LinkedIn announced on 24th July 2013 the launch of LinkedIn sponsored posts (Sponsored LinkedIn Updates). Wall Street Journal, General Electric and Thomson Reuters are among the top brands in the world to use the Updates Sponsored LinkedIn.
The updates will appear on the home pages of users on LinkedIn and will be clearly marked as a “sponsored”. These entries can be viewed on desktop devices, tablets and smartphones and will be available as CPM and CPC basis via a bid-based auction. Companies can monitor the effectiveness of their campaigns through easy to understand analytical data that will give them information to make real time adjustments.
The user experience will be uninterrupted and will combine the organic content with sponsored updates. Users can interact with the content through the options of ‘Like’, ‘Share’ and ‘Comment’ and may ‘Follow’ to companies that have generated the content.
Turkish Airlines has been one of the few companies selected to test internationally Sponsored LinkedIn Updates before generalizing their availability.
See also: 6 Tips to Improve Your LinkedIn Profile