Hot in Social Media Tips and Tricks

If you are new to using social media for your business or brand, it can be a confusing process. Are you supposed to retain the same voice and tone you normally use in traditional media or on your website? Or are you supposed to...

You probably heard that a number of social media strategists and experts do not have a strong education background. But yet, they are what they are today. They are envied, copied and drooled all over across the globe, these people are what we call ‘influencers’. Words...

Tumblr's mobile app is one that, in my view, has improved many of the problems I initially had with it. Even though graphics and .gifs still seem to load slower than they should, the fact that the Tumblr app has become a cleaner experience...

LinkedIn is the number one platform for any business owners, particularly for B2B marketers. For one, LinkedIn is NOT your average social media platforms like Facebook and Twitter. People who engage in LinkedIn are dead serious for business; yes, those CEOs, CMOs and CFOs who...

Social media has become an integrated part of our lives for quite some time. Even more, many small business owners have been incorporating this new channel into their overall marketing strategy. The majority of marketers (59%) are using social media for at least 6...

If you’re a social media user, you must’ve seen hashtags everywhere. Hashtag (#) is a part of the social media language. It adds context to your social updates, and helps you communicate between the lines messages. It’s a tagging system that helps you categorize content...

  As Facebook becomes bigger, it's becoming increasingly clear that the social media network in question wants to be more of an overall communications hub. Everything from instant messaging to general social media activity has been a mainstay in our lives, though one could make...

When was the last time you analyze your Twitter followers? Allow me to make a wild guess; maybe 2 months (or more) ago? If you are having problem reaching your followers on Twitter, this may just be the right time to do some research and...

In comparison to other social media networks, I would argue that Reddit is one of the broadest. For those who are unfamiliar with this website's appeal, or even the site by name, Reddit operates as a universal message board of sorts. Users with various...

The number of followers you have on Twitter represents your influence level. It doesn't matter if they are human or inactive users, people are going to look up at you if you have those numbers. Look at Guy Kawasaki with 1.45m followers, Rebekah Radice with...

  Here we stand, in the modern era, or as we call it-‘the age of science’. An age where having an active Facebook account has become a pre-requisite to proceed even in the rudimentary stages of communication. On one hand, updates from Twitter and LinkedIn...

It's not enough to create an account on a social media network. As a matter of fact, you must maintain it with a sense of care. This is where the concept of social media safety comes into play, as it is one that any...

You have limited budget and you are looking to get a good SEO tool for the year. Sounds familiar? Yes, I've been there myself over a dozen times now. There are just too many SEO tools out there to choose from. Now, tell me if...

When it comes to marketing your small business, there are some things to take into consideration so that you don't blow your small business marketing budget and suffer financial losses as a result. It takes money to make money - in business we have all...

Facebook introduced the multi-product ads last year in June and starting last month (February) they are available via Power Editor. Starting yesterday (Wednesday) Instagram announced on their blog, they are introducing a new ads format: Instagram Ad Carousel. With this announcement, Instagram took an important step...

Speaking as someone who has only a passing interest in psychology, I can't say I'm an authority on how certain platforms change demeanors. However, I can say that it can become rather demoralizing to hear about success when you're at a low point in...

Social media marketing success. Everyone has been talking about doing social media marketing this year but how many of you know how to measure success in social media marketing? How do you know if your social media strategies are paying off? Should you be investing more time...

  Smoast is a word coined from the combination of social media and boast (praise). In other words, smoasting means to praise yourselves on different social media networks. The science of smoasting found out that: speaking frequently about yourself, lights up the same areas of the...