LinkedIn is pretty useful from a professional standpoint. Users have the ability to manage their profile pages, which are more or less digital resumes, and the fact that networking can be done with other professionals cannot be overlooked. However, it seems like LinkedIn is expanding its services, at least when it comes to social media as a whole. For those who do not know, I believe that Elevate may be of interest to you.
Why Does LinkedIn Elevate Matter?
According to an article on TechCrunch, LinkedIn recently unveiled its new desktop and mobile app, which goes by the name of Elevate. In the most general of terms, Elevate is a program that suggests articles and other relevant pieces of content to LinkedIn users. These suggestions are based on news recommendation programs as well as the interests which said users have exhibited in the past. This type of content can then be shared to other users, not only on LinkedIn but potentially other social media websites as well.
There are a number of uses associated with LinkedIn Elevate, one of them being the scheduling of content. When an online marketing firm, for example, has so many services to account for, it may prove difficult to post content when needed. Instead of having to remind oneself about such an endeavor, a social media manager can schedule posts through Elevate. The app in question can also help business owners stay abreast of stories and breaking news in social media. When this happens, they can change their practices to fit those stories, which is especially true for search engine optimization, which seems to shift constantly. Why wouldn’t you want to know about these stories, as they break?
It’s not like LinkedIn is any stranger to the sharing of content, especially as of late. Back in February of 2014, LinkedIn Pulse was opened to all users, as opposed to just a few parties. At that point, users took to it as a blogging platform of sorts, publishing stories relevant to their particular industries. It’s clear that LinkedIn knows the importance of content, not only in terms of creating but sharing as well. This focus on content continues with LinkedIn Elevate. However, only with time will we see whether or not this app will hold its own.
As striking as this news is, you have to know that LinkedIn Elevate is not universal. Only a few companies have full access to the app in question, meaning that it’s unlikely that you’ll be able to take advantage of it at a moment’s notice. However, it’s been said that it will expand; it’s just a matter of time.
What is your take on LinkedIn Elevate? Do you feel like it’ll help LinkedIn, from a purely social standpoint? Please leave any thoughts down below!