How To Make A Great Social Media Marketing Plan

Social Media Marketing Plan

 

Social media has become a way of life nowadays. Millions of people across the world visit social media networks and sites every second. All kind of businesses are taking advantage of this social popularity channels to market their products. To effectively market your products and/or services everyone needs a great social media marketing plan. Here are eight things needed to make a great social media marketing plan.

 

8 Tips for a great Social Media Marketing Plan

 

1. Executive Summary

An executive summary is like a preface of what is to be included in your social media marketing plan. This helps yourself and other people to get a general overview of what the plan is all about.

 

2. Target Market

This is a section that describes the people you are targeting to sell your goods or services. You must know their age, gender and other things like this. This will help you advertise effectively and get great returns.

 

3. Unique Selling Point

This is what your company is all about. What makes you unique from other companies. This is what will make the customers to choose you instead others from the same industry as you are.

 

4. Goals and Objectives

This is a section that show what your aim to achieve for your company or business,  through the social media marketing plan.

 

5. Location and Sites

This is the section where you choose which sites are the best to market your products and/or services.

 

6. Controls

Use the controls of social media sites to helps in tracking of followers and brand performance. By using this controls you can monitor the capabilities easily.

 

7. Tactics

This is a section that details about the tactics that will be using in your marketing plan. These include updates, interactions with customers, promotions, sharing knowledge.

 

8. Return on Investment

This is a section that analyses the gains/results/returns of the social media marketing plan. Social media sites come in handy here as they offer data on this and also can predict future social media strategies through future trends.

Once you have your social media marketing plan and start working on it, then your businesses will grow tremendously.

 

See also: 2014 Social Media Marketing Trends

 

Adi Domocos is the Founder of Hot in Social Media. After working for several years in different international companies from Marketing Manager to Country Manager, he decided to launch a site in a field he really loves: Social Media Marketing. He’s a social guy who tries to help and cheer up those around him. You can follow him on Google+ , Twitter and LinkedIn