Hot in Social Media Tips and Tricks

Building a brand on Snapchat can be counterintuitive; oftentimes going against everything you’ve learned about social media marketing. If you think you’re some sort of Social Media Guru; then brace yourself for some fresh info. On Snapchat, there are no inbound-outbound links to share....

For years, I prided myself on being a proponent of creative freedom and a free market. I am of the opinion that if there’s a demand for a product, it should be easily available. Since its launch in 2005, YouTube has become the biggest...

No matter how much brilliant our website design is, or the top-notch performance of a popular brand, one glaring question in the eCommerce industry remains in place: How do I acquire potential customers to interact and engage on my website? This question is especially critical for...

Last week, I wrote about live streaming and video marketing. Right after that, I went off for a short, well-deserved holiday with my family. Of course, being an entrepreneur myself, the holiday was another test for me. You see, I was devoted to 'remove'...

All social media marketers know that metrics are important. We proudly present them in end of the month reports and we have a sense of achievement as we see the numbers grow. But not all numbers are equally important: there are vanity metrics vs....

Facebook Messenger just surpassed 1.2 billion users. Facebook Vice President of Messaging Products David Marcus made the formal announcement this past Wednesday, stating that there are, “… over 1.2 billion people actively using Messenger every month.” It’s an appropriate occasion to celebrate, especially when...

Social media websites have become vital for successful digital marketing strategy. Regardless of the size of your company or type of products or services you provide, having a strong presence on social media platforms is a must. It is needless to mention that social...

Video marketing or live streaming are extremely popular nowadays. Facebook have rolled out their own live streaming feature in the native Facebook app. And there are Snapchat and Instagram that are making their way to woo more of their users to share content via...

If you’ve managed to find a way to successfully incorporate cute cats in your brand or product video, congratulations! You may have just stumbled upon the golden formula to fail-proof engaging video for marketing. Or have you? Because the truth is, there’s more to...

Building up your business and staying relevant without social media has become virtually impossible with the rise of digital technologies. If you don’t have a website, you don’t exist, and if your brand is not on social media, then no one can hear your...

Facebook Live is a great way to convey your message to your social media followers. The best part is that it’s a free facility offered to companies, corporations and the common man alike. Needless to say, Facebook Live is an amazing way to generate leads...

Instagram marketing is no longer a secret. Your business needs to be on Instagram regardless whatever industry you are in. As of this year (2017), Instagram has 600 million active users on a monthly basis (300 million on daily basis) and up to date, there...

As it is launching a startup has enough complications with regard to technology, finance, human resources, etc., and when you add the legal complications, it can get pretty daunting even for the bravest. Unless carefully negotiated through, the business may encounter legal problems operating...

For those who are serious about advertising and marketing on social media, but who also enjoy getting some sleep every now and then, there are tools designed to help you monitor and automate your various accounts. This report from WebsiteBuilder lists a few of them...

First Snapchat, then Instagram, and now Facebook. Suffice it to say, Stories on social media are here to stay. This past Tuesday, Facebook unveiled a series of features included in the new in-app camera. These features include filters, frames, and other special effects, all of...

The number of people having access to the internet is increasing every day. The statistics show that the no. of people having access to the internet has crossed 3.5 billion, and it’s still increasing. In today’s context, the marketers don’t only target people from...

You know that there are tons of reasons to use them. From saving time, increasing productivity to social media automation, social media tools are no longer a luxury for marketers. As a matter of fact, it is now very important especially when it comes...

Last year, Facebook Live was unveiled to the masses and it went on to become a mainstay of the popular social media platform. Not only have everyday Facebook users taken advantage of it, both at home or on the go, but it became a...