As technology progresses, social media continues to become an integral part of marketing a brand or product. Customers have acclimated to searching for a company online, and they also utilize the internet and social media platforms to stay informed about the latest news and happenings.
With social media still in somewhat of an infancy stage, it can be costly for companies to hire a full-time social media manager. Seeing that there was a need for cost-effective social media marketing management, Andrew Torba and Charles Szymanski started their own company to tackle the void.
The duo’s ingenious company, Kuhcoon, located in Pennsylvania, has given companies a much needed service since its creation in 2011. It doesn’t break the bank but still packs a big punch.
What is Kuhcoon?
Kuhcoon is a “Social Media as a Service” agency that basically manages and optimizes your company’s social media strategies and campaigns. They help to generate and oversee content, manage ad campaigns on the different platforms and create relationships between the company and potential customers.
They also investigate campaigns in order to keep them running at optimal times of the day, when they will generate the most impressions. With this, Kuhcoon will pull ads that have been running and put them into a rotation, so that end users are not seeing the exact same campaign day in and day out.
Additionally, they have created a mobile application that companies can utilize on the go in order to track pertinent data related to the campaigns and social media marketing tactics. This feature is extremely ideal for the modern market since so many businesses are on the go and mobile device usage is at the highest it has ever been.
Who Would Benefit from Kuhcoon?
Just about any company would benefit from using Kuhcoon to manage their social media presence. They designed their program for small businesses, as well as large companies since ad campaign management is important for organizations of all sizes. Whether you are selling specialty medical products or ice cream, your brand would be in excellent hands.
Why You Should Be Using Them
So, why should you utilize Kuhcoon to manage your social media campaigns? It’s quite simple, really. Hiring a full time employee can be extremely expensive by the time you account for health care and other benefits. With the economy still “down in the dumps”, many companies find themselves pinching pennies in order to get by.
Even in a poor economy, businesses cannot stop marketing themselves. This is where Kuhcoon comes into play. Their optimized program only costs $29.00 a month, which is a fraction of the cost of an employee.
Not only is the service cost-effective, but it is also high quality. This entire company dedicates themselves to optimizing your social media campaigns, monitoring ads and getting you the results that you are looking for, at all times. Their sole purpose is to make your social media presence the best that it can possibly be, which will bring in even more potential customers.
Lastly, Kuhcoon is extremely easy to use. Their interface somewhat resembles that of Facebook, making it simple for even less technologically savvy people to monitor their campaigns. The mobile application, which is the first of its kind, is also a feature that many find attractive since they can keep an eye on their data related to social media from literally anywhere in the world.
The Future of Kuhcoon
This company will surely thrive as both the worlds of social media and marketing continue to evolve. Their expertise and sole focus on social campaigns and advertisements make them an ideal choice for companies who are always looking for ways to improve their business without spending astronomical amounts of money, which will remain a necessity for businesses in the years to come.