When you run a Facebook ad campaign, you can dramatically improve your conversion rates, boost your number of website visitors, as well as your overall success.
But making your ad successful on a social media platform, as well as knowing the perfect ads to run, does take a lot of time and money.
So, how do advertisers boost their success on social media ads on a giant platform like Facebook? In this post, we’ll teach you some simple hacks on how to improve your Facebook ad conversions and succeed.
10 Simple Hacks to Improve Your Facebook Ad Conversions
1. Create Eye-Catching Visuals
Do you know that it only takes 2.6 seconds for users’ eyes to choose where to land on a webpage?
Utilizing eye-catching imagery enhances the chance that more people will be able to land on your ad. That’s why you must make an excellent first impression with your design:
- Don’t fill images with text: Facebook recommends to sparingly use text with images. So, instead of filling visuals with texts, you can place the ad copy in a designated text area. If you have to place a text, Facebook’s Image Text Check tool will give you a rating.
- Size to spec: Low-quality visuals will hurt your brand.
- Utilize GIFS and videos: Use more movement over its more static counterpart to draw the viewer’s attention. You can also use more vertical videos for mobile devices.
2. Be Creative With Links and CTAs
The CTA buttons on the platform are excellent, but they make it too obvious that you’re running ads.
It’s not easy for the average Facebook user to identify whether or not a post is a Sponsored Ad. Placing a CTA button such as a “Sign Up” or “Learn More” make it all too obvious.
Of course, there’s nothing inherently wrong about it. But it also does pay off to be a little bit more creative on how you place your links and CTAs. Instead, users are more likely to click on a link if they think that it isn’t an ad.
Here are some of the things that you can do:
- Get rid of the CTA button altogether when you want to direct traffic on your website page.
- Put the URL on your Facebook ad copy to make it easier for people to click and land on your website.
3. Include Emojis in Your Ad Copy
Everyone loves a good emoji. So why not throw in one or two in your a copy? Of course, there are rules that you have to keep in mind, such as:
- Not overusing your emojis.
- You are using emojis if it only makes sense in your copy.
Just keep in mind that not everyone will appreciate every emoji that you place on your copy.
It should still be relevant to the action you want the user to take, as well as with the kind of emotion that you want to portray or convey.
4. Create a Custom Audience
If you want to save up cash from your ad efforts, then you might need to refrain from targeting people who have already converted by excluding them from your custom audience.
That way, you don’t have to spend cash advertising to people who are already your customers. In fact, this is one of the best Facebook advertising advice you should keep in mind.
What you need to do is to target a specific audience based on their interests and demographics. As a result, your ads will reach people who are interested in what you want to offer and will want to convert, without doing a lot of convincing on your part.
5. Optimize Ads at the Right Time
Some marketers and page managers panic once they see that their Facebook ads are not delivering results within the first 24 hours.
Also, a lot of businesses have ad budgets that run between $5-$10, quickly turning off ads if they don’t convert or are too expensive to convert.
But what they fail to see, however, is that the information they have isn’t perfect. The data that they have to make these ad decisions are rather insignificant or incomplete because most of these ads haven’t reached a bigger audience.
Fortunately, there are many resources online, which helps you calculate the minimum reach before you could start with ad optimization.
Generally speaking, you should wait for your ads to reach at least 1,500 people before considering making any relevant changes.
If you’re targeting by age or by gender, then you have to ensure that every segment reaches at least 1,500 users before you could start taking the results seriously. Otherwise, you could potentially be leaving out money on the table.
6. Optimize Your Facebook Ads’ Likes and Shares
Your Facebook post’s likes and shares are an example of social proof. If other people like your ad, then chances are, your product or service must be pretty good.
When you create a Facebook ad campaign, you have two options: Either use the default one or make new ads for every single ad set or campaign.
But usually, the option “Use Existing Post” is often unseen. Still, it’s a highly efficient way of optimizing the shares and likes of your ads.
Now, if you’re wondering how some advertisers gained thousands of likes and shares from their ads, then there’s a high chance that they’re using a conversion hack.
One of the best ways to publish multiple ad campaigns with the same post is by publishing the promotional post on your brand’s Facebook page. Then, choose this post every time you want to set up a new ad campaign or do a couple of A/B test variations.
7. Avoid Using the Color Blue in Your Ad Creative
The main color of Facebook is blue. Therefore, using images and videos that have blue tones in your promotional videos and ad campaigns won’t make it stand out from other posts on the News Feed.
We’re not just referring to a solid blue image with a text, either. We’re referring to anything that has some kind of blue tone or hue in it.
This includes your subject standing behind a blue wall, the ocean waves, or the background of the sky.
8. Use Videos
There was once a time that images were all a trend on Facebook. While images ads still work well in the platform, videos now have outperformed them.
But the issue with videos, though, is that they’re often difficult to create. Spending thousands on videos might not be an option that everyone could turn to.
Therefore, if you have limited budget and resources from creating videos, don’t let this deter you from making one. As an alternative, you can even use stock videos when creating ads.
Although some of these stock videos could get a bad rep, the best thing about them is that they’re affordable, with nothing to lose on your end.
Overall, the results from these videos are amazing as well. So, it will all be worth it on your end.
You can check out the video selection of Adobe Stock and look for videos that are relevant in your niche. Once you pick the video of your choice, you can edit and even tailor them to your branding.
9. Write Headlines That Drive Clicks
There are so many ads that compete for your target audience’s attention. That’s precisely why you should be using headlines that will stand out.
Why? Because the majority of readers don’t get past your headline.
That said that you should take your headlines seriously. Ideally, a great headline will:
- Tell your target audience what to do.
- Use numbers because it will make your content digestible and predictable.
- It should be short and concise, yet clear enough for the audience to understand.
10. Don’t Turn Off an Entire Ad Set
Don’t be quick to turn off an ad set if you feel that your ads aren’t working. Why? It’s because you could be losing out a lot of traffic and revenue on your end.
Here are some important decisions that you need to consider when making a Facebook ad set:
- Pick target audiences.
- Build an ad schedule.
- Pick bidding options.
- Decide where to place your ads.
- Allocate your budget.
In every ad set, you’ll be creating several ad creatives to test and know what works well for your target market.
Let’s assume that you’ve properly tailored your ads for every ad set for the right target audience. For instance, five ad sets with approximately three ads each. You’ll create about 15 ads.
Turning off a whole ad set will kill at least three ads ‒ ads that might have worked out!
That’s why it’s crucial to look in your ads breakdown data to see what is (and what isn’t) working out for you.
There you have it. To sum it all up, you might be using Facebook Ads. But if you’re not, the hacks mentioned above will work out for you once you get started.
No matter what niche you’re in, these hacks and tips will help you get the most out of your ad budget and rise above the competition.