucial business information. For instance, if a restaurant website integrates all, good background music, tempting images of the venue, etc. in their website but forgets to add the menu and food prices to the website, then, they certainly need to set their priorities straight.
As a rule of thumb, put your ‘bottom line up front’. The mission statement should be no longer than two sentences. Because you want people to skim through the website at the very least, value brevity over other factors while deciding text for the website.
The ‘Info’ sections vary from business to business but are definitely essential for any website. According to your business, add locations, site maps, prices, contact information, portfolios, testimonials, etc. under a brief information section on your website.
- Understandable Navigation
When it comes to navigation, being cryptic and over clever can only be a turnoff for users. Navigation should mention clearly and obviously what you want action you want the user to take.
Use standard, rather simple, names for the pages on your site, such as Contact Us, About Us, Shop, Archives, FAQ, etc. When deciding such names, become the buyer and think what your potential customer would be trying to accomplish. This is one guaranteed way to coming up with CTAs that work!
You will need to thoroughly secure the website parameters before asking users for sensitive information, such as credit card number, Social Security number, etc. The increasing identity theft has got everyone worried for the right reasons.
An SSL certificate vouches for the encryption of interactions between you and your customers providing a degree of confidence.
- Social Media Integration
You are not doing social media marketing right if you’re not promoting your social media profiles on the website. The company website is like a junction where you can put social media buttons on all your profiles and get quick likes and follows.
Make use of all the audience that visits you by linking your social media profiles to the website. This leaves the impression of a well-developed, fully functioning online presence. Also, sharing your social media profiles on the website helps with SEO. Google bots are apparently really impressed with social media buttons and make your website feel real special when they see them!
- Good Hosting
Don’t let hosting pull your site down when you’ve spent so many of your resources on the foundations of a ‘good site’. Slow page loading can be a real downer for your site so you better not mess with hosting.
It will cost you a handful of dollars to get technical support with hosting, but it would be a good investment, one that pays off.
All in all, provide a user-friendly, easily understandable, quick and precise, and aesthetically pleasing web experience to your visitors. It is easier said than done, but it is definitely achievable if you have qualified professionals in the field.
See also: How to Use YouTube Videos to Increase Your Website Ranking?