Hot in Social Media Tips and Tricks

  Look back on your social media channels and ask yourself a few questions. Have you been satisfied with the amount of work you've put into your pages? Do you believe that they have produced the results one would describe as satisfactory? There's no doubt...

Trends. Just like a million other industries in this world, social media has its own trend as well. Guessing what's next is easy but the biggest question is, which is the best social media trends to focus on? Before writing this, I was searching for...

  Facebook has recently introduced what is being called a “real name” policy, designed to prevent companies from using personal profiles to advertise events and products.   What You should know about the Facebook real name policy   Why companies use personal profiles  Facebook allows companies to pay for targeted...

  It's been said that those who run big businesses aren't able to relate to their consumers. There may be a disconnect that exists between both entities, meaning that nothing is perpetuated outside of the selling of goods. While profit exists as the main goal...

What if I tell you that you could leverage Instagram and Twitter for business together, instead of just going with one? The reality is that you could perform extremely well with both social media marketing platforms, but before we go down into details, allow me to...

Today (December 12, 2014) we celebrate 2 years of Hot in Social Media. We are still on the beginning of the road with this project but, we make progress in all areas. Below you can find some figures about what we have achieved in this 2...

  I'm sure there are certain Facebook posts you look back on with fondness. Maybe there was a family reunion where you saw your grandfather you haven't come across in years. Perhaps you want to go back to the day your graduated and look through...

Do you use Google+ as a part of your marketing strategy? If so, are you familiar or do you know how to use Google +Post Ads? Earlier in 2014, Google launched +Post Ads. This feature enables brands with at least 1,000 followers to advertise their Google+...

On November 14th, 2014, Facebook changed its algorithm again! Facebook announced that non-advertisers will have even lesser post reach and paid advertisers would face the challenge of creating unique content. Advertisers who over promote their content will have lesser visibility and even penalty. By now,...

  Almost every year, Facebook make one or more changes regarding its ads image sizes. This Facebook cheat sheet sizes and dimensions infographic made by Techwyse, is an useful tool especially for the designers, who need to know exactly the image sizes for Facebook pages. It's quite...

  Not every tweet you receive, on Twitter, is going to be the most thought-out. Everything from spam selling you on products you don't want to trolls hurling the most sophomoric insults will be seen, especially if you spend ample time on this popular social...

Google Plus was launched on 28th June 2011 and from that day onwards, social media was never the same again. Diehard fans of Google+ (including me) believe that it will grow into more than just a social media platforms and for others, Google+ is just...

  I suppose a good way to describe myself would be: "a Tumblr junkie." While I consistently use Facebook and Twitter, it seems as though Tumblr, for the past year, has served as an escape of sorts within the realm of social media. With that...

As a freelance consultant, it is very common for me to see business owners have absolutely no idea how to market their products to millennials. If you are wondering, millennials are the children of Baby Boomers or also known as Gen X. They are those...

YouTube has 1 billion plus unique users visiting its website each month and there are 100 hours of video uploaded to YouTube every minute. It is the dominant video sharing platform. The demand for video as engaging content has led to the rise of...

Growth hacking is not a myth. In fact, it is becoming more practical and more measurable every day. Here is a short list of the dozens of growth tools for hacking a startup, available to entrepreneurs today.   Five Great Tools for Hacking a Startup's Growth   1....

There are few industries as fast-moving and uncontrollable as Search Engine Optimization. Over the last few years, SEO has evolved from a lonely island to an interconnected continent, where many different practices and approaches are united. In today’s world, SEO means much more than...

When you think about the idea of using Facebook at work, in the broadest sense, what comes to mind? Maybe you imagine a retail worker logging into their account during their lunch break, updating their status during this time. Perhaps you'll think bigger, as...