Gone are the days when just repeating your keyword a certain amount of times got you ranked on Google’s first search result page.
These are complex digital times where intricate algorithms analyze a high number of variables that will position your website’s ranking.
If you want to master your content marketing strategy, then creating search engine optimized content will be a huge part of it. Here are 8 essential tricks to writing SEO copywriting that will help you double your website traffic. Ready to get started? Let’s jump in.
SEO Copywriting Tips to Increase Your Incoming Web Traffic
Create high quality, useful content
Sure, writing 2000 words may increase the probability of you ranking higher on search engine result pages. However, if those two thousand words are irrelevant, useless content, then it will not get ranked.
On the contrary, Google may penalize you for creating such bad content. It is imperative that you offer insightful, valuable information with your users. You see, in today’s day and age, it’s not just about the quantity or quality of your content, it’s also about your reader’s experience.
Write in short paragraphs, add bullet points and bold images to create a wicked reading experience. Add action-oriented words to increase conversions and insert visuals such as graphs, infographics, and relevant videos.
Use the right keywords
It is important to understand user intent when designing and choosing certain keywords for your content. Put yourself in your user’s shoes. Think about what his possible pain points are and what kind of queries would he be putting into the search bar. What kind of words would he be typing in?
To help yourself out, you can do a bit of keyword research. You need to choose those keywords that are not only relevant to your business but have a high search volume and a relevant degree of competitiveness.
You can also target local SEO to help maximize your reach, especially to those located near you. Do not be vague in your keywords and try to be as specific as possible. For instance, if you’re an advertising agency located in London, your targeted keywords could include “London advertising agency,” or “ad agency London”.
Adding a bit of specificity is essential to search engine optimization success. Remember that long tail keywords are your best friends!
Put targeted keywords in title tags
The first thing potential customers will see is your headline. That’s why it is essential to have those keywords there as that’s the language they’re speaking and that’s the language your search engine algorithm will use to identify their queries and match your results with it.
Whilst long headlines are great, you do not want Google to cut it off. What do you do? Put your keywords at the start of your headline and try to keep it under seventy characters. One more thing – to put in your keywords in your URL link as well.
Avoid keyword floods
Keyword stuffing is not a recommended practice. Google algorithms tend to watch out for this and will not rank your copy if that’s the case. You need to be extremely strategic and play your keyword in your copy as naturally as possible.
Proofread your content
When you have completed your labor of literary art, do not forget to go back to the start of your content and read it again. Keep a sharp eye out for spelling mistakes, incorrect grammar and punctuation. You see, it’s 2019! Search engine algorithms are super smart and know how to identify useful, engaging information that will be valuable to specific classes of readers and users.
If your website is full of silly errors in spelling and grammar, your readers will not have a good experience and will exit your website. Google and other search engines will recognize that. You can incorporate headings and subheadings to improve the layout of lengthy content and help your readers identify what part of the copy will be of value to them.
Have a clear Call to Action
As we have constantly repeated throughout this article, if you want your readers to stick around on your copy, it needs to be reader-friendly and engaging. Having a clear call to action will help build their interest.
You can add in a pop-up box to get their email addresses, phone numbers or consent to send them more information on the topic of their interest. Also, have social media widgets that make it easy to share their information.
Often, this is applicable to blog articles. You can have a frozen social media widget bar that moves along with your reader as he scans or skims through your blog copy. If he is interested, all he has to do is select the relevant social media platform he wishes to share too. That will help improve your digital reach and search engine result standing.
Put in authentic links
Depending on the nature of your content, you should always add in infographics, charts, graphs, images, videos, visual data, statistics, bar charts to prove your point. This will also make it easier for the reader to understand what you’re trying to say. After all, a picture is truly worth a thousand words, is it not?
Linking to high authority sites will help readers understand that you know what you’re talking about. Not only that, it will help you widen your professional network in your industry. If you write content that will be of interest to their users, you can always reach out to them and ask if they’d be interested in including your article as a source. In effect, given that they accept your offer, they will be linking back to your website.
This will help Google recognize you as a trusted, accepted source of advice from your readers and will help improve your ranking position on its search engine result pages.
So, what are you waiting for? Get cracking and crank out some high quality, engaging search engine optimized content that will get you at the top of the ranking ladder. Let’s make the magic happen!